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Boulder SEO Marketing Boulder SEO Marketing provides Search Engine Optimization (SEO), Social Media Marketing, Content Mar

Are you looking for fresh and innovative ways to reach your customers online? At Boulder SEO Marketing, we understand the importance of being visible to customers to better offer your product and/or service. We are a full service Search Engine Optimization, Social Media and Digital Marketing. We base our practices on generating more traffic to your website, which in turn, will increase your leads which will convert into sales. Our hands- on social media and search engine optimization experts take great pride in demonstrating results to our clients and love working with small and medium sized companies. Boulder SEO Marketing will take the extra steps needed to get your business visible on search engines and social media. Contact us today and together we will coordinate the best marketing strategy to fit your companies needs.

Our Head Digital Strategist asked Gemini about a source he hoped existed. It told him yes, confidently.The source didn’t...
10/16/2026

Our Head Digital Strategist asked Gemini about a source he hoped existed. It told him yes, confidently.

The source didn’t exist. There was nothing there.

Simon Golding shared that in Part 2 of his Local AI SEO Tip conversation with our Senior Project Manager, Greg Noonan. A hallucination doesn’t look like a mistake. It looks exactly like a correct answer, which is why whoever runs the AI tool has to check what it writes.

→ AI can hand you yesterday’s answer. If you change something outside the tool, it doesn’t know until you tell it.
→ Ask where every statistic, quote, and source came from, then go look for yourself.
→ Mass-market tools are built to please you. Ask them to argue the other side of your idea.
→ Start with one annoying task. Greg turns a meeting transcript into a summary with every action item in about thirty seconds.
→ Save the prompts that work. Greg keeps one prompt doc per client and reuses most of each prompt every time.

A wrong answer is easy to catch. A confident one isn’t.

Read the full newsletter here: https://www.linkedin.com/pulse/ai-confidently-make-things-up-heres-how-local-business-orodc/

Watch the full tip: https://www.youtube.com/watch?v=jQEkAxfyuug

A brand SE Ranking built from scratch this year earned about 19,000 AI citations from articles on other websites. Its ow...
10/07/2026

A brand SE Ranking built from scratch this year earned about 19,000 AI citations from articles on other websites. Its own website got under 2,000.

That was one of the standout findings at the AI SEO & GEO Online Summit today, October 7.

Bogdan Babiak, VP of Marketing of SEO Solutions at SE Ranking, walked through the experiment, including the stretch most people would have given up on: four flat months near 1%, then 4% in August and 8% in September, with no content changes at all.

Shawn Davis from Duda followed with research on 858,457 websites. The sites optimized for AI search got 3.2 times more human traffic, 2.7 times more form submissions, and 2.5 times more click-to-call events than the median site. AI visibility isn't vanity traffic. It shows up as real customers.

The Boulder SEO Marketing team, Simon Golding, Daniel Burns, and Harold De Guzman, closed it out by showing how to turn all of this into a working workflow.

Huge thanks to SE Ranking and Duda. If you missed it, the full recording is here: https://www.youtube.com/live/K5Q4GxWdzzI

Durango businesses, are you losing bookings to competitors dominating Google & AI search? Your unique market demands a d...
10/07/2026

Durango businesses, are you losing bookings to competitors dominating Google & AI search? Your unique market demands a different SEO strategy.

Durango's tourism-driven market operates on unique rules. Many local businesses struggle because out-of-state agencies miss critical seasonality, leading to lost revenue. National giants like TripAdvisor often bury local gems for key terms like "Durango hotels."

Now, 30-35% of our own leads come from AI search platforms like ChatGPT, Perplexity, and Google's AI Overviews. This isn't a future trend; it's a proven revenue channel where tourists plan trips before hitting Google Maps.

I'm Chris Raulf, founder of Boulder SEO Marketing. With decades in SEO, we understand Durango's distinct tourism economy, seasonal patterns, and how to compete against national brands and capture AI search traffic.

We don't waste months on vague strategies. Our proprietary Micro SEO Strategies℠ move pages from page two or three directly to page one with surgical precision. We also pioneer Generative Engine Optimization (GEO) to ensure your business is cited by AI search engines.

When you connect with us, you speak directly with an owner or our lead strategist – no junior reps. With a Durango office, we offer transparent, results-focused plans tailored to your market. Let us help get your phone ringing and bookings flowing.

Read more: https://boulderseomarketing.com/durango-seo/

Most teams are using AI to produce more content. Very few are producing content that AI search actually cites.That gap i...
10/06/2026

Most teams are using AI to produce more content. Very few are producing content that AI search actually cites.

That gap is what our team is covering at the AI SEO & GEO Online Summit.

Simon Golding and Daniel Burns take on the two pieces most teams get wrong. Simon covers the strategy that decides what to create in the first place, so you earn rankings and citations instead of adding volume the engines ignore. Daniel turns that into a documented, repeatable system, which is the difference between a one-off win and an operation that delivers month after month. Then Harold De Guzman, our Head of AI, demos live the technology we built to run our human-driven AI-assisted workflow at scale.

Before our sessions, Bogdan Babiak of SE Ranking shares what happened when they built a brand from zero and tracked how it surfaced across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, and Gemini. After him, Shawn Davis of Duda presents data from more than 858,000 small business websites on what makes a site visible to AI.

Chris Raulf hosts and moderates. Every session ends with live Q&A, and there's no pitch at the end.

Wednesday, October 7, 2026
9:00 to 11:00 AM Mountain / 11:00 AM to 1:00 PM Eastern / 8:00 to 10:00 AM Pacific / 5:00 to 7:00 PM Central European Time

Free and streaming live on YouTube. Full details and registration here: https://chrisraulf.com/ai-seo-geo-summit/

Somebody asked Google Maps for what you sell last week. It named someone else.Our founder, Chris Raulf, asked Maps for a...
09/10/2026

Somebody asked Google Maps for what you sell last week. It named someone else.

Our founder, Chris Raulf, asked Maps for a vegan burger on the drive home from a soccer game in Longmont. It named a place he had never heard of, directions already attached. He runs an SEO agency in that part of Colorado and did not know it existed.

That restaurant had written down what it sells. There were closer options.

Our Senior EEAT Engineer, Fhul Gerald Asoy, has optimized more than 100 Google Business Profiles. The same fields are empty almost every time.

→ Google Maps now answers full questions, not keywords. "Vegan burger on my way back from Longmont tonight" is one query with three constraints in it.
→ Every constraint has to match something written on a profile. Category and address cover two. The third is content you add yourself.
→ Products and services are where that content lives, and most local businesses leave both blank.
→ Posts carry anything current. Seasonal work, new services, availability.
→ Proximity did not win that recommendation. Specificity did.

If you sell a service rather than a product, the move is not more industry terms. It is writing the problem your customer describes on the phone, in their words, before anyone turns it into a service name.

Your profile is no longer a listing. It is the source text for an answer.

Full newsletter: https://www.linkedin.com/pulse/your-google-business-profile-longer-listing-input-ff0cc/

Our founder, Chris Raulf, searched his own name in an incognito window to see what Google actually returns.His about.me ...
08/27/2026

Our founder, Chris Raulf, searched his own name in an incognito window to see what Google actually returns.

His about.me page came in ahead of his Instagram and his YouTube channel.

That page is free. It took minutes to build. And Google Search Console confirms Google is crawling and recording the links pointing out of it.

For a local service business with no website yet, that changes the order of operations.

→ You do not need a site live before you have something Google can find, index, and rank
→ about.me recently opened up multiple call to action buttons, where there used to be only one
→ Every button can carry a link to a service page, a booking form, or a newsletter signup
→ Search Console shows Google recording those links, so they are not sitting there invisible
→ Your own branded search results are real estate you can influence for free, this week

Most owners think a web presence starts with building a website. It starts with whether Google can find anything about you that you actually control.

Read the full newsletter here: https://www.linkedin.com/pulse/google-put-free-page-above-his-instagram-here-why-vrhbc/?trackingId=DK%2BszsdsSkVuCiUKn%2B%2BSdA%3D%3D

The button Chris adds on camera points to our AI SEO & GEO Online Summit, October 7, 2026, 9 AM to 11 AM Mountain. Three sessions on getting your business cited as a trusted source in AI search. Registration here: https://chrisraulf.com/ai-seo-geo-summit/

Producing more content with AI is not the hard part anymore. Anyone can do that.Deciding what is worth producing and bui...
08/24/2026

Producing more content with AI is not the hard part anymore. Anyone can do that.

Deciding what is worth producing and building something that repeats it is where teams actually lose.

On October 7, 2026, our team takes that apart on a live stream, in public, with Q&A.
→ Simon Golding on the strategy call: what to create so you earn citations instead of adding volume the engines ignore
→ Daniel Burns on turning that call into a documented system, the difference between one good month and an operation that delivers every month
→ Harold De Guzman opening up microSEO.ai, the platform he architected, demonstrated live
→ Bogdan Babiak of SE Ranking and Shawn Davis of Duda on original research, including crawler data from 858,000 sites

Education first. Take the manual method and run it yourself, or watch how we systematized it.

The AI SEO & GEO Online Summit, Wednesday, October 7, 2026, 9:00 AM to 11:00 AM Mountain. Free, live on YouTube, hosted by our founder, Chris Raulf.

Most agencies describe their process. We would rather show ours and take questions about it.

Check the full details here: https://chrisraulf.com/ai-seo-geo-summit/

Fake reviews can knock a local rating down fast. The good news? They can come down just as fast.One of our local clients...
08/13/2026

Fake reviews can knock a local rating down fast. The good news? They can come down just as fast.

One of our local clients watched 20+ fake one-star reviews pull their Google Business Profile from five stars to two.

Here's how our senior E-E-A-T engineer, Fhul Gerald Asoy, got every one removed and rebuilt the rating.
→ Google won't remove a review for being negative. Only for breaking a named policy. That single distinction decides whether you win or get ignored.
→ Audit first. Every fake review tagged as spam or harassment and matched to the exact rule it broke.
→ Report through the official channels, then track each report inside the review management tool.
→ Escalate the holdouts with evidence: the screenshots, the signed contract, the extortion messages, compiled into one PDF.
→ The 2026 stakes: AI search reads your reviews too, so a damaged rating can drop you off the AI short list entirely.

A star rating stopped being a reputation score a while ago. It's a ranking signal, and now an AI-visibility signal. Guarding it is guarding whether the customer ever finds you at all.

Read the full newsletter here: https://www.linkedin.com/pulse/four-step-playbook-took-local-client-from-two-stars-et61c/?trackingId=82jT7uwtRIKk7XB82R6XMw%3D%3D

A Denver EdTech SaaS had a product schools genuinely loved. Almost nobody could find it.Growth was capped by word-of-mou...
08/11/2026

A Denver EdTech SaaS had a product schools genuinely loved. Almost nobody could find it.

Growth was capped by word-of-mouth, and the platform was invisible in AI search right as buyers started using ChatGPT to shortlist software.

Boulder SEO Marketing rebuilt the organic foundation with our proprietary AI SEO and GEO methodology: long-tail keywords educators actually search, one founder-voiced post a month instead of publishing volume, and the structure, schema, and E-E-A-T signals that make AI tools willing to cite a brand.

Three months in:
→ Contact form submissions up 401.3% year over year, to 772
→ Organic clicks up 1,130% to 25.1K, with CTR reaching 30% and average position moving from 9.5 to 6
→ 146 events and 27 key events referred straight from ChatGPT

That last line is the one worth sitting with. Ranking in Google is table stakes now. Getting named inside an AI answer is what puts you on the shortlist before a buyer ever opens a browser tab, and that only happens when the trust signals underneath the content are real.

If a strong product is stuck behind weak discoverability, the trajectory is fixable.

Read the full case study here: https://boulderseomarketing.com/seo-case-studies/class-composer-edtech-seo-case-study/

A franchise business came to us with 21 locations and a $10,000 budget. Done properly, that engagement is a $20,000 to $...
07/31/2026

A franchise business came to us with 21 locations and a $10,000 budget. Done properly, that engagement is a $20,000 to $40,000 a month project.

We did not tell them it was impossible. We told them the model was wrong.

Our founder, Chris Raulf, breaks down what changed in this week's tip.

→ The per-location pricing model was built for an era when SEO meant on-page work and links. It does not describe what a multi-location strategy actually requires now.
→ Split the work into three buckets: agency, developer, and internal team, and the same footprint stops being a $20,000 problem.
→ A registered DBA lets you legitimately put location keywords in a Google Business Profile name. Our Fort Collins office is registered as BSM, a Fort Collins SEO Company.
→ Nobody asks an assistant a two-word query. They describe their whole situation in a paragraph, which means pages built for short keywords answer the wrong question.
→ Ten platforms feed the models that recommend local businesses. Ten platforms across 20 locations is 200 pieces of content per campaign, which is exactly why most franchises do none of it.

Your locations are not invisible because you are too small.

They are invisible because nobody has told the models the same story twice.

Read the full newsletter here: https://www.linkedin.com/pulse/google-business-profile-move-most-franchises-never-6ng3c/?trackingId=SWxg7ZPuR9ODXFUNJ%2FbAzA%3D%3D

Address

4845 Pearl East Circle, Suite 101
Boulder, CO
80301

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17202631736

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