Brafton

09/07/2026

Can visitors find what they're looking for on your website?

A few small navigation improvements can make a big difference for user experience and conversions. Watch for four best practices, then explore the full guide on our blog: https://bit.ly/4fTLOWy

09/04/2026

Does an AI policy slow innovation down — or speed it up? Our findings suggest guardrails may actually increase adoption by giving teams clarity and confidence.

Read the full breakdown of AI policy trends in 2026:

Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?

09/04/2026

Want to know what’s actually happening with AI ads right now?

Join us Wednesday, Sept. 23, as Brafton Director of Paid Search Zach Shah breaks down ChatGPT ads, Google’s latest AI ad formats and where the biggest opportunities are for advertisers.

Save your spot: https://bit.ly/4qX7bdw

09/02/2026

AI adoption isn't universal.

Nearly 1 in 5 marketers in our latest survey said they didn't use AI in 2025. Their reasons go far beyond budgets or lack of training — they include ethics, privacy, quality concerns and personal values.

See what they're saying: https://bit.ly/4xb9Yl7

09/01/2026

AI adoption has far surpassed experimentation. Our latest survey of 163 marketers found that 81% use AI in their marketing, with 62% increasing AI use significantly last year.

See what else marketers had to say about AI adoption, governance, training and the future of the industry in our latest report.

Download the white paper:

The State of AI Adoption in Marketing Teams: Year 2 AI has become a standard part of the modern marketing workflow. In Brafton's second annual State of AI Adoption in Marketing Teams report, we surveyed 163 marketers from around the world to uncover how...

08/31/2026

Does AI training actually change outcomes?

According to our latest survey, yes. Teams without formal training report speed as AI's biggest benefit, while fully trained teams say they're finding entirely new ways to use AI altogether. That's the difference between accelerating old workflows and unlocking new ones.

Learn more in our blog:

Most marketers are using AI without formal training. Explore Brafton's survey findings on AI adoption, training programs, policies and workplace impact.

08/28/2026

Will you be in Boston September 16–18?

We’ll be at HubSpot UNBOUND 2026 to talk about AI, modern search and how marketers can scale content without removing human expertise from the equation.

If you’re attending, come see the new AI-supported, expert-driven model we’ve built for high-impact marketing teams in action: Brafton AI Studio.

📍 Thomas M. Menino Convention & Exhibition Center
📅 September 16–18
👋 Find us at booth #79

Here's what we're bringing with us: https://bit.ly/4xpkrK7

08/27/2026

When someone searches for a local service, they're often ready to make a decision. That means your business needs to be visible, trustworthy and relevant in the moments that matter most.

Our blog explores the biggest local SEO mistakes businesses make — and the strategies that actually improve local search performance:

Why do some businesses dominate local search while others disappear? Learn the local SEO factors that actually drive visibility and leads.

08/26/2026

We’re proud to be an official sponsor of ! Join us at the HubSpot conference in Boston, Sept. 16-18! Stop by Booth 79 to connect.

08/26/2026

Your website should be working as hard as the rest of your marketing team. If traffic has stalled or conversions aren't where they should be, it may be time to rethink the relationship between design, content and optimization. Our blog breaks down 8 proven website marketing strategies that can help improve SEO, AI visibility, user experience and conversion performance:

A website is more than a digital brochure. It's the engine behind every modern revenue conversation, the foundation of your online presence, the very linchpin of any holistic marketing strategy! That's why it can be so stressful when marketing teams see...