Kaleo Digital

07/13/2018

What if there was a way for medical practitioners to STOP paying marketing agencies, but continue to get all of the results?

What if they could allocate that high ticket monthly retainer fee that most marketing agencies charge, and put it directly back into the campaigns and systems that are working best?

A few posts back I touched on a huge problem medical practitioners are facing:

"I talk to a lot of doctors on a weekly bases (Medical practices is our main bread and butter) and I am simply amazed at how outdated most of their marketing strategies are.

And most importantly how they are being taken advantage of by so-called 'Marketing Agencies' who are managing their campaigns, and for the most part pocketing a big part of the marketing budget."

I've been diving deeper into that problem, trying to figure out why that is the case...

And what I've found is that the problem is rooted in a lack of strategy...

Most practices don't have a clear marketing "roadmap." They don't know which marketing efforts are working, and which are not. They don't know how to identify the "losing" strategies and double down on the "winning" ones.

Instead, most practices turn to a "done-for-you" agency service, not even aware that most of the systems are set up within the first 2-3 months. After that, a huge portion of the monthly retainer fee is just going into the pockets of these agency owners.

Most medical practitioners are spending over 50% of their monthly marketing budget on agency fee's alone...

But what if there was a system that would serve as your own "in-house marketing team," cutting out the middleman and allowing you to crush it in your marketing efforts.

What if this could all be done without having to pay an agency to do it for you, and without spending hours and hours each week tweaking and optimizing and trying to get it just right...?

What if this could implement and optimized in 8 weeks or less, and would continuing serving you for the rest of your career?

Would that be an absolute game changer for your practice?

I've been getting a lot of PM's and emails recently from practice owners who are really struggling with this problem...

So I've decided it would be beneficial to open up an in-depth, live, training on the subject. I'm going to let the first 100 people in for free (to test the concept and see if some of you can get some big results from it)

Click the link below to get in today's session, spots will fill up quickly so don't delay...

I'll see you in the training! 👇👇👇

https://dburns.lpages.co/kaleo-webinar-landing-page/

06/28/2018

Do you feel like your problem is paid traffic? I'm going to FIX this for you in this post:

Let's flush this problem out, real quick...

If you are struggling to get an ROI with paid traffic right now, first consider this:

[+] do you feel like you are at a traffic jam in your business, and you want to be able to grow without growing the hours you have to work?

[+] do you feel a lack of consistency in getting new customers, do you feel like you are "starting over" when leads run dry?

[+] do you barely have enough time for work + family, leaving your marketing and growth unattended?

[+] even if you do find the time, you don't have a direction and clear path toward solving that problem

>>>You can keep watching from the sidelines waiting for your perfect opportunity to reach out... or you can just take action>>>

Every day, I want you to know how much revenue is going to come in, and know how to produce that revenue with organic, and paid traffic.

I want you to be able to take 2 weeks off this holiday season, and not skip a beat.

I want you to have predictability in your income, and be able to grow your business at the rate you thought impossible.

Let me show you how this is possible because of the systems and marketing processes we have in place.

If this is something you can benefit from, you know how to reach out.

I want to give you access to a training that we build specifically for our clients, 100% free.

You'll learn the fundamentals of paid and organic traffic that will take your business to the next level. Pure value.

Why am I giving this to anyone who reaches out, you ask?

Simple, because karma is practical.

Success is your duty,

-Liam

06/28/2018

What's up guys,

I know you're scrolling through your newsfeed like I am right now,

But I have a two-minute topic that's going to be an absolute game changer to your mindset today.

I believe that one of the biggest risks in almost anything you do in life (career, business, life, relationships...) is losing momentum.

Do you agree? (hit me up in the comments)

How do you stay driven, totally hungry, and keep on the offense?

Do you have this problem ...?

Then I have bad news, my friend.

That's the wrong question to ask

If you're asking yourself this question,

If you're struggling to stay on target with your goals, ambitions, and drive,

I implore you to take a step back and re-calibrate your perspective.

HOW DO YOU NOT STAY DRIVEN?

That is the real question,

How do you not stay driven in a world where there is more opportunity today than ever in history?

How do you not stay the most hungry to excel and grow when the odds of being born and human being are
1 in 10^2685000 (ya 1 in 10 to the 2 millionth degree)?

I want you guys to wake up every morning feeling like you are the luckiest person in the world even just to be alive.

Do this my friends, and I promise you, all other areas of your life will begin improving significantly.

The power of the gratitude is not to be underestimated.

It's something we dive deep into within "Mindset Training" in part of our Success Blueprint that we build for our clients; a video training that has gotten our client insane results.

George, a doctor in Indianapolis, used this training to break the plateau his health care practice was facing, and has since 3X'd the businesses monthly revenue since then.

If I gave you access to that video training, would you want it?

If so leave a comment below or PM us and we'll give you access to it!

Just want to engage with the community and give some free value and hopefully help change someone's life.

Happy Thursday, talk to you soon

-Liam

Full-service digital marketing and advertising agency SPECIFICALLY for health care and mental health professionals. we'll help you reinvent the way your practice gets new clients to help you grow significantly, we call it the"Success Blueprint." PM us!!!

06/27/2018

Do you wake up some mornings and get frustrated about how little time you have in the day? Other than family and work, you feel like you’re being suffocated by the lack of time. I’m going to FIX this for you in this post:

Last year (end of 2017) I decided to dedicate my life to solving this problem for myself first, and then other people.

(Which turned out to be a lot easier than I thought when you have a clear understanding of what and what not to do)

I put my mind toward a goal and took action until I achieved it. And within 2 months, it had solved the problem entirely

I had 20 more hours/week to be with my family or take for alone time, and I was able to get back on my path of self-development and mindfulness, and the growth of my business and career.

And if I really think about it, the steps I took to get my time back were fairly simple:

>>Figure out what is your #1 biggest time waster in each aspect of your life (business, health, finances, family, happiness, etc.,,)
>> Identify what’s holding you back from cutting it out.
>> Create a system to supplement that “time waster”
>> Implement the system, and make it better!

A few things happen when you get your time back; I felt a huge increase in energy, creativity, and freedom. I used it to work on self-development, family, and life goals. So it is extremely vital to my happiness.

But last Saturday…. I tripped up
I woke up at 5am Saturday morning and didn’t stop working until 10pm at night. When I got home, I fell into bed and crashed.

In the morning I realized I had barely even gotten anything of importance done, all day Saturday.

I got so mad at myself because, for the last seven months, I hadn't felt that way, not even once.

I realized I had spent all day, going against my own CODE!

-->I was wasting time chasing clients instead of having the "best fit" ones come to me.
-->I was caught up with "priorities" which were becoming less sequential, and more like random "tasks"
-->I lost sight of the big picture and got caught up in the "micro" issues of the company

Do you feel like this is happens in different areas of your life or career?

I’ve never posted about this topic before, but I'm curious to see what people think about it.

I put together a training video last week for one of my clients on this topic

He used it to set up a system for generating leads to his medical practice, and he made it totally automated; out of sight, out of mind. It cut out a HUGE time waster in his business.

Now he doesn’t have to worry about getting new patients, so he got a TON of time back that he now spends with his family and working on his goals for the future of his career.

It changed his life so I wanted to see if it will work for others!

If I gave you access to that training, would you guys want it?

Let me know in the comments or PM me if you want the training, and I’ll send it over to you. Hope it brings you some value!

Oh, and leave your opinion in the comments, curious to see how people feel about this! I want to gauge the room and see how others are dealing with time management in their businesses and lives, to see if maybe that training can help others as well!

-Liam

06/26/2018

Have you been SMOKING HOPIUM? I have...

That is how I ran my business for over a decade! Hoping that Google would be nice to my rankings, and continue to generate the traffic I needed to run my entire life.

If you are running your practice on Hopium, do yourself a favor and stop!

Last night I could not sleep, worried about one thing or another... Tossing around the bed for several hours, it really sucked... but it reminded me that not long ago when I would have nights like this EVERY NIGHT!

I had about 10 people on the payroll, and I prayed to the Google Gods every night that they would be nice to my rankings and keep my keywords on the top of Google. Endless nights I would stay awake, worried I had no control over the rankings, or the traffic, or the ability to make payroll every month.

And every once in a while Google would update their algorithm, rankings would change, traffic would go down, and I would go into panic mode!

Living on Hopium sucks! It drains the life away from you and turns you into a person that is worried and stressed all the time.

I now have in place what I should have done years ago! A simple, systematic formula to generate leads which I control. And I help medical practices implement the exact same strategy!

I know exactly how many leads I will generate, and I can turn the faucet on and off as needed. That is control! And that is peace of mind! I am in control of my business, my life, and destiny.

I now sleep very well at night.

If your medical practice needs help with Hopium addiction, message me and let's chat. I can help.

06/26/2018

You DO NOT want to hire a marketing agency.

Trust me on this one. In my past life, I used to run an agency for more than 15 years...

I got a big reminder of this when I was walking on our local mall last week with my kids. One of the island carts was selling the "Do it at home Invisalign Braces" kit.

For a long time you could only get these at the dentist. A visit for the initial consultation, another for the mold, another for the first brace, and so on... A bunch of monthly visits and a small fortune at the end of the process...

The funny thing is that the "DIY" and the dentist version are produced using the same kit, by the same manufacturer, using the same technology. At the end of the day, same results.

But with this one you get the kit at home, follow the instruction on getting the mold, and a week later you have all 10 to 15 braces delivered, for a fraction of the price! As your alignment progresses, you move on to the next brace, and just follow simple instructions and do it yourself.

For the dentist, it's an amazing deal! (Similar to marketing agencies). After the upfront work is done, they are charging you a full visit to simply give you the next brace that is sitting in their drawer. You are better off saving all of that money and doing something of real value like taking your wife out on a super nice date!

Same goes with marketing agencies. Most of them will do a considerable amount of work in the first couple months. But once all the systems are in place, they sit back and do minimal work, and continue to charge the same monthly fee. The famous set it and forget it...

From the side of the agency owner, awesome business model. But for the business owner, not so much... The real game is in setting up the systems, then making sure someone on your team can monitor and tweak. And then spend 100% of your marketing budget is spent on generating new traffic!! (Instead of 50%, because the other 50% are paying for agency fees) Now that is a real bang for your buck!

As a consultant, I am always looking at what is best from the clients perspective, and an ongoing engagement with a marketing agency is usually not the way to go...

If you are wondering what might be best for your business, send me a message and I can help figure it out.

05/21/2018

Reading the power of nice right now, what an amazing concept, not just for business but for life in general. Fewer shootings, fewer wars, less fighting. Let's just be nice to each other. Does that seem so hard??

05/20/2018

If you are moving to a new professional opportunity, no matter what you do, in the beginning, it's going to suck, because you suck. But work hard and you'll get better, and you'll suck less. And as you keep pushing forward, eventually you'll suck so little - you'll actually be good at it.