Sandler Training Boston GNA

08/29/2026

"This week's Sandler Rule: If You Cannot Lose, You Cannot Win.

Every opportunity is not the right opportunity.

The strongest sales professionals do not chase every deal. They stay curious, qualify carefully, and are prepared to walk away when the fit is not right.

Watch the full video to learn why this mindset leads to better sales conversations."
Watch:https://www.youtube.com/watch?v=YWzSbGKpUmw

Get the unique Sandler Rules book at https://learn.sandler.com/lmt/...

08/29/2026

🎣 You feel a fish nibble on the line. Your first instinct?

REEL IT IN!

But with bonefishing, that can be exactly the wrong thing to do. You actually need to give the fish some line and let it move before you try to bring it in.

There’s a sales lesson in there.

The Sandler Strip Lining technique uses a similar idea: instead of immediately pushing a prospect toward the outcome you want, sometimes you give them a little room.

Watch Greg explain how a Florida fishing technique became a powerful sales technique.

Not getting the sales results you want? Let’s talk about what might be getting in the way. Book a Zoom with one of our trainers here: 👇
https://sandler365-my.sharepoint.com/:b:/g/personal/marlyn_jean_sandler_com/IQDm2bxuTrZHQY8xvo93csTIAXrSCKmoxzTeooDTgQEmkW0?e=YG73RY

08/18/2026

"sales script can help you prepare.

It shouldn't do the talking for you.

Buyers connect with salespeople who listen, adapt, and respond not those who sound like they're reading from a page.

Discover why authentic selling creates stronger relationships and better sales outcomes in David Mattson's latest article.

📖 Read the article: https://sandler.com/blog/limitations-traditional-sales-scripts/?nbcrefid=f44667990 "

Discover the limitations of traditional sales scripts and learn how understanding human behavior can enhance your sales approach. Explore the importance of empathy, active listening, and authentic selling techniques to build genuine connections and overcome negative stereotypes in sales.

08/18/2026

Want to try Negative Reverse Selling without risking a sale? 😅

Practice it when NOTHING is on the line.

At a restaurant. With a friend. During everyday conversations.

Try the language. Have some fun with it. Pay attention to what happens when you stop pushing and give the other person some room.

Those little interactions are your practice reps.

Because when a real opportunity is on the line, you don’t want to be thinking, “Okay… what was I supposed to say here?” 😂

Practice it small. Make it natural. Then bring it into the big conversations.



Love sales, but not loving your results? Book a Zoom with one of our trainers and let’s change that. 👇 https://sandler365-my.sharepoint.com/:b:/g/personal/marlyn_jean_sandler_com/IQDm2bxuTrZHQY8xvo93csTIAXrSCKmoxzTeooDTgQEmkW0?e=PXCpog

08/11/2026

What happens when a prospect says:

“Your price is too high.”

Most salespeople start defending the price.

Instead, try something they’re not expecting:

“That’s right.”

Negative reversing is about going with the prospect instead of immediately pushing back. When they expect resistance and receive agreement instead, it can change the entire direction of the conversation.

Don’t fight every objection. Sometimes agreeing with the customer is exactly what gets them talking.

Turn “the price is too high” into agreement.

08/10/2026

"Motivation can spark action.

Consistent habits create results.

The ACHIEVE Framework is designed to help professionals build a repeatable process for growth through accountability, purposeful action, and continuous improvement.

Download the free guide and discover how lasting achievement is built.

Get your copy: https://sandler.com/whitepapers/achieve-framework/?nbcrefid=f44667990

Unlock consistent success with the Sandler philosophy by aligning Attitude, Behavior, and Technique. The ACHIEVE Framework turns high-performing sales techniques into actionable steps for anyone. Align your identity with your goals, set commitments, and create supportive environments for steady prog...

08/03/2026

Are you speaking your client's language?

Some buyers want details. Others want speed. Some want relationships before they make a decision.

In this short video, you'll learn how to recognize the different "sales birds" and adjust your communication style to better connect with every customer.

The right approach can make all the difference.

COMMENT "BIRD" for a complementary upcoming workshop

07/20/2026

"💡Hitting quotas isn't just about effort. It’s also about overcoming the deficiencies in modern selling systems and sales management.

""Why Salespeople Fail…and What You Can Do About It"" a no-nonsense guide to staying in control of the sales process and visibly improving performance.

Download the white paper today: https://info.sandler.com/marketing-sitelet-whitepaper-why-salespeople-fail?nbcrefid=f44667990 🔗

"

Why Salespeople Fail

07/13/2026

"Great sales teams don't rely on luck—they rely on repeatable systems.

If you want to improve performance across your entire team, focus on three things:
• A standardized sales process
• Clear, measurable behaviors
• KPIs that drive accountability

Discover how these simple steps can help you build a more scalable sales organization.

👉 Read the full blog:

Here’s a big question for sales leaders: How do you transfer the level of success that one team in your organization is delivering...so that everyone else on the sales side can find a way to deliver at the same level?

07/10/2026

"Coaching isn’t about showing your team how it’s done—it’s about asking the right questions. 💡

The ""Top 50 Sandler Coaching Questions"" from Bill Bartlett, author of ""The Sales Coach’s Handbook,"" gives you practical, purpose-driven questions to help your salespeople set and reach meaningful goals. 🎯

Perfect for one-on-one sessions, these questions create a safe, focused space where your team can reflect, grow, and level up their performance.

📚 Ready to make your coaching sessions more impactful? Download the white paper today :
https://info.sandler.com/the-top-50-sandler-coaching-questions-to-ask-salespeople?nbcrefid=f44667990

"

The Top 50 Sandler Coaching Questions to Ask Salespeople