ImagiBrand

08/03/2022

We don't need to tell you how the world has changed. How we do business has changed. Company operations and how human resources are used have possibly forever changed. With departmental budgets in flux with economic uncertainty and in-house marketing expertise spinning through revolving company doors, many brands are researching options to outsource their social media marketing. If you haven't figured it out already from your initial searches, it's a jungle out there. There exists a difficult-to-discern blend of the following types of social media agencies out there:

1. Legitimate game-changing
2. Harmless, but useless
3. Brand damaging

If you're a company owner or a member of the C-suite presently researching potential options out there, our latest blog may be insightful for you to become aware of the potential pitfalls that exist within the plethora of local, national, and global options in the market.

Learn more here ➜ https://imagibrand.com/social-media-marketing-company/

A legitimate social media marketing company combines business consulting, marketing strategy, and professional video production capabilities.

02/26/2020

It's such an exciting time for video content creators and especially important time for brands telling the right story to the right audience. Companies of all sizes are strategically and creatively using brand storytelling on video for mass marketing to broad audience groups or utilizing the rich data available to us for reaching niche audiences which align with their niche offerings. Aside from knowing your audience, one storytelling style on video that works well for one brand won’t necessarily work for another competitor in the same industry.

Does your company know which corporate video style aligns with its core audience of consumers? If not, the following blog might help generate some ideas ➜ http://bit.ly/corporate-video-production

Corporate video production for social media has become a top priority for mid-market brands to large enterprises wanting to maintain their market position.

02/17/2020

Your staff wanted your company to start building its social media community several years ago. It's better late than never.

Here's a START button ➜ http://bit.ly/ImagiBrandSolutions

01/21/2020

It happens like clockwork each and every year. Usually beginning around Thanksgiving at the end of a calendar year and ends sometime near the end of the first quarter of a new year. This 3-4 month window of time is what our social media agency likes to describe as "company crisis time." During this period, we receive an onslaught of companies reaching out with hopes that a social media strategy will somehow magically turn their year-on-year revenue problems around in a matter of months.

The impetus is usually the C-suite in chaos over poor year-end sales placing immense pressure on the CMO to turn things around. Will a social media strategy save your company? In our latest blog, we discuss some of the challenges with turning to social media as a last resort, a company's last stand before closing its doors. Read the blog here ➜ http://bit.ly/social-media-strategy-BLOG

A social media strategy is only effective if it is allowed time to be implemented correctly. This blog explains why time is critical for success.

11/08/2019

There are definite benefits and consequences to whom a company places in charge of their online brand reputation. Has your company built a specific social media team to produce content, help the company reach its business objectives, and manage its online brand reputation? Or was the management of your social media handles simply thrown at a certain employee or department on top of their regular responsibilities, which may have had nothing to do with branding, marketing or PR?

The following blog looks at some of the possible employees and/or departments that are sometimes tasked with managing the company's social along with some of the pros and cons of each.

Check out the blog here ➜ http://bit.ly/manage-social-blog

It’s challenging to find the right talent to manage social media at a company. In this blog, we discuss various strategies used by companies.

10/28/2019

A brand's reputation on social media doesn't happen overnight - it requires a commitment to quality brand storytelling over a period of time. That's the only way to establish brand credibility, and eventually earn consumer trust. Never wait until your company is faced with a PR crisis to start the conversation about building a social media community. Consumers that have grown to respect and support your brand during the good times may well be the ones who stand by and support your brand during challenging times.

Learn more here ➜ http://bit.ly/ImagiBrandSolutions

10/01/2019

Social media strategies depend greatly on the size and scale of an organization. The primary marketing objectives for social may differ from growing leads and revenue on one side of the spectrum to keeping a brand story top-of-mind and relevant with consumers on the other. That is why there is never a one solution fits all approach to social media marketing.

Read more here ➜ http://bit.ly/social-media-strategies-blog

As much as we’d like to believe that all companies are created equal, have similar infrastructures supporting their operations, and have the same marketing objectives

08/19/2019

A few months ago, our agency was on a conference call with a mid-market organization that was getting ready to launch a new consumer brand in a relatively saturated product category. We were literally speechless when the director of marketing asked us the question, "Are videos on social media effective?" We were all thinking the same thing, "Really?!? Did he just ask us that question?!?" This question may not have raised eyebrows a decade ago but we're all entering the home stretch to 2020!!

At this point in time, EVERY brand should be producing video content for social media if they have a legitimate business purpose for being on social media and actually respect their social media community. Hopefully, most brands take the time to REASSESS their current video marketing strategy. The following blog discusses six possible video strategies for social media.

Read the the blog here ➜ http://bit.ly/SMVideoMarketing

Read the blog here ➜ http://bit.ly/SMVideoMarketing

Social media video marketing has never been more important than it is today. How many hours do you spend watching YouTube each week?

07/08/2019

How healthy is the social media presence of your organization? We typically prescribe the following: 1) creative product photography, 2) engaging graphics, and most importantly, 3) brand storytelling on video.

Learn more here ➜ http://bit.ly/ImagiBrandSolutions

06/19/2019

Has your company made the commitment to building its social media community through quality brand storytelling or is it still squandering the opportunity by using social to push out traditional ads?

Better late than never ➜ http://bit.ly/SMM-Services

We offer a full suite of social media marketing services to build strong and sustainable online communities for mid-market and emerging brands.

05/29/2019

Outsourcing social media management to an agency is clearly not the ideal solution for every organization. At the same time, building and retaining an effective in-house social team can sometimes create more challenges then a brand wants to take on. The solution lies in each organization doing their due diligence in fully researching the benefits and limitations of allowing a social media agency to manage both the strategy and content creation for all their social streams.

Our latest blog helps answer some of the key reasons why brands ultimately tun to the agency world for managing their social.

Check out the blog here ➜ http://bit.ly/outsource-mktg

Brands which outsource marketing to a social media agency obtain stronger results than those which keep social media managed in-house.