Hellohappen

Strategies and inspiration for the small biz with big plans // Let's brand your genius, grow your tribe, and attract your dream clients

06/20/2019

Where my awkward people at?? 🙋🏼
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Yeaaaaaa raise the roof! 🙌🏼 Haha jk... just give me a sec to figure out what to do with my hands.
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I used to watch cool people and wish I could mirror their superhuman levels of coolness. They seemed so nonchalant, relaxed, and their body language was so EFFORTLESS.
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Social interaction seemed to take up 20% of their effort at most, while I was over here focusing 2000% on not saying something stupid.
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Until I realized that being awkward was kind of its own SUPERPOWER. It's disarming, relatable, and shows our human-ness. It activates people's empathy, puts them at ease, and gives them permission to OPEN UP.
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Showing your weaknesses and flaws (awkwardness or otherwise) makes you more LIKABLE, because of the Pratfall Effect. It's the way our brains work, it taps into our shared humanity!
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Suddenly I got out of my head and started showing up FOR people, instead of worrying SO much about what they thought. I started caring less about avoiding judgment, and more about CONNECTING.
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So the next time you say the wrong thing, or lose your balance while standing still, or fidget your hands during a conversation... just laugh it off. Ditch the idea that you need to be perfect. Focus on the CONNECTION. Know that I SEE you, and I appreciate + honor your human-ness!
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And if you're a naturally cool kid, I like that about you too. Keep being YOU, friend ✌🏼
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Either way, high-five! (even if we'll probably both miss!)
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Anyone else feel a little AWKWARD sometimes? 👇🏼 (and Happy Thursday fam!! 🧡)

(Let's hang on IG! www.instagram.com/ashleychymiy)

11/27/2018

Please don’t hold yourself back because you don’t think you have the best logo or even the best visual brand.

You’ve heard it before, but your brand is NOT a logo. It’s not even a visual style! Those are important, but they’re symbols for something happening at a much deeper level...

When people think about you, what comes to mind? Maybe your logo and colors 🎨🖌

But hopefully also your ideas, your spirit, your vision, what it feels like to be around you, what you inspire people to believe in, and what you stand for in their minds.

“On ne voit bien qu'avec le coeur; L’essentiel est invisible pour les yeux.”

"It is only with the heart that one can see rightly; What's essential is invisible to the eye." - The Little Prince 🌹👑, Antoine Saint-Exupery

So look beneath the surface! To the way you impact people, and the emotions you evoke. To what you have to say to them. That’s where the real magic is. 🔮

What do you want people to remember most about you? Your message? Your customer experience? 👇🏼
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09/27/2018

Have ya heard?? ✨ The Brand Cure podcast is now live on iTunes and Google Play! 🎧 In the very first episode, I dive into what a brand is - hint: it's not something you can see!

iTunes: https://itunes.apple.com/us/podcast/the-brand-cure

Google Play: https://play.google.com/music/listen?u=0 #/ps/I7iqrykb5z67z2pejeuczy7jsoa

08/28/2018

Great brands don't just materialize one day - they take shape and evolve over time ✨There's no one right place to start, except for right where you are.

How have your brand and your message evolved over time? Are you in the midst of reinventing yourself or your brand, or moving in a new direction?

08/08/2018

Are you creating moments of delight for your tribe and community?

When you think about your favorite brands, you probably have unique and memorable memories with them...💭

Like the sense of wonder you felt watching your favorite Disney movie as a kid, or the luxurious feeling of unboxing your fancy new iPhone, or how good it felt to buy a pair of TOMS shoes and know that you were helping a person in need.

Or even how exciting it was when one of your favorite online gurus mentioned that obscure Netflix show you're obsessed with! (She loves The OA too?? I knew I liked her.) 😍

Those moments are intangible, but they contain magic✨✨✨, and they stick in our brains, and shape our perception without us realizing it! Our brains are wired to give extra "space" to unique experiences. 🦄

If you're cultivating a brand, think about moments you can create in the life of your customer and audience that they will remember! 🙌🏼

06/28/2018

Oh my goodness! 😊 I just learned that I was nominated for Rising Tide's 20 On the Rise, which gives me so much joy I can't express it. I feel so honored to be considered alongside amazing women who are making waves doing what they love around the world.

To the sweet gal who tossed my name in, I owe you the biggest hug! 🧡 Thank you 😍😊I'm honored to be able to pay it forward and submit my nomination today too.

06/27/2018

Your brand is a feeling, an emotional experience - just like a song!
Inspiration is everywhere. What things out in the world remind you of the spirit and feeling of your brand? It could be a song, a movie, a photograph, or even a smile from a stranger.

06/25/2018

If your brand were a party, what would it be like? What would guests see, hear, and feel when they walked through the door? What would they say the next day?

Not quite sure? Just like a party, your brand is an experience! 🎉Let's plan it together. Schedule a free brand clarity session with me this week and let's dive in together! 👉🏼www.hellohappen.com/scheduling

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