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Marketing projects don’t manage themselves — and that’s where professionals like Ashleigh Gardner come in.As a Senior Pr...
10/20/2026

Marketing projects don’t manage themselves — and that’s where professionals like Ashleigh Gardner come in.

As a Senior Project Manager at Brafton, Ashleigh helps coordinate teams, streamline communication and ensure creative work gets delivered successfully for clients around the world.

Read more about her in our blog:

Discover Ashleigh's secret formula for great project management, plus how she came to be an organization powerhouse for Brafton teams and clients.

Ever noticed two pages on your own website quietly competing for the same search ranking? That's keyword cannibalization...
10/19/2026

Ever noticed two pages on your own website quietly competing for the same search ranking? That's keyword cannibalization, and it's more common than you'd think. Our blog walks through how to confirm the problem and fix it in four practical steps:

Learn how to identify and fix keyword cannibalization with 4 practical strategies, from consolidating pages to using redirects and canonical tags.

As AI handles more bidding, targeting and creative, what should paid media teams focus on?We answer that and six more au...
10/16/2026

As AI handles more bidding, targeting and creative, what should paid media teams focus on?

We answer that and six more audience questions from our AI ads webinar, from ChatGPT ads to opportunities for smaller brands: https://bit.ly/4zwkpks

Could ChatGPT ads challenge Google? How should marketers measure AI-generated creative? Get answers to seven audience questions from Brafton's AI ads webinar.

94% of B2B buyers use AI at some point in their vendor research process to compare offerings, analyze reviews and build ...
10/15/2026

94% of B2B buyers use AI at some point in their vendor research process to compare offerings, analyze reviews and build a shortlist.

If your business isn’t showing up favorably in those generated summaries and comparisons, it likely won’t make the cut. Our blog explains how strategic GEO and building topical authority around key business areas can get you cited by AI — and shortlisted by buyers.

94% of B2B buyers use AI during vendor research. Learn how strategic GEO and topical authority can help your business appear in generated comparisons and make buyers' shortlists.

YouTube SEO isn’t just about keywords anymore. Learn how search intent, viewer satisfaction, metadata, transcripts and t...
10/14/2026

YouTube SEO isn’t just about keywords anymore. Learn how search intent, viewer satisfaction, metadata, transcripts and topic clusters can boost your visibility across YouTube, Google and AI search:

Learn YouTube SEO best practices to improve video discoverability, boost viewer satisfaction and increase visibility across YouTube, Google and AI search.

B2B email not driving the pipeline you’d hoped for? Learn practical tips to drive more than just opens here:
10/13/2026

B2B email not driving the pipeline you’d hoped for? Learn practical tips to drive more than just opens here:

If your B2B email marketing isn't generating results, the problem i...

Right back at you, Dylan! Thanks for the extremely thoughtful review.
10/09/2026

Right back at you, Dylan! Thanks for the extremely thoughtful review.

See how Brafton designer Sofia Sahade approached banners, brochures and branded apparel to create one cohesive tradeshow...
10/08/2026

See how Brafton designer Sofia Sahade approached banners, brochures and branded apparel to create one cohesive tradeshow experience for contentmarketing ai’s first trade show booth:

What makes a great tradeshow booth? Brafton designer Sofia Sahade shares practical lessons on physical design, branding and creating memorable experiences.

How do AI models work? Why does AI give a different answer each time? Is GEO really a brand-new practice?Brafton CTO Ste...
10/06/2026

How do AI models work? Why does AI give a different answer each time? Is GEO really a brand-new practice?

Brafton CTO Stewart Snow answered these questions + more in a recent Lunch & Learn.

Here’s what we learned from his session + how marketers can apply this knowledge: https://bit.ly/4gTzxC3

9 AI questions, answered by Brafton CTO Stewart Snow, from how AI models really work to the practical impact on SEO.

Cold outreach isn't dead — generic, automated mass-blasts are. Whether you're pitching journalists, pitching guest posts...
10/02/2026

Cold outreach isn't dead — generic, automated mass-blasts are. Whether you're pitching journalists, pitching guest posts or prospecting new sales leads, your strategy needs the right mix of deliverability protocols and recipient-first messaging.

In our blog, we share 6 outreach email templates designed for today:

Writing an outreach email isn't enough if it never reaches the inbox. Get six templates for sales, PR and link building.

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