The 516 Collaborative

The 516 Collaborative Marketing & business analytics services for B2B service providers

08/07/2025

Spending more time fighting with AI than it's actually saving you?

You're not alone. Every business owner I talk to is either overwhelmed by AI or frustrated with inconsistent results.

That's exactly why I'm running these three workshops at eMYRge:

🔸 August 12: What can AI actually do for your business? (For the overwhelmed or burned by bad results)
🔸 August 19: Make AI consistently useful (For the frustrated by hit-or-miss outcomes)
🔸 August 27 & Sept 3: Complete social media strategy using AI (For those staring at blank content screens)

Small groups. Real problems. Practical solutions.

I'm not trying to make you an AI expert - just help you figure out what actually saves time versus what wastes it.

Details: the516collaborative.com/workshops

Questions? Drop them below or message me directly.



The leaf has finally landed. 🍃
Two and a half years ago, during my separation, I told my therapist I felt like a leaf dr...
06/26/2025

The leaf has finally landed. 🍃

Two and a half years ago, during my separation, I told my therapist I felt like a leaf dropped from a tall tree - wafting down but not yet touching ground.

Last week someone asked “How are you?” and I realized... I’m not holding my breath anymore.

For so long I was doing all the things - running my business, managing life - but living with too many tabs open in my mind. Sleeping with clenched fists. Present but not fully present.

Until you wake up one day and realize: You have more joy. You’re sleeping through the night. Your boundaries actually hold. You’ve landed.

This is what healing looks like - not a straight line, but a gentle descent until you find solid ground again.

For anyone still wafting: You will land. Trust the process. 💛

✨ TWO YEARS OF CARSON! ✨They say time flies when you’re having fun, and these two years with this handsome rescue have c...
04/23/2025

✨ TWO YEARS OF CARSON! ✨

They say time flies when you’re having fun, and these two years with this handsome rescue have certainly proven that true! 🐾

What started as a trip to the shelter for an “older, calmer dog” turned into bringing home this 5-month-old energetic pup who’s changed everything for the better. As one neighbor put it: “You rescued each other.”

Carson’s daily walks have:
- Created a consistent exercise routine
- Introduced me to amazing neighbors-turned-friends
- Provided daily doses of joy during challenging times
- Reminded me that sometimes the best things in life are unplanned

Here’s to many more years of unconditional love, neighborhood adventures, and the joy of coming home to someone who’s ALWAYS excited to see me! 💕

06/17/2024

🌟 Exciting news, friends! 🌟

As I near graduation from The CaPP Institute’s Certified Personal and Executive Coach (CPEC) Program, I'm thrilled to offer free 30-minute coaching sessions!

This is a golden opportunity to experience professional coaching focused on goal setting, happiness habits, and much more.

These sessions are available until July 14th, so don’t miss out!

Book now and let’s work together to create positive changes in your life! (https://calendar.app.google/T6A6imLsqxmALeRP8)

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A fun conversation as we prepare to close out 2023 and prepare for 2024.
10/26/2023

A fun conversation as we prepare to close out 2023 and prepare for 2024.

“Show me the receipts.”

Did you know 39% of customers will drop their favorite brands if they feel the company no longer aligns with their values?

Don’t be one of those brands. Find out how your company can meet customer demands in 2024 in this episode of Smart Route with entrepreneur Kiva Slade of The 516 Collaborative

🎧 Listen or watch on Apple Podcasts, Spotify, YouTube:
https://www.calltrackingmetrics.com/blog/resources/podcast/show-me-the-receipts

Attention all Google Analytics users! Mark your calendars for July 1, 2023 - the deadline for Google to stop sending you...
02/03/2023

Attention all Google Analytics users!

Mark your calendars for July 1, 2023 - the deadline for Google to stop sending your data to your Universal Analytics account. 😳

I get it; there is misinformation out there.

You think you can wait to set up GA4. 🤦🏽‍♀️

The longer you wait, you shortchange yourself and miss out on the inherent benefits of GA4.

The setup is more involved. Trust me; you want this done right.

Time is ticking ⏳

01/31/2023

Unrealistic timelines and unmanaged expectations can hurt your business and your team.

It's important to understand that time is your friend and to allocate it wisely to ensure success.

Listen to my latest podcast episode to learn about managing expectations and why it's crucial for the success of your business and team.

Don't set yourself up for disappointment and frustration. Embrace time as your ally and take control of your expectations.

Link to listen: https://links.the516collaborative.com/ep64_expectations

Are you tired of guessing what's working and what's not in your marketing strategy? 🤷🏽‍♀️Are you ready to unlock the pow...
01/25/2023

Are you tired of guessing what's working and what's not in your marketing strategy? 🤷🏽‍♀️

Are you ready to unlock the power of data-driven decision-making and take your business to the next level? 🗝️

Our Google Analytics 4 VIP Day Setup is your solution. 🙌🏽

With our detailed setup, you'll be able to measure your marketing efforts and get a clear picture of what's driving results for your business.

But wait, there's more. 🥁

Our VIP Day Setup also includes a personalized coaching session to help you understand and interpret the data.

Note: This VIP Day is best suited for solopreneurs. Larger businesses would benefit from a complete business intelligence measurement setup.

Don't delay; book your call today. 🗓️

https://the516collaborative.co/book-consult-call-ga4-vip-install

01/24/2023

Can AI be used for evil?

Of course, it can.

In last week's podcast, we dove into the practical uses of ChatGPT for service-based businesses.

The reality is, yes, we can use AI in ways that are not productive but harmful.

AI bans are coming to some platforms and software is being developed to gauge whether a human or chatbot has written text.

In the end, AI isn't going anywhere.

Let's do our part to use technology responsibly.

Link to listen -> https://links.the516collaborative.com/chatgpt_ai

01/22/2023

Chat GPT is the perfect tool for service-based businesses to streamline their work and increase productivity.

With the help of chat GPTs, businesses can make better use of their time and resources - leaving them to focus on the things that really matter.

Today, I share a tale of two customer experiences. How are you starting and finishing when it comes to customer experien...
08/25/2022

Today, I share a tale of two customer experiences.

How are you starting and finishing when it comes to customer experience?

When was the last time you audited your process?

What are your best/worst customer experiences? 🤔

Link to listen in comments.

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