JMI Branding Forward

05/01/2020

Congratulations Jill Person McCarthy for launching Jill Person Photography!!!! Excited for you and this next step.

Jill Person specializes in documentary-style photography and captures weddings, commercial & lifesty

02/25/2019

Change is good!
Opportunities are all around us....the trick is recognizing them when they come around. Click to find out about the big changes here at JMI Branding Forward.

A boutique branding & social media management company based in Boston focusing on the brand management of luxury wedding, lifestyle & event companies.

01/02/2019

How was your 2018?!
What will you change in 2019??
Time to make a plan-and make sure you write it down!!

Does constructive criticism hurt your feelings? Then that's a big part of the problem.

07/10/2018

Great piece by Laura DiBenedetto of Vision Advertising on that struggle that most small businesses wrangle with....how to manage the marketing duties of their company. Wedding & event professionals are constantly battling this. There are the marketing tasks that they know need to be done, then the selling of their services that can take up a great deal of time, and before they know it, the "season" is upon them. Now those marketing tasks fall by the wayside, and the people hired to take on those tasks, are now jumping in and helping to execute the event services they offer. A vicious circle! That's where companies such as ours come in. Outsourcing your marketing needs to a company that understands your industry and has the ability to take on different tasks throughout the year saves you time, energy and money!

Deciding whether to hire in-house marketers or to outsource to an agency isn't always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.

06/26/2018

We've always known how fantastic they are-but now everyone does! Congratulations DesignLight on your Boston Magazine Boston Weddings Best of Boston award! "Best Wedding Lighting" (photography credit: Allegro Photography)

05/03/2018

Did you catch these 4 great segments on Chronicle on WCVB Channel 5 about social media influencers and how they are driving the public relations, marketing/branding & advertising industries?

http://www.wcvb.com/article/social-media-movers-food-influencers/20117791
http://www.wcvb.com/article/social-media-movers-influencing-the-college-crowd/20117860
http://www.wcvb.com/article/social-media-movers-a-passion-project-or-a-full-time-job/20117887
http://www.wcvb.com/article/social-media-movers-instagramming-illustrations-and-branded-blogging/20117841

When you're a food influencer, every lunch is serious business.

04/06/2018

"Only Instagram knows exactly how the algorithm works, which means that there’s no golden rule to Instagram engagement. But the platform has revealed a number of key influencing factors"

Opinion: Modify your strategy based on seven key factors.

03/19/2018

WeddingWire is out with their 2018 Newlywed Report. Chock full of stats to better understand where couples are searching out inspiration & information on wedding vendors.
"While Pinterest and Facebook are the social media sites most frequently used for wedding planning, couples utilize PINTEREST 2X more than any other social channel for inspiration." Are you utilizing social media in the best possible way to get newly engaged couples to look your way?

The premier resource for understanding the real wedding journey.

03/16/2018

Last week I had the incredible opportunity to be a part of the SERV New York City "Make Marketing Matter" event at glamourous Vaucluse. (Thank you for hosting it all-the space is just beautiful and your team could not have been more gracious.) Thank you Lisa Flores, the founder of both SERVBoston and SERV New York City for the invitation to moderate this panel discussion. Devorah Rosenzweig Rosenzweig-you are an incredible wealth of knowledge! Tracie Simon of Fit&feast Events-you are going in such the right direction with incorporating health & wellness in this industry. I am excited to follow along. And, Natasha Miller of The Meatball Shop your humor and innovative way of thinking about marketing was inspiring. So glad to have met you all!

02/24/2018

Looking forward to this trip to NYC and being a part this interesting panel discussion with SERV New York City-Make Marketing Matter: How does Marketing drive Private Dining Sales?

Join us on March 7 for a breakfast and discussion on what makes marketing matter when it comes to your events business. We're thrilled to have Jennifer Iovino leading our panel of experts on the topic! Her detail oriented management style and creativity for planning special events has landed her in some of the top restaurants in Boston, including Jody Adams' Rialto, Lydia Shire award-winning Biba & Pignoli and Jamie Mammano’s celebrated Mistral Restaurant, where she oversaw the special events department and managed all marketing, public relations and off-site events. In 2015 Jennifer founded JMI Branding Forward, a boutique branding & social media management company based in Boston.

For more information and tickets to the event >> https://www.eventbrite.com/e/m3-make-marketing-matter-tickets-42914170439

12/13/2017

Still not sure how to get the most out of Instagram for Business Stories? MarketingProfs has created this great infographic to take a little of the guesswork out of it.

Here's a step-by-step process for creating Instagram Stories for your small business, along with other features to encourage views and engagement by customers on the platform.

12/07/2017

Ultra Violet is ultra cool!
The future is...purple.