The Relevancy Group

The Relevancy Group The Relevancy Group provides Data-driven Market Research, Consulting and Speaking Engagements and is

The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. We define relevance as the intersection of content and context that is metered by frequency. Working with leading vendors and associations that serve the household brand names that make up our online econ

omy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing Connected Marketing strategies and tactics.

11/01/2024

sadly we are no,longer in business

“As marketers embrace CDPs to deliver better segmentation and campaign orchestration, we see them moving towards more ad...
09/18/2019

“As marketers embrace CDPs to deliver better segmentation and campaign orchestration, we see them moving towards more advanced techniques to deliver true one-to-one experiences,” shares James McDermott and co-founder of . “We’re excited to see marketers beginning to embrace the idea of automated decisioning to deliver the next best experience.”

Find out why this and others are helping to change our landscape for good at our webinar, 9/18 at 1:00 EST: https://register.gotowebinar.com/register/3612151184990517251?source=TRG

"There is a world of machine learning-driven analytics that can help us target and assemble the right content for the ri...
07/23/2019

"There is a world of machine learning-driven analytics that can help us target and assemble the right content for the right individual. Content doesn't need to be the bottleneck anymore. We are just scratching the surface for personalization." said Global's

  of the day - "Of the 41 percent of consumers that subscribe to email marketing offers, half of them prefer emails that...
07/17/2019

of the day - "Of the 41 percent of consumers that subscribe to email marketing offers, half of them prefer emails that provide the latest discounts and offers aid in their purchasing decision." Get the latest research here https://zurl.co/KOMw

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When asked - "what marketing channel are you most responsive to" Vincent Walden gave this answer -    What channel works...
07/15/2019

When asked - "what marketing channel are you most responsive to" Vincent Walden gave this answer - What channel works best for you?

  - 89% of Consumers Check Email Daily, Many Checking Multiple Times Per Day    facts. Looking for more stats?  Start yo...
07/12/2019

- 89% of Consumers Check Email Daily, Many Checking Multiple Times Per Day facts. Looking for more stats? Start your here: https://zurl.co/Dtew (Thanks for participating on this webinar with us)

How do we engage colleagues from across  businesses, to help spread stories, support our brand promise and help us find ...
07/12/2019

How do we engage colleagues from across businesses, to help spread stories, support our brand promise and help us find talent? “... we as individuals are the most important “influencers,” as I so often say… Everyone Influences Someone” Ted Rubin (provided by )

07/11/2019

"What aspect of automation has the opportunity to improve the way we market?" software greatly streamlines the data gathering processes to ask bigger & better marketing questions . by &

   - thanks
07/11/2019

- thanks

Address

505 Congress Street, Unit 602
Boston, MA
02210

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(877) 972-6886

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