Brafton

06/26/2026

AI hasn't killed SEO — it's changed the rules.

Brands that combine strong SEO fundamentals with GEO strategies are positioning themselves to win in search and AI-generated results. See the 9 mistakes to avoid in our blog: https://bit.ly/4fCi1C1

06/26/2026

Our developers, designers and UX experts put in the work to get Federal Pacific’s new website live ahead of IEEE festivities. Here’s what our day-to-day contact had to say.

06/25/2026

AI visibility is a major factor in modern search, but earning citations shouldn't be your end goal. It should support your broader commercial objectives.

Join Philip Weafer, AVP of SEO at Brafton, on July 8 at 12:00 p.m. ET for a free webinar exploring what SEO, GEO and AI visibility look like today, and how to build integrated strategies that drive revenue.

Reserve your spot here: https://bit.ly/4eKnPYc

06/25/2026

AI can generate a first draft in minutes. Getting it to publication quality? That's where the real work begins. Our survey reveals the biggest content quality challenges marketers still face when using AI, from generic writing to factual inaccuracies. Read our findings in our blog:

Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.

06/24/2026

Goosebumps — the perfect reaction to a video designed to build excitement and anticipation for an upcoming event.

Check out the final cut on our portfolio page: https://bit.ly/4oL8n2n

06/23/2026

Careers aren’t always linear — and that’s often where the real growth happens. Daiany Santana’s journey from customer support to HR and ultimately to Senior Digital Marketing Strategist highlights the power of transferable skills, curiosity and persistence. Learn her story in our blog. https://bit.ly/4ffX8fI

06/22/2026

Websites are subject to disruptions and require regular maintenance. But you can’t fix what you don’t know is broken. A website audit that diagnoses existing issues and reveals new opportunities for improvement is often the best place to start.

Our blog explains how to get started with the first few steps: https://bit.ly/4xlncNf

06/18/2026

When marketing and sales aren’t aligned on lead quality, performance suffers. This case study breaks down how better targeting, messaging and conversion strategy led to more qualified opportunities for a leading energy advisory firm — not just more traffic. https://bit.ly/49mGpDS

06/17/2026

AI search is changing the rules of visibility. It’s not enough to rank anymore — you want to be cited by AI, too.

See how brands are driving measurable gains in AI Overviews and SERP feature ownership with Brafton’s GEO strategy.

06/16/2026

Want more organic traffic and better leads? The secret is aligning your SEO strategy with inbound marketing to attract the right audience and guide them through the buyer journey. Our blog has more tips you can put to use. https://bit.ly/433I5yt