Jute Marketing

Jute Marketing Leading marketing for mission-driven brands - healthy, natural living, food, travel, eco brands.

Jute Marketing launches and grows brands committed to healthy, natural living. Whether your goal is to create brand awareness, increase sales, or build a loyal community following, Jute Marketing develops and manages integrated marketing programs that are targeted, efficient, and spot on. Capabilities include:
* Brand development - strategy, research, positioning, identity
* Marketing communicati

ons - packaging, collateral, signage, digital
* Community outreach – public relations, advertising, events, social media

Even police stations can have fun with copywriting.
04/07/2024

Even police stations can have fun with copywriting.

"Eclipsing for Visitors to Maine"

No one has asked, mainly because they typically ask for directions to the freshest doughnuts, our badge number, or inform us that they "didn't do it." The latter commentary usually accompanies an index finger pointing to another person in their party or group. It's funny; I mean, it was funny in the early 80s.

We gathered a group of great minds and developed some tips for those driving through Maine for the eclipse. They are in no particular order, of course. If you find something suitable for you and your fellow travelers, throw it on your to-do list. If there's nothing helpful, ask for our badge numbers.

1. Carry snacks and water—if you've not been here before, we don't have convenience stores on every corner. Sometimes, we don't even have a corner. There are just lots of straight roads with holes placed strategically. Frankly, the roads are not all that straight, but I was upfront about the holes. Check your tire pressures. There are very few air pumps at the gas stations you won't find. That leads us to number two.

2. It is a good idea to ensure you have enough gasoline to make it from our border at New Hampshire—just one liquor store from the border of Massachusetts —all the way to Canada. If you see a gas station, swing in and top off. If there's a line, consider breaking into your extra gasoline supply. While jerry cans are an option, most of today's automobiles only have room for up to three of the five-gallon containers in the backseat. That might necessitate leaving one or two kids at home. Bring only the children who seem interested. More importantly, bring only the ones who are well-behaved. That will mean better mileage anyway.No, we do not have daycare at the Bangor Police Department. We have a stuffed Duck, but we will get to that.

For those bringing an electric car, reconsider. Last summer, I had to offer snacks and water to a family driving a Tesla and hauling a camper out Rt 9 toward Canada. Suddenly, when the car was slowing to a stop, they were stuck with the realization that it was a bad idea. Adding a camper to an electric vehicle's workload was deemed JPS (Just Plain Silly) by everyone driving past their stationary location. Most of the passersby pointed at them. The folks lived, but not because there was any handy electricity. I think they had some folding scissors and ketchup packets for survival reasons; bring those, too. You might have a better plan, but remember I mentioned it here. I'm retired, but my badge number was 702.

3. Do not stop in the middle of the road to watch the eclipse. If you have not reached the optimum viewing areas, and are stuck in the "Path of Probably," pull to the side of the travel lane. Use caution. Oh, you should have brought some boots. Not only will they be handy if you have to run into the woods to p*e, but most ditches in Maine have been prefilled with snow, slush, and water—specifically for this event. Extra socks are a great idea. You can use them to line the tree stumps and fallen spruce trees to keep your buttocks warmer if doody calls. Shake off the ticks once you have completed your business.

4. Bring a coat, maybe two. We use coats for the same reason you do. While we expect summer-like blue skies and warm temperatures, it will get dark for a few minutes. You'll need to stay cozy while scraping the almost instantaneous layers of frost from the lenses of your eclipse shades. That's information you aren't going to get from the clerk at the 7-Eleven; we don't have any of those anyway.

5. If you have some time, either on the way to or from your PVA (Planned Viewing Area), swing by the Bangor Police Department and have your photo taken with Marginally World Famous Bangor Police Department Duck of Justice. Google it if you've never heard of his worldwide fame. If you wear your eclipse glasses for your photograph, please send them to me at [email protected]. I promise to ensure you are featured on our Marginally World Famous page. Please provide me with some information in the email so we can recognize you and your friends and family.

6. Be cautious, plan, and be kind. Avoid staring at the phenomenon without ISO 12312-2 protective eyewear. Don't wear them while driving, those things are dark. Don't park in the travel lane. Plan for fuel stops, whether you are propelled by gasoline or electricity. Have a jacket, and bring snacks. Oh, and extra socks for reasons previously given.

Enjoy the eclipse.

Keep your hands to yourself, leave other people's things alone, and be kind to one another.

LT(RET) Tim Cotton
BPD

What a great gift to support local Boston-based food entrepreneurs.
11/15/2023

What a great gift to support local Boston-based food entrepreneurs.

11/15/2023

and (the nation's first CPG accelerator) launched in 2019. Since SKU was founded in 2011, more than 120 brands have gone through the program, including such success stories as EPIC Provisions, Siete Family Foods, and DUDE Wipes. is currently running its 4th track with their Pitch Showcase Day happening January 18, 2024 - more details to come!

If you know a and founder that is looking to apply to SKU’s program, their Spring ‘24 track is open for applications until November 19th and runs March through May of next year.

The ideal company has revenues of $100K or more, a compelling founder with an innovative brand in a hot category. The curriculum covers topics important to CPG startups, including Mission + Vision, Branding, Channel Strategy, Supply Chain and Innovation.

This week's Diwali celebrations bring back sweet memories (oh, the desserts!) of our Indian restaurant client and the ev...
11/14/2023

This week's Diwali celebrations bring back sweet memories (oh, the desserts!) of our Indian restaurant client and the event planning and marketing for this fun, festive, flavorful event several years ago. Happy Diwali.

Photos by Leise Jones Photography

Boston friends, the Boston Public Market is hosting a celebration in support of the Boston Public Market’s mission to cu...
09/29/2023

Boston friends, the Boston Public Market is hosting a celebration in support of the Boston Public Market’s mission to cultivate a diverse community around food.

Proceeds from tickets will directly benefit their Community Engagement Fund, which helps to offer free, public educational experiences at the Market for the local community, and further support the entrepreneurs and small business owners that make the Market a special place.

09/28/2023
If you're interested in the foods you eat (because you are what you eat :) or love a behind-the-screens of how things wo...
09/05/2023

If you're interested in the foods you eat (because you are what you eat :) or love a behind-the-screens of how things work, grab the book "How We Eat" by Paco Underhill.

It's a fun read as he explores everything from supermarkets to coffee, and introduces you to the food people he talks to along the way. As a market researcher and writer, he wonderfully blends stories, interviews, and observations about food trends and culture.

Got a Nexty? Hurry! Deadline is Friday, July 7 at 11:59 p.m. The NEXTY Awards recognize the most innovative, inspiration...
07/07/2023

Got a Nexty? Hurry! Deadline is Friday, July 7 at 11:59 p.m.

The NEXTY Awards recognize the most innovative, inspirational and integrity-driven products in the natural products industry.

The awards are connected to New Hope Network’s largest annual natural product expos. Learn more here >>

Through its NEXTY Awards competitions, New Hope Network recognizes the most innovative, inspirational and integrity-driven natural products in the industry.

Attention sustainable focused food brands: enter the Sustainable Food Awards by June 15th, 2023.
05/03/2023

Attention sustainable focused food brands: enter the Sustainable Food Awards by June 15th, 2023.

There are five award categories: New Sustainable Product, Sustainable Ingredient, Sustainable Packaging, Sustainability Pioneer, and Sustainability Leadership. Winners and finalists will benefit from media coverage and industry recognition of their sustainability achievements. 

How does this decision align strategically with a natural foods retailer who is focused on "the finest natural and organ...
04/14/2023

How does this decision align strategically with a natural foods retailer who is focused on "the finest natural and organic foods available, the strictest quality standards in the industry, and an unshakeable commitment to sustainable agriculture"? https://bit.ly/WFMreturns

The Amazon-owned companies are partnering to streamline the return process

Products launching at   this month showcase what's coming soon to your local supermarket. Tasty dairy-free food innovati...
03/03/2023

Products launching at this month showcase what's coming soon to your local supermarket. Tasty dairy-free food innovation, nutritious snacks, and more are here to stay. http://bit.ly/3ETHGCZ

Follow Natural Products Expo for more natural, organic new product news and trends.

Congratulations to the 20 category winners and four Editors' Choice recipients of the NEXTY Awards!

Address

Boston, MA

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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