Latitude

11/13/2023

Have you watched the latest release from , ?

Our team wanted to better understand the generational reach of the film so we tested the trailer in our video insights platform, Lumiere, to learn more. Check out the results in our latest Moments newsletter and let us know what YOU think about the wide appeal of the film.

05/22/2019

Scrolling storytelling unites video, photography, and the written word. We dig the ’ moving map of the NYC Marathon route, a dance-filled explanation of our brains interacting with art, and a deep dive into ’s hallmark step-back shot. Read more here: https://latd.com/case-studies/scrolling-stories/

05/08/2019

In the Middle East, progressive TV series have sparked a collective movement aimed at gender equality and marriage reform. We explored how Turkish soap operas in particular have revealed the power of global content sharing. Check out the full article: https://latd.com/case-studies/turkish-soap-operas-reveal-power-global-content-sharing/
And subscribe to our newsletter for more great content: https://latd.com/

05/01/2019

What kinds of plot themes drive the best ratings? Over the past few months, we have been busy constructing a dataset of more than 183,000 films. In this article, we apply a number of statistical and natural language processing (NLP) techniques as we begin our exploration of the defining trends in film. Check it out! https://latd.com/case-studies/unlocking-plot-themes-driving-ratings/

03/12/2019

Story visualizations give us new ways to explore narrative landscapes. Plus, they're fun to look at:

Story visualization is the cool new cousin of data visualization. As movies and series increase in complexity, keeping track of all the characters becomes a challenge (albeit an often entertaining one). The story visualization is a response to this trend – a new way to get a bird’s eye view of t...

02/26/2019

World-class content production has expanded far beyond its old centers, giving rise to new creative voices and multi-continent hits. Learn more about this important trend here: https://lnkd.in/e2MnTnA

Story Worlds Go Global   Until recently, Hollywood (and then Bollywood) productions were exported to the rest of the world in a one-to-many paradigm that largely excluded contributions from culturally diverse storytellers. Now we’re seeing a many-to-many production universe, with both economic an...

01/10/2019

The digital native/digital immigrant dichotomy is outdated. So, we created a revised identity spectrum to better reflect and serve today’s diverse media engagers.

Digital fluency impacts the consumption of media and engagement with brands. We partnered with Hulu to revise the outdated digital native/digital immigrant dichotomy and reveal seven distinct identity types: Averse, Minimalist, Enlightened, Confident, Connected, Maximizers and Creators.

01/03/2019

Meet Lumière, our interactive video feedback platform. It allows users to tag, rate, and comment on your content directly, revealing raw, authentic insights.

Our video feedback platform lets your audiences help you discover opportunities to tell stories that excite, inform, entertain, and keep them coming back for more.

12/13/2018

Sponsoring a live event is a powerful branding opportunity. Make sure you capitalize on all the most important moments.

Sponsoring a live event can take engagement with your brand to the next level. We've gathered some best practices from our research.

12/10/2018

Research from Common Sense Media suggests that kids consume media differently. How will your brand adapt to the changing digital ecosystem? https://latd.com/case-studies/next-generations-video-consumption-looks-like-2/