Capteeni

Capteeni $50 000 000+ from US Sales since 2012 during US Market Expansion projects

The US economy is rapidly growing, forming a very interesting export opportunity to a vast amount of European companies. Our team has good contacts, excellent leadership skills as well as fundamental knowledge about the United States of America, enabling a successful market entry to the US market with excellent control and results. Capteeni’s team has over 25 years of successful business experienc

e, not only in bringing businesses to the US, but also running them with success, thus enabling a controlled US market expansion for also small and medium sized companies.

05/11/2026

Entering the US market offers huge opportunity, but five challenges trip up most European companies: regulatory complexity, distribution, talent, capital, and culture. Success comes to those who plan for the hard parts first.

05/09/2026

Best way to know who can help with your US Market Entry is to ask these questions:

✅What have you done?

✅How much did it cost?

✅How long did it take?

✅How much did your work produce?

There are so many “strategic advisors” out there. Where are the results?

If you are starting your US export, and the first firm you speak with is a law firm, you have already lost.

Legal experts are quite necessary- but not in the very beginning of the process.

Finland invests hundreds of millions of dollars in boosting SME exports into the USA.

Where are the results?

If you took part in an export mission or delegation go check out Capteeni
Simo J. Lahtinen Gene McNaughton DJ Ramsamooj Kayla Engstrom, M.D. Michele Rutledge Capteeni Client Acquisition Team

vienti yhdysvallat

Register here:
https://us02web.zoom.us/webinar/register/WN_hzpkLw-VQnCFDwVwKtOw7w

Expanding into the US? Read this first.The window is open. The opportunity is massive. And most European companies are g...
05/03/2026

Expanding into the US? Read this first.

The window is open. The opportunity is massive. And most European companies are going to blow it.

Join me and Gene McNaughton, who just successfully expanded a Finnish/UK company into California, for a no-fluff executive briefing on launching your business in America the right way.

What we’ll cover:

✅ The real US market opportunity in 2026
✅ The landmines that sink most European expansions
✅ How to win without spending your first million on mistakes
Built for serious Finnish, Swedish, and UK leaders ready to scale into the United States.

📅 Thursday, May 7th | 10:00 EST / 17:00 Finland
🎟️ Save your seat:
https://us02web.zoom.us/webinar/register/WN_zJWVIULLTkyWIuggwj75SQ

🇺🇸 Ready to launch your company in the USA?Join our exclusive Capteeni Executive Briefing and learn how to expand your b...
04/23/2026

🇺🇸 Ready to launch your company in the USA?

Join our exclusive Capteeni Executive Briefing and learn how to expand your business into the U.S. market with seasoned professionals by your side.

Whether you’re scaling internationally or planting your first flag stateside, this session will give you the strategic insights and practical roadmap you need.

🎯 Reserve your spot now for May 7th, 0700am PST, 1000am EST, 16:00 🇸🇪 17:00 🇫🇮

https://lnkd.in/eraT3EEh

Don’t miss it. Seats are limited.


InternationalBusiness MarketEntry Leadership BusinessStrategy Webinar

Just wrapped a great recording at Neuvottelija, Finland’s  #1 business podcast, with Sami Miettinen and Jarkko Tontti.We...
04/17/2026

Just wrapped a great recording at Neuvottelija, Finland’s #1 business podcast, with Sami Miettinen and Jarkko Tontti.
We covered a lot of ground:
• The Strait of Hormuz and what the ongoing tension means for global trade
• The US midterms and what the results signal for the next two years of American politics
• Hungary’s elections and the shifting European landscape
• Artemis 2 and the return of human spaceflight beyond low-Earth orbit
Always a sharp, unfiltered conversation with these two. Sami and Jarkko consistently do what a lot of business media won’t: connect geopolitics to what it actually means for companies, executives, and decision-makers.
Thank you both for having me back. Episode dropping soon, I’ll share the link when it’s live.
If you don’t already follow Neuvottelija, fix that.

Finnish Companies Are Not Waiting AnymoreTampere. April 2026. A strong room of leaders from industry, government, and in...
04/16/2026

Finnish Companies Are Not Waiting Anymore
Tampere. April 2026. A strong room of leaders from industry, government, and international organizations, all focused on one question: what does the Finland–U.S. relationship look like from here.

The answer was not cautious.

Finnish interest in the U.S. market is accelerating. Not despite the uncertainty in the world right now. Partly because of it. Companies that have been watching are starting to move.

What stood out was not new data on trade volumes. Everyone in that room knows the numbers. What stood out was the growing recognition that analysis alone does not close deals in America.

The companies making real progress share a few things. People on the ground. Consistent outreach. Real conversations with real decision-makers. Not trade missions once a year. Presence that compounds.

That is where business happens. Not in decks. Not in webinars.

The Finland–U.S. relationship has real depth. When industry, government, and international organizations are pulling in the same direction, that creates momentum for the companies trying to execute on the ground.

The theory phase is over. The window is open. The question is who walks through it.

Thank you Amcham Finland & Business Tampere

BusinessFinland AmchamFinland Tampere USBusiness GoGlobal NordicBusiness MarketEntry B2BSales GlobalGrowth Capteeni

04/09/2026

The biggest mistake Finnish companies make when entering the U.S. market.
It’s not about funding. It’s not about product. It’s about where you start.
Watch this before you book your first flight.

“We are going to wait until this passes.”The other day I spoke to a European business owner about expanding into the US ...
03/18/2026

“We are going to wait until this passes.”

The other day I spoke to a European business owner about expanding into the US market and that was the reason why they didn’t want to expand right now.

The companies that win in the US are not the ones that waited for the perfect moment. They are the ones that moved when the window was open. Tariff landscapes shift, competition increases, and every quarter you spend deliberating is a quarter your competitor might be spending building relationships, pipeline and brand recognition on the ground. The geopolitical pressure on European businesses is not going away in six months.

Maybe not in six years.

Hormuz is not reopening on a schedule that works for your fiscal year. The war in Europe is not ending because your board needs more certainty before approving a budget. Waiting is a decision too, and right now it is an expensive one.​​​​​​​​​​​​​​​​

Hormuz is effectively closed. War is being fought on European soil. China has gone from opportunity to liability. And across Europe, energy costs, inflation and uncertainty are eating into margins in ways that are hard to ignore anymore.

I have spent over two decades helping European companies enter the US market. And I have never seen the case for America this strong. Not because the US is easy, but because right now it is the one large, stable, open market where growth is still a realistic outcome.

My partner Gene McNaughton and I are hosting an Executive Briefing on March 26th at 0700am PST, 1000am EST, 15:00 Swedish time, 16:00 Finnish time for senior leaders who are either actively planning US expansion or seriously evaluating it. We will talk about market entry strategy, the decisions that actually determine success, and the traps that catch even well-prepared companies off guard.

Spots are limited.

Register here: https://lnkd.in/eBtTHuZf

Europe strategy Capteeni

I stood in front of a room full of Finnish founders and business leaders in Turku on February 12th and asked a simple qu...
02/19/2026

I stood in front of a room full of Finnish founders and business leaders in Turku on February 12th and asked a simple question:

“What’s stopping you from entering the US market?”

The answers were familiar. Too big. Too complex. Too different.

I get it. I’ve spent over a decade bridging these two worlds, Finland and America. And I’ll be honest: the US market IS complex. But it’s not impossible. Not even close.

What I’ve learned after helping companies generate over $157M in US sales is that the Finnish mindset, discipline, quality, substance over hype, is actually a massive competitive advantage. You just need the right strategy and the right partner on the ground. Let’s just say that 2025 was BY FAR our best year.. imagine what the 2026 will mean.

Thank you to everyone who showed up, asked tough questions, and stayed to talk afterward. That’s the Finnish way. No fluff, just action.
Business Turku, thank you for the partnership. More to come.

Internationalization MarketEntry

Great energy at the Business Turku event this past Thursday ! Full house of ambitious Finnish companies ready to explore...
02/14/2026

Great energy at the Business Turku event this past Thursday !

Full house of ambitious Finnish companies ready to explore what the U.S. market has to offer.

The always amazing Roosa Lehtonen and I had the pleasure of representing Capteeni and sharing how Finnish companies can make a profitable landing in the world’s largest consumer market, backed by real data and real results.

A big thank you to the Business Turku team for putting this together, especially Lotta Kujanpää, Senior Advisor, Digital Business, and Heidi Saaristo, Senior Advisor, Internationalization, for their ongoing work connecting Turku-region companies with global opportunities.

Also great to connect with Iivari Kalliomäki, Chairman of the Board at Esteri Group, a perfect example of a Turku-based company with serious international ambition.

The U.S. isn’t just another export market. It’s THE market. 33+ million businesses. $29 trillion GDP. And Finnish companies have what it takes to compete there.

Let’s talk if you’re ready to make the move.

02/12/2026

Great energy at the Business Turku event today! Full house of ambitious Finnish companies ready to explore what the U.S. market has to offer.

Roosa Lehtonen and I had the pleasure of representing Capteeni and sharing how Finnish companies can make a profitable landing in the world’s largest consumer market, backed by real data and real results.

A big thank you to the Business Turku team for putting this together, especially Lotta Kujanpää, Senior Advisor, Digital Business, and Heidi Saaristo, Senior Advisor, Internationalization, for their ongoing work connecting Turku-region companies with global opportunities.

Also great to connect with Iivari Kalliomäki, Chairman of the Board at Esteri Group, a perfect example of a Turku-based company with serious international ambition.

The U.S. isn’t just another export market. It’s THE market. 33+ million businesses. $29 trillion GDP. And Finnish companies have what it takes to compete there.

Let’s talk if you’re ready to make the move.

ExportToUSA MarketEntry ProfitableLanding USBusiness TurkuBusiness GoToMarket InternationalBusiness FinnishCompanies TransatlanticBusiness USExpansion ExportStrategy FinlandToUSA TradeAndExport GrowGlobal ScaleToUSA

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