DELVE

DELVE develops best in class marketing strategy to drive measurable growth for world class brands.

DELVE is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, a Google Analytics 360 and Display & Video 360 expert, and one of Inc5000's fastest-growing companies. Through proven technology and rigorous data science, we transform your information into a marketing strategy that works for you. Smarter spending, stronger placement, and more efficient use of creative: we’re committed to helping you win greater dominance in the marketplace.

09/14/2023

Customer lifetime value (CLV) remains among the biggest and most common blind spots in marketing metrics.

Why? To measure CLV with full accuracy, you need to be able to track customers across time, channels, and devices. That can be hard, especially with the phase-out of 3rd-party cookies.

Google Cloud for Marketing has a solution. It uses advanced machine learning models for predictive lifetime value scoring of every consumer you are targeting.

Based on these scores, you can segment customers and prospects into cohorts and feed the resulting models into data activation strategies geared towards maximizing engagement with consumers who will add the most to your bottom line.

To learn more about this and top use cases for Cloud for Marketing, check out our guide for taking full advantage of the platform: https://hubs.ly/Q021v6n00

09/13/2023

Looking for more advanced ecommerce reporting capabilities?

In Google Analytics 4, a wide range of new dimensions and metrics are now available to help you gain them.

DELVE Web Analyst Adam Głębickii has written an article breaking down all the key details.

Check it out here: https://hubs.ly/Q021tCM10

09/11/2023

Ready to build a first-party data strategy that will enable your non-profit to drive marketing transformation and create stronger, closer connections with donors of all ages?

We put together a step-by-step roadmap to digitally transforming your marketing and advertising, engaging net-new and millennial donors, and generating MORE donations with the SAME spend on marketing and advertising.

For more in-depth insights around each step, download our Guide to Not-for-Profit Marketing Transformation: https://hubs.ly/Q021MpTL0

09/08/2023

DELVE Head of Web Analytics Dmitry Zelenko is optimistic about Google Analytics 4 as the successor to Universal Analytics.

In this article, he suggest why you should be as well.

Read it here: https://hubs.ly/Q0219srW0

09/07/2023

When we surveyed 308 CMOs at leading brands across Europe and the US, they told us they are facing urgent challenges:

Organizational pressure to deliver improved business results, i.e. do more with less
Limited resources due to rising costs and economic uncertainty
Technological complexity with more digital stack decisions to make than ever
Talent gaps to plug with harder-to-come-by competencies

In response, we prepared a set of strategic recommendations for digitally transforming their operations to come out on top in today's tough economic conditions.

Download the full survey report for details: https://hubs.ly/Q021bYmP0

09/06/2023

Should you be obsessed with *all* your customers?

Not really, according to DELVE President, Anton Lipkanou. Some of them make you a lot of money, some of them make you a little money, and some actually cost you money.

Each type of customer should be addressed differently in a marketing funnel optimized for *profit.*

For more details, read his full article : https://hubs.ly/Q020SgxP0

07/31/2023

DELVE Warsaw's summer party was a blast! It was great getting to know the personal side of people we work with every day.

Delighted to have had Greg Sobiech, Lindsey Craig, Irina Nosal, and Andy Semenihin in town to share in the night of festivities on the bank of the Vistula River.

Good refreshments, killer dance moves, and an outstanding crowd!

Has your company already had a summer get-together? Were everyone’s smiles as big as ours? 🙂

07/28/2023

As a marketing leader, your goal is to drive more RoAS, revenue, and growth. To achieve it, you need to be obsessed with your customers and provide them with more personalization, value, and frictionless interactions.

So how do you become customer obsessed? According to DELVE CEO and Founder Greg Sobiech, it starts with mastering first-party data and taking ownership of the entire customer experience. This means stepping into the Chief Digital Officer role and taking a crawl-walk-run approach to marketing transformation.

In his article, "The Chief Digital Officer, First-Party Data, and Customer Obsession: 3 Keys to Marketing Success," Greg breaks down these key concepts and provides actionable tips for boosting marketing performance. It’s a must-read for digital marketing leaders looking to answer the call for better business results. Check it out here: https://hubs.ly/Q01Zgsz30

07/27/2023

Now that standard Universal Analytics properties have not been processing data for almost a month now, it's high time you master 4.

Wondering where to start? DELVE Web Analyst Karina Kondratieva has prepared a tip sheet with her top 5 recommendations for getting on the best path to making the most of 's cutting-edge features and capabilities.

Download it here: https://hubs.ly/Q01Z6VWZ0

07/26/2023

With more customer interactions going digital-first and digital-only, 66% of marketing leaders say the company website is the most relevant and reliable source of customer .

On the other hand, brands have drifted away from using call centers to engage customers and collect customer data. Our CMO Global Survey reflects that 30% of are using call centers to capture first-party data.

So, where are marketing leaders getting their first-party data?

Click the link to download our CMO Survey to find out!

https://hubs.ly/Q01Y-wvQ0

07/25/2023

Wondering why you can't select some familiar rules-based attribution models for new conversion actions? is going all in on AI-powered data-driven attribution.

In his blog article, DELVE Head of Web Analytics Dmitry Zelenko fills you in on the back story behind this move and offers his recommendations for responding.

Read the article: https://hubs.ly/Q01YNKzd0

07/24/2023

DSP, Amazon Marketing Cloud, Twitch, and Prime Video/Fire TV make for a powerful data, targeting, and inventory combo for selling just about anything and finding your brand's superfans.

And there are some great people behind the technology. Last Thursday night, we had the pleasure of hosting some of them for a happy hour at our Boulder office. Good times! Work/life balance successfully sustained 😀

Address

1881 9th Street
Boulder, CO
80302

Website

http://delvedeeper.com/

Alerts

Be the first to know and let us send you an email when DELVE posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to DELVE:

Shortcuts

Want your business to be the top-listed Business in Boulder?