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Sandler Training Boston GNA Boston Sales Training with Greg Nanigian and Associates (GNA), Sandler Training: Sales Training, Management Training, Sales Coaching, Sales Team Assessment

Over the past 29 years, we've helped thousands of sales professionals and organizations optimize their selling strategies, increase profits and create lasting relationships with their customers. Innovative and effective training can put a sales professional a step ahead of the competition, and provide the path to attaining professional success. GNA is committed to offering you the best sales training at our locations in Braintree, Woburn, Boston and Beverly.

"Did you know the average Sales VP's tenure is just 2 years? Sales leaders face unique challenges, but failure isn’t ine...
10/14/2026

"Did you know the average Sales VP's tenure is just 2 years? Sales leaders face unique challenges, but failure isn’t inevitable.

Get your complimentary copy of ""Why Sales Leaders Fail"" and learn the mistakes to avoid in leadership.

👉 Download now: Download now: https://info.sandler.com/marketing-sitelet-whitepaper-why-salesleaders-fail/?nbcrefid=f44667990

"

Did you know that the average tenure of a Sales VP is between two to two and a half years? They barely have time to unpack their bags and get settled before they look for another position. In the meantime, the company does not just lose a Sales VP, they lose their best salesperson as well.

"Your channel partners are an extension of your sales team.So they need more than product knowledge. They need a sales p...
10/13/2026

"Your channel partners are an extension of your sales team.

So they need more than product knowledge. They need a sales process they can actually use.

See how Sandler’s Channel Sales Series helps partners build a more consistent, repeatable approach to selling."

Download the free brochure: https://info.sandler.com/marketing-product-brochure-channel-sales-series

Sandler Channel Sales Series

"Is your CRM helping your team sell, or simply keeping records?The most effective sales organizations aren't using AI to...
10/12/2026

"Is your CRM helping your team sell, or simply keeping records?

The most effective sales organizations aren't using AI to replace salespeople. They're using it to make better decisions, coach more effectively, and uncover opportunities faster.

That's the difference between a CRM that's used for compliance and one that creates competitive advantage.

Read David Mattson's latest article to see how AI is changing the role of CRM in modern sales."

đź“– Read the article: Read more: https://sandler.com/blog/ai-powered-crm/?nbcrefid=f44667990

AI-powered CRMs like Salesforce and HubSpot move past data storage: voice intelligence, automation, and sharper targeting that lift deal size and forecasts.

10/08/2026

"What does elite sales leadership look like in an AI-driven sales environment?

The latest issue of the Sandler Advisor explores eight principles that distinguish elite sales leaders, including proactive coaching, individualized development, intentional culture-building, adaptability, and unlocking the potential of every seller.

The common thread? Great leaders don’t just react to performance—they actively shape it.



Read the latest Sandler Advisor to explore the eight principles: https://sandler.uberflip.com/i/1546180-sandler-advisor-vol26-issue-3/0?/?nbcrefid=f44667990

10/06/2026

Did you know there’s a connection between Wonder Woman, the polygraph, and the DISC model?

Psychologist William Moulton Marston’s work played a role in all three!

Today, DISC is much more than an interesting piece of history. We use it to help our sales clients better understand the people they’re communicating with.

By recognizing different behavioral and communication styles, salespeople can adjust their approach, connect more effectively with clients, strengthen relationships, and work toward better sales results. 🎯

Want to learn how we can help your sales team?

đź“… Schedule a complimentary consultation:
👉https://calendly.com/book-a-zoom-call-with-a-trainer/15-minute-zoom-call-with-greg-nanigian-on-teams?back=1&month=2026-10

"What are you missing when you accept the first answer?A buyer may say, “We are happy with what we have” or “We just nee...
10/06/2026

"What are you missing when you accept the first answer?

A buyer may say, “We are happy with what we have” or “We just need better leads.” That answer may only scratch the surface.

The right question can uncover what is really behind it.

100 Great Sandler Questions gives you practical questions to help you dig deeper.



Download your free copy: https://sandler.com/whitepapers/100-great-sandler-questions/?nbcrefid=f44667990

Sandler discusses 100 questions across 20 categories for all sales professionals who want to ask the right questions at the right time.

"A top salesperson gets results personally. A sales leader has to get results through the team.That requires more than k...
10/05/2026

"A top salesperson gets results personally. A sales leader has to get results through the team.

That requires more than knowing how to sell.

The Sales Leaders Growth Series helps leaders strengthen the coaching, reinforcement, and accountability skills needed to lead salespeople."



Learn more: Learn more: https://sandler.com/solutions/sales-leaders-growth-series/?nbcrefid=f44667990

We empower managers and executives to transform their skillsets to a results-driven leadership

"A full pipeline doesn’t always mean a healthy pipeline.If opportunities are moving forward without clear qualification,...
10/05/2026

"A full pipeline doesn’t always mean a healthy pipeline.

If opportunities are moving forward without clear qualification, pipeline volume can create false confidence.

In this clip from our recent webinar, we break down why qualification matters more than volume when it comes to building a pipeline you can trust.

Watch the clip and ask yourself: How does your team define a qualified opportunity?

Watch the replay

Is your sales pipeline healthy enough to deliver the results you're...

"Trust is built in every interaction, and lost in the small ones, too.For customer-facing professionals, strong relation...
09/29/2026

"Trust is built in every interaction, and lost in the small ones, too.

For customer-facing professionals, strong relationships aren't built on one great meeting. They're built through consistency, communication, and following through over time.

Sandler's Customer Success Series helps professionals strengthen the skills and behaviors that lead to stronger client relationships and better customer experiences.

Learn more: Learn More: https://sandler.com/blog/age-of-disruption/?nbcrefid=f44667990

"

In a world of constant disruption and rapid AI advancements, sales professionals face a new reality: adapt or fall behind. This thought-provoking piece explores how embracing generative AI, cultivating an abundance mindset, and developing agility and ambition can unlock a competitive edge in today.....

09/29/2026

Are you communicating with people the way they want to be communicated with?

Understanding DISC can help you recognize different communication styles and adjust your approach:

🔴 D – Dominance
🟡 I – Influence
🟢 S – Steadiness
🔵 C – Conscientiousness

As a salesperson, identifying someone’s DISC style can help you understand how they prefer to communicate, make decisions, and interact with others.

The key is learning how to flex and modify your communication style depending on who you’re talking to.

Do that effectively, and you can build stronger rapport with prospects and clients—and communicate better with your own team.

▶️ Watch this quick lesson to learn how DISC can make you a more effective communicator.

🤝 Want to put DISC into practice with your sales team? Book a free consultation and let’s talk about how better communication can lead to better sales conversations: https://calendly.com/book-a-zoom-call-with-a-trainer/15-minute-zoom-call-with-greg?month=2026-09

Address

400 Washington Street
Braintree, MA
02184

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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