04/23/2020
WHAT TO DO WHEN SUDDENLY THERE IS NOTHING TO DO.
I'm assuming, many of you are feeling the effects of the Corona Virus. This came out of nowhere and BOOM suddenly we are closing hotels, letting go of staff, closing restaurants, letting go of trusted team members- "Bleak" could easily be the summation of the situation we are all in. What to do?
There is a lot to do. First and foremost: we will be back. Yes, this is unprecedented. But so was the 1918 flu, 911, the depression, and other unprecedented challenges the the United States, and hospitality, has faced. I remember 911: planes were grounded, staff stranded: it seemed hopeless. I'm sensing the same kinds of emotions today; for good reason. So "what to do"?
First and foremost, and I'll say it again. WE WILL BE BACK. The hospitality industry will come back slowly but back it will come. in the near future, yes I know I'm hoping, the world will begin to make sense again and all of us will be called to start the wheels rolling. Will you be ready?
Consider a "coming back on line" plan. What would that look like? What can you do in the next 4 weeks to better your property and have it ready? A chance to turn lemons into lemonade. Consider it.