Thorpe Marketing

Thorpe Marketing A different kind of agency: completely service agnostic, completely focused on meeting your needs.

Sometimes the best product stories come from a skeptic.When Dave Malwitz at Gravelstoke.com started testing ’s E-Booster...
08/22/2026

Sometimes the best product stories come from a skeptic.

When Dave Malwitz at Gravelstoke.com started testing ’s E-Booster Digital Mini, he wasn't convinced he needed an electric mini pump at all. A few months — and a couple of bike trips — later, he found the use case that changed his mind.

“It's become my favorite piece of gear this year.” — Dave Malwitz, Gravelstoke

That’s one of the reasons we value getting products into the hands of the right media. A good review isn't about repeating a spec sheet or talking points. It's about putting gear to use, finding out where it fits, and giving riders an independent perspective on whether it deserves a place in their kit.

https://www.gravelstoke.com/gravel-cycling-gear-blog/the-best-electric-mini-pump

Good content starts long before the camera comes out.For a recent shoot, the goal wasn't simply to create a collection ...
08/21/2026

Good content starts long before the camera comes out.

For a recent shoot, the goal wasn't simply to create a collection of great-looking cycling images. We wanted content that could work across the brand — organic social, paid campaigns, product storytelling, media outreach, web, email and more.

One shoot can create months of useful brand assets when you go into it with a plan.
A look at some of our recent content work for Velo Saddles.

08/19/2026

’s HORIZONS project with Yuri Hauswald is a great example of what can happen when you give talented riders and creators the space to tell a story in their own way.

For HORIZONS | The Dirty Lemmon, Yuri took on one of Southern Arizona’s most iconic mixed-surface routes — an all-day journey around and over Mt. Lemmon linking desert roads, remote gravel, alpine forests, and more than 10,000 feet of climbing.

But the story was never simply about the miles or the gear. It was about exploration, self-supported riding, and the kind of adventure that can be hiding closer to home than you think.

That's the kind of partnership we love helping bring to life for the brands we work with: start with a genuine story, put the right people behind it, and allow the product to become a natural part of the experience.

Huge credit to the people who brought this one to life.

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You can't market performance sports from the sidelines.The best work comes from understanding the communities behind the...
08/17/2026

You can't market performance sports from the sidelines.

The best work comes from understanding the communities behind them — the training, competition, athletes, equipment, rituals, and the details that outsiders often miss.

It's something we've always valued at Thorpe. From cycling and outdoor to combat sports, being part of the communities we market gives us a better understanding of how to speak to them.

Authenticity is difficult to manufacture. It's much easier when you already live it.

04/18/2026

The full zodiac lineup with is complete.
12 years of Velo Saddles, one complete cycle.

Check it out at .

If you’re walking the grounds at the Sea Otter Classic, make sure to stop by and see what we’ve been working on.We’ll be...
04/13/2026

If you’re walking the grounds at the Sea Otter Classic, make sure to stop by and see what we’ve been working on.

We’ll be supporting XPEDO, Velo Saddles, and Topeak throughout the week — from product conversations to media meetings and everything in between.

New gear, new stories, and a lot of good conversations ahead. Let’s connect.

Trips like this are a big part of how we support the brands we work with. Getting closer to the product, the process, an...
04/12/2026

Trips like this are a big part of how we support the brands we work with. Getting closer to the product, the process, and the people behind it — so when it comes time to tell the story, it’s grounded in something real.

From factory floors to finished campaigns, it all connects.

A lot of brands come to us with the same challenge: “We have great products — we’re just not getting the traction we exp...
04/11/2026

A lot of brands come to us with the same challenge: “We have great products — we’re just not getting the traction we expected.”

More often than not, it’s not the product. It’s the communication around it.

The right media placement can shift perception.
The right ambassador can introduce your brand to an entirely new audience.
The right ad can turn curiosity into action.

We focus on connecting those pieces — so your marketing doesn’t just exist, it actually performs.

There’s a big difference between “posting content” and actually building a brand.In the cycling industry, your audience ...
04/09/2026

There’s a big difference between “posting content” and actually building a brand.

In the cycling industry, your audience already knows what good looks like. They ride, race, wrench, and research before they buy. If your marketing doesn’t reflect that, it gets ignored. We help brands show up with intention — across paid social, organic content, media, and ambassador programs — so everything works together, not in silos.

Because in this space, credibility isn’t built overnight. It’s built ride by ride, story by story.

We’re heading to the Sea Otter Classic next week.Thorpe Marketing will be on-site at Laguna Seca, working alongside XPED...
04/08/2026

We’re heading to the Sea Otter Classic next week.

Thorpe Marketing will be on-site at Laguna Seca, working alongside XPEDO, Velo Saddles, and Topeak — sharing what’s ahead for 2026 and connecting with the people who make this industry what it is.

If you’re attending, come find us. Always happy to catch up in person.

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