Thorpe Marketing

Thorpe Marketing A different kind of agency: completely service agnostic, completely focused on meeting your needs.

04/18/2026

The full zodiac lineup with is complete.
12 years of Velo Saddles, one complete cycle.

Check it out at .

If you’re walking the grounds at the Sea Otter Classic, make sure to stop by and see what we’ve been working on.We’ll be...
04/13/2026

If you’re walking the grounds at the Sea Otter Classic, make sure to stop by and see what we’ve been working on.

We’ll be supporting XPEDO, Velo Saddles, and Topeak throughout the week — from product conversations to media meetings and everything in between.

New gear, new stories, and a lot of good conversations ahead. Let’s connect.

Trips like this are a big part of how we support the brands we work with. Getting closer to the product, the process, an...
04/12/2026

Trips like this are a big part of how we support the brands we work with. Getting closer to the product, the process, and the people behind it — so when it comes time to tell the story, it’s grounded in something real.

From factory floors to finished campaigns, it all connects.

A lot of brands come to us with the same challenge: “We have great products — we’re just not getting the traction we exp...
04/11/2026

A lot of brands come to us with the same challenge: “We have great products — we’re just not getting the traction we expected.”

More often than not, it’s not the product. It’s the communication around it.

The right media placement can shift perception.
The right ambassador can introduce your brand to an entirely new audience.
The right ad can turn curiosity into action.

We focus on connecting those pieces — so your marketing doesn’t just exist, it actually performs.

There’s a big difference between “posting content” and actually building a brand.In the cycling industry, your audience ...
04/09/2026

There’s a big difference between “posting content” and actually building a brand.

In the cycling industry, your audience already knows what good looks like. They ride, race, wrench, and research before they buy. If your marketing doesn’t reflect that, it gets ignored. We help brands show up with intention — across paid social, organic content, media, and ambassador programs — so everything works together, not in silos.

Because in this space, credibility isn’t built overnight. It’s built ride by ride, story by story.

We’re heading to the Sea Otter Classic next week.Thorpe Marketing will be on-site at Laguna Seca, working alongside XPED...
04/08/2026

We’re heading to the Sea Otter Classic next week.

Thorpe Marketing will be on-site at Laguna Seca, working alongside XPEDO, Velo Saddles, and Topeak — sharing what’s ahead for 2026 and connecting with the people who make this industry what it is.

If you’re attending, come find us. Always happy to catch up in person.

Marketing a cycling brand isn’t the same as marketing a consumer product. Cyclists care about:• credibility• real-world ...
03/10/2026

Marketing a cycling brand isn’t the same as marketing a consumer product. Cyclists care about:
• credibility
• real-world performance
• trusted voices in media
• authentic community connections

At Thorpe Marketing, we help brands navigate this ecosystem — connecting product, story, and audience across media, social, and digital campaigns.

It’s marketing built by people who understand the industry.

The cycling and outdoor industry is a tight-knit community — and marketing in this space works differently than almost a...
03/08/2026

The cycling and outdoor industry is a tight-knit community — and marketing in this space works differently than almost any other category. At Thorpe Marketing, we specialize in helping cycling and outdoor brands grow through:

• Paid social campaigns
• Media relations and earned coverage
• Influencer and ambassador programs
• Content creation and storytelling
• Product launch support
• Trade show marketing

From emerging brands to established global companies, we work closely with teams that want marketing grounded in real industry knowledge.

If you're a cycling or outdoor brand looking for support in 2026, we’d love to connect.

The same story doesn’t work for everyone.That new saddle launch? Your consumer wants lifestyle and ride benefits. Your d...
08/31/2025

The same story doesn’t work for everyone.

That new saddle launch? Your consumer wants lifestyle and ride benefits. Your dealers want stock and margin info. Media wants the tech and the "why" behind it.

We help brands segment their messaging so each audience gets what they need — without overcomplicating the workflow. This is where strategy meets storytelling.

You can boost a post… or you can build a funnel.Good paid social isn’t just about impressions — it’s about guiding your ...
08/23/2025

You can boost a post… or you can build a funnel.

Good paid social isn’t just about impressions — it’s about guiding your customer from curiosity to checkout.

At Thorpe, we help brands:
✔️ Develop full-funnel strategies
✔️ Test creative and audiences
✔️ Build campaigns that scale
✔️ Track performance that actually matters

We don’t set it and forget it. We optimize until it works.

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Boulder, CO

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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