02/18/2024
This week we met with a restaurant client who opened almost a year ago and is looking for help with minimizing costs, marketing, and social media management. While discussing their situation, they mentioned they never thought about using marketing or branding from the beginning as it would cost too much money. They were designing menus and logos based on colors they liked on power point. ๐ซฃ
It was clear when inside the location that cocktail menu had cartoon photos next to the drink descriptions, the menu was different fonts and colors, and the ambiance was a mix and match of different decorations. There was no consistency from the printing of materials, promotions on social media, or even the website that pointed out what the brand was.
Without branding, you can't communicate with your audience what your voice is, what your product/service is, and more importantly build trust and loyalty from that brand.
Their pain points were:
๐ฃ Low foot traffic
๐ธ Loss of 30K per month (being floated by their first business - a catering company)
๐ฑ Lack of Branding
๐คฉ Lack of Social Media Presence
๐ New Website with SEO
โฒ๏ธ Needed all this done yesterday
Our team quickly realized we need to start from scratch, but realistically, this is not an overnight solution. More on our ideas and solutions to come this week.
In the meantime, check out our blog post on "The Power of Brand Visibility" below.
In the fast-paced and ever-evolving digital landscape, brand visibility has become more crucial than ever before. It is not enough to simply exist, your brand needs to shine amidst the endless competition and capture the attention, hearts, and wallets of your target audience. To achieve this, you mu...
