Teikametrics

Teikametrics Artificial Retail Intelligence Built for Scaling Brands on Amazon, Walmart and TikTok Shop.

Teikametrics is an AI-powered retail marketplace optimization platform that helps brands and agencies drive profitable growth across Amazon, Walmart, and TikTok Shop. Powered by ARI, Teikametrics’ proprietary, patent-pending Generative AI engine, the platform unifies advertising, listing content, inventory planning, and performance analytics into a single operating system to enable faster, smarter

decision-making without adding headcount or managing disconnected tools. Purpose-built for retail marketplaces, Teikametrics connects the levers that determine profitability, helping thousands of brands and agencies scale efficiently and grow with confidence.

05/27/2026

Amazon just retired the Rufus name.

In its place: Alexa for Shopping, a quieter announcement than it deserves, because the implications run much deeper than a rebrand.

On the newest episode of Human in the Loop, Alasdair and Cameron unpack what's actually happening:
→ Rufus reportedly drove 300M+ transactions in 2025. Amazon isn't killing it — it's absorbing it into the marquee brand.
→ The real fight isn't Alexa vs. Rufus. It's Alexa vs. ChatGPT, Claude, and Gemini for the next generation of agentic commerce.
→ Alexa for Shopping is a convenience play. ChatGPT and Claude are becoming the trusted advisor play. Those are very different jobs.
→ And the elephant in the room: if shoppers start asking an LLM before they open Amazon, what happens to a $50B+ ad business built on keyword search?

🎧 New episode out now on Spotify & YouTube.

YouTube: https://hubs.ly/Q04hw5nW0

Spotify: https://hubs.ly/Q04hw1-M0

Marketplaces are more crowded and more dynamic than ever.Brands are pouring millions into Amazon and Walmart ads — but m...
05/26/2026

Marketplaces are more crowded and more dynamic than ever.

Brands are pouring millions into Amazon and Walmart ads — but most still manage paid, organic, and competitor data in separate tools. By the time a team spots a competitor outranking them or undercutting on price, ad spend has already been wasted and rank has already slipped.

That's why we created Market IQ.

This Thursday at 12pm ET, we're hosting a live webinar to walk through everything Market IQ has to offer.

In the webinar, you will:
✅ See how Market IQ surfaces true competitors, page 1 ownership, and weekly competitive shifts — live, inside Teikametrics.

✅ Learn how leading brands connect paid, organic, and competitor signals into a single picture of where they’re winning and losing share.

✅ Learn how to turn every insight into specific adjustments and improvements for your ads

Register now: https://hubs.ly/Q04hFfwh0

05/25/2026

If you're an established brand, the flash-sale playbook that works for native TikTok Shop products will actively damage your merchandising — especially around price.

TikTok isn't your discount engine. It's discovery and capture.That's the upper-funnel reframe most brands haven't made yet, and it changes everything about what you measure and what you spend.

Ithe full episode of Human in the Loop, Alasdair McLean-Foreman and Cameron Yoder get into:

Why "discover on TikTok, buy on Amazon Prime" is the dominant 2026 pattern (and why your direct ROAS report is hiding it)

— The brand-safety story of a beauty brand whose creators told viewers "buy this, it's being discontinued" — when it wasn't

— Why TikTok belongs in an experimental bucket for established brands, and what to actually measure

— The quiet pivot of high-flying DTC brands now leaning back into Amazon as a fulfillment layerFull episode on Spotify and YouTube.

YouTube: https://hubs.ly/Q04f8gMG0

Spotify: https://hubs.ly/Q04f8tql0

What's your TikTok strategy looking like in 2026 — discount engine, discovery channel, or still figuring it out?

Introducing Market IQ — competitive intelligence built on your ads data, designed to sharpen every ad decision on Amazon...
05/22/2026

Introducing Market IQ — competitive intelligence built on your ads data, designed to sharpen every ad decision on Amazon and Walmart.

Join us Thursday, May 28 for a live walkthrough of the only platform that ties ads directly to market share.

In 30 minutes, you'll see how Market IQ helps you:
✅ Know Where You Win — true page 1 positions across paid, organic, and competing products
✅ Prove What Drives Growth — ad spend connected to real gains in rank and share
✅ Act on the Data — specific ad adjustments driven by competitive signals, not guesswork

If you're spending on ads but can't tell whether they're actually moving you up the digital shelf, this one's for you.

Register here → https://hubs.ly/Q04hDSHG0

Ad budget cut 30%. Sales up 10%. ROAS up 50%.When paid spend got pulled, this brand didn't cut deeper — they shifted the...
05/22/2026

Ad budget cut 30%. Sales up 10%. ROAS up 50%.

When paid spend got pulled, this brand didn't cut deeper — they shifted the work upstream into the catalog itself.
Using Smart Pages by ARI Catalog to refresh stale PDPs and reindex on high-value keywords, they turned content into the growth lever:

→ +36% conversion rate
→ +10% total sales
→ +50% ROAS

The takeaway for every brand heading into 2026: stale listings are silent revenue leaks, and catalog work compounds in a way ad spend never will.
The winners won't be the ones spending the most. They'll be the ones whose content does more of the selling.

📖 Read the full case study: https://hubs.ly/Q04dWSXy0

🔍 Curious where your own catalog is leaking revenue? Grab a free Opportunity Assessment with our team: https://hubs.ly/Q04dWW-50

05/18/2026

There are two completely different conversations happening about TikTok right now.

One camp is spending heavily and trying to prove halo impact to their leadership. The other is spending almost nothing and wondering why nothing sticks.

Same platform. Vastly different problems.

Our Director of Product, Ali Tatarzyn, sits across from both kinds of brands every week. In the newest episode of the podcast, she joins Cameron Yoder to share exactly where each one gets stuck — and what it takes to break through.

Watch or listen now:

Spotify: https://hubs.ly/Q04fQ2FF0

YouTube: https://hubs.ly/Q04fP-970

05/13/2026

🚨 A new episode of Human in the Loop just dropped 🚨

Most brands are approaching TikTok wrong.

Not because the platform doesn't work — but because they're bringing an Amazon mindset to a creator-first channel.

In the latest episode, our Director of Product Ali Tatarzyn shares some of the most honest takes we've heard on what's actually working for brands on TikTok right now:

• Why "perfect" content fails
• Why letting go of creative control is the hardest shift to make
• Why the time to invest is now

Watch the clip. Full episode on YouTube and Spotify:

YouTube: https://hubs.ly/Q04fQDhg0

Spotify: https://hubs.ly/Q04fQS8q0

The November–December rush is the most competitive — and most expensive — window of the year. For one leading mobile acc...
05/12/2026

The November–December rush is the most competitive — and most expensive — window of the year.

For one leading mobile accessories brand, the goal wasn't just to grow during peak. It was to grow more efficiently than the year before, without leaving wasted spend on the table.

Three lessons from their playbook worth bookmarking before your next peak:

🔑 Automation beats manual reaction speed. Automated bidding adjusts to real-time market shifts faster than any team can — keeping you competitive on high-value keywords without burning budget.

🔑 When you spend matters as much as how much. Dayparting concentrates budget on high-conversion hours and pulls back during low-performing windows — turning hours of waste into incremental ROAS.

🔑 Budget pacing is a growth lever, not a guardrail. Identifying campaigns hitting 95%+ utilization and reallocating budget toward top performers prevents missed revenue when demand is at its highest.

The results? Strong year-over-year gains across both growth and efficiency:
✅ +30.9% increase in units sold
✅ +23.84% increase in ad sales
✅ +15.57% additional budget secured to fuel scale

The takeaway: peak season rewards discipline. The brands that win aren't the ones who spend the most — they're the ones who execute with the most precision.

📖 Read the full case study: https://hubs.ly/Q04dDdXR0

🎯 Wondering where peak-season efficiency is hiding in your own campaigns? Get your free Opportunity Analysis 👉 https://hubs.ly/Q04dDq9n0

05/11/2026

A consumer scrolls TikTok, sees a creator post, gets curious, opens the Amazon app, buys. The sale lands in your Amazon dashboard. The cause shows up nowhere.

That gap is the TikTok Halo.

And for big brands, it's becoming the dominant 2026 pattern: discover on TikTok, buy on Amazon Prime.

The problem isn't that it's happening. The problem is that most brands are still measuring TikTok in a silo — judging it on direct ROAS or TikTok Shop revenue alone — and missing the actual ROI sitting in their Amazon numbers.

This week on Human in the Loop, Alasdair McLean-Foreman and Cameron Yoder unpack TikTok Halo:
— Why "discover on TikTok, buy on Amazon" is the dominant cross-channel pattern in 2026
— What big brands should actually measure on TikTok (and why direct ROAS isn't it)
— Amazon's quietly-killed attempt to build their own TikTok-style feed (and what it tells us about platform moats)
— Why DTC brands that once swore off Amazon are leaning back in as a fulfillment layer

Full episode on Spotify and YouTube. Links below:

YouTube: https://hubs.ly/Q04fhQgZ0

Spotify: https://hubs.ly/Q04fhT1N0

05/06/2026

If you're a large brand judging TikTok performance in a silo (by direct ROAS or TikTok Shop revenue alone) you might be measuring the wrong thing.

The conversions are happening. They're just landing on Amazon.

This week on Human in the Loop, Alasdair McLean-Foreman, CEO & Founder of Teikametrics, and Cameron Yoder unpack:

— Why the discounting playbook that works for native TikTok Shop brands actively damages established brands' merchandising

— The brand-safety problem when creators tell their audience "buy this, it's being discontinued" (and it isn't)

— Why direct ROAS is the wrong success metric — and where to put TikTok in your plan instead (hint: experimental bucket, upper-funnel)

— The quiet 2026 pivot of high-flying DTC brands leaning back into Amazon as a fulfillment layer
The biggest takeaway for established brands: don't treat TikTok like a discount platform. Treat it like discovery and capture, build the content muscle now, and stop trying to grade it on Amazon's report card.

Full episode on Spotify and YouTube.

YouTube: https://hubs.ly/Q04fqlxR0

Spotify: https://hubs.ly/Q04fqllP0

If you're tracking TikTok Halo in the wild, I want to hear how. What's working, what isn't, and what metric are you actually using?

Inheriting a messy campaign structure from a previous agency, this fast-growing beauty brand was burning budget on Amazo...
05/05/2026

Inheriting a messy campaign structure from a previous agency, this fast-growing beauty brand was burning budget on Amazon and Walmart without seeing proportional returns. High spend, weak targeting, and zero strategic prioritization meant performance was stuck in neutral.

After partnering with Teikametrics to rebuild from the ground up, the turnaround was immediate:
✅ ~50% reduction in daily ad spend — while revenue grew
✅ TACoS dropped from 25% to ~10% in the first week
✅ Daily revenue jumped from ~$3.6K to $5.5K+
✅ Amazon ROAS climbed from 2.7 → 3.4+ | Walmart ROAS hit 3.8

So what can other multichannel brands learn from this turnaround? Three takeaways worth bookmarking:

🔑 Campaign structure is the foundation, not a footnote. Cluttered, overlapping campaigns silently drain budget. A clean, segmented architecture is what makes scaling possible.
🔑 Not every SKU deserves equal investment. Prioritizing top-performing and high-potential SKUs — and reallocating budget away from underperformers — is one of the fastest paths to efficiency.
🔑 Cross-marketplace consistency compounds results. Applying the same disciplined strategy across Amazon and Walmart turns isolated wins into scalable, multichannel growth.

The takeaway: you don't always need to spend more to grow more. Sometimes the biggest unlock is rebuilding the foundation underneath your ad strategy.

📖 Read the full case study: https://hubs.ly/Q04dB8sH0

🎯 Curious where wasted spend is hiding in your own campaigns? Get your free Opportunity Analysis 👉 https://hubs.ly/Q04dBhf50

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