Sway

Materials that replenish the planet, from sea to soil.

09/03/2026

Every day, you touch hundreds of materials —your clothes, car, groceries, and everything else. Unless you’re making a big effort to avoid it, at least 60% of those materials mostly likely contain plastic.

In her talk, Sway CEO & Co-Founder Julia Marsh shares our vision of a future powered by “generous feedstocks” that work just as well as conventional, polluting plastics, but are circular by design. They come from the Earth, and return to Earth after use.

Sway’s hero ingredient? Seaweed! And there are plenty more products fueled by generous feedstocks, too:

🥜 Nut shells — bioplastics (.materials, )
🍍 Pineapple waste — yarn, textiles, and leathers (.anam, , )
🥥Coconut husks — coolers, leather, pallets (, .eco), pallets, )
☕️ Coffee waste — cups (, )
🍄 Mycelium — ear plugs, packaging, leather (.earth, , , )

Which generous material are you most excited about?

Full talk available to stream on , linked in our bio.

08/06/2026

Cannes Lions is known as the Oscars of Advertising — and our Unwrap The Future campaign made the shortlist! This signifies something really big: seaweed-based packaging is a tool to drive pop culture and consumer engagement.

For International Seaweed Day, Lonely Whale and Sway flipped the script on the traditional, waste-heavy “unboxing” experience by instead spotlighting the package itself. We partnered with incredible creators, from celebrities like and , to environmental advocates like and , to build excitement and awareness around materials that replenish the planet.

Even pitched in, offering his YouTube platform to exclusively host free streaming of the documentary ‘Seaweed Stories,’ a vibrant film showcasing extraordinary stories and characters from around the world whose lives revolve around seaweed.

The impact of this campaign generated a tidal wave of attention:
🌊 60M+ organic impressions
🔥 2M+ reactions in under a week
🌟 36k+ views of ‘Seaweed Stories’ via

Thank you to our incredible teams, our partners, and *all* of the visionary creators who helped us bring this activation to the world’s stage 👏

Are you ready for seaweed packaging? Learn more at swaythefuture.com!

.The.Chang 💙

07/15/2026

Oh, what a night 🪩🕺

Sway celebrated 5 years of product (!) and our new Emeryville HQ with a party. Thank you to all who joined the evening – it was a true delight to unite with friends old and new, honor the past 5 years, and look forward to what comes next 🎉

The repeated feedback we heard was how awesome the crowd was, and it’s true! Brands, plastic manufacturers, packaging distributors, investors, seaweed lovers, compost and waste experts. Innovation is a journey, and we continue to learn and grow with the guidance of our community.

Shoutout to our magical featured guests:
🎤 Speakers from EcoEnclose, Charter Next Generation, Alante Capital, Lonely Whale, Plastic Pollution Coalition, and Fibershed
🌅 Biobased material mood lighting by Gantri
✨ Clay-to-dust ceramic cups by GaeaStar Corp.
✍️ Reusable, recycled material nametags by Unwaste - Giving Plastics a Second Life
🍄 Mycelium earplugs by GOB
🍎 Fresh juices by Thistle
🌊 Delicious seaweed seasonings by Daybreak Seaweed
💧 Seaweed fiber wellness beverages by OoMee
🌿 Compost magic by compostdepot, Bobby Nicholson, and Cold Creek Compost

And a very special thank you to the talented Michelle K. Min 민경은 for capturing the evening! 📸

05/12/2026

Coming to a backyard compost pile near you: TPSea Flex™ 1.0 is officially certified *home compostable* by 🍃🌞🐛

If you’ve been following along, you’ve seen Sway packaging evolve from “certification pending” to industrial compost certified. Now, home compost certification is finally here!

We love that home compost is accessible to all, circular by nature, and a process you can watch happen before your eyes. Learn how to set up your own bin (countertop, backyard, freezer, or otherwise) in our Compost 101 highlight 🌱

PS – If you’re unsure of your municipality accepts compost, use the link in our bio to search “waste guidelines in my county” 🔎

05/08/2026

To the man who has spent a lifetime making sure we never take this planet for granted. Today, the extraordinary Sir David Attenborough celebrates 100 trips around the sun 🌞🎂

For over seven decades, has taken us to the far edges of the Earth to introduce us to the myriad of species that call our planet home. A gifted storyteller and passionate environmental advocate, he helps us see the wonder of all organisms, from the corals of the Great Barrier Reef to the emperor penguins of Antarctica.

Though he’s enjoying his days off social media, join us in wishing Sir David a very happy centennial! A true international treasure. Thank you for reminding us how precious this planet is and that “a sustainable future will mean a better world for all of us” 🌍🍃

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04/16/2026

‘Tis the week before our very favorite of the year: SF Climate Week, happening right here in Sway’s very own backyard. We’re kicking it off with a bang at (not technically Climate Week, but we’re counting it 😉) followed by a tremendous lineup:

🌎 Building a circular future with , & more
🌊 Exploring ocean plastic solutions with , &
🌲 Diving into responsible investing and ocean-derived materials with
🌈 Learning about everyday climate innovation with , & more
👗 Clothes swapping, mending, and learning about sustainable fashion with , , &
🏠 Wandering through a sustainable .haus curated by , ft. our session with &
🫧 Learning how to detox plastic with scaling biomaterial solutions with
🌿 Sharing how any job can be a climate job with &
⛵ Setting sail with to explore the connection between textiles and ocean health

Join the fun! Head to swaythefuture.com/events (link in bio) to learn more and RSVP 🌞

04/14/2026

Coachella, we’ll see you Weekend 2 ✨ You’re probably going for Sabrina, Justin, or Karol G, but did you know this lineup is coming to the desert too?

Find us in the Desert Sky Tent at 11am for our panel “Sustainable Lifestyle: Nature-Inspired Innovation” — who’s on stage?

🌊 — CEO & Co-Founder of , this designer-turned-seaweed-innovator has transformed her design talent into a power that’s driving the future of the biomaterial movement.

🌼 — Multimedia artist, floral designer, environmental advocate, community builder, and creative galore. Nelson is the creator of the viral digital platform , founder of Sustain Creative social impact studio, and storyteller behind .

🦚 — Co-Founder of , you’ve probably seen Aman’s breathtaking wildlife portraits online, in , or maybe even for and . With more than 250M+ views on his wildlife education content, Aman’s also a Mission 1.5 ambassador and works with youth to advance the .

🌿 — The actual CEO of , and also an expert on any and all things green building. His work has spanned the highest-profile green building projects in the world with visionary institutions like NASA, Google, Johnson & Johnson, LAX, Meta, and Apple.

Take a break from the heat and get fired up about solutions that make our planet a more beautiful place + how we can *all* make lifestyle choices that create real change ☀️

See you there!

04/09/2026

The greatest thing we can do for the planet is...

Consume less!

This can look like: repurposing items you already have, borrowing pieces from friends, or shopping secondhand at thrift and consignment stores. Because who doesn’t want to get more mileage out of items that already exist and find items you’ll cherish for years to come?

Enjoy these thrifty sentiments and share your most beloved thrift find below 💖

04/07/2026

When it comes to next-generation materials, innovation is abundant. .tv’s Future Material™ program bridges breakthrough innovations with the brands ready to champion them!

Sway is proud to be part of this collective, alongside remarkable company:
🍌 upcycles banana plant waste into ultra-strong fibers for beautiful, sustainable fabrics
🌾 .bio crafts feather-free insulating “wadding” (aka, the fluff in your puffers and pillows) from regenerative wetland plants
🧵 engineers microbes to secrete the same proteins found in ultra-strong spider silk
🌈 grows bacteria that unlock nature’s most vivid colors

Discover materials leading the revolution at parley.tv/future-material 🌊

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http://www.swaythefuture.com/

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