03/10/2026
Most companies think adopting AI is about buying better tools.
It isn’t.
Researchers from Massachusetts Institute of Technology highlight a harsh reality:
95% of generative AI pilots fail to produce rapid revenue growth.
Not because the technology is bad —
but because digital maturity can’t be bought.
AI is like a Formula 1 engine.
If you install it in a company running on a rusty 1990s chassis, it won’t make you faster…
It will break the machine.
As Gartner keeps warning:
AI failure is rarely a technology problem.
It’s a leadership problem.
Remember:
If your strategy is zero… AI × 0 is still 0.
If you want to build real digital maturity, that’s what we help companies do at Zerandesfry Creative Media.
🔗 Link in bio.