Branch City Rural Fire & Rescue

Branch City Rural Fire & Rescue We are a Volunteer Fire Rescue Department serving approx 60 sq. miles and 1000 citizens. We have 2 pumpers,1 pumper/tanker,1 tanker, and 2 brush rigs. ISO class 6

We cover a K-12 school with approx 500 students and faculty, and 25 miles of state hwy.

06/18/2026

Volunteer vs. Career: The Real Reason We’re Losing Firefighters

A recent article came out about the declining numbers in the American volunteer fire service.

Even my hometown news agency shared it. This isn’t a new conversation. Many of us have been talking about it for years because it’s become a real problem, especially in rural communities.

In areas like where I grew up, some departments have dwindled to fewer than ten active members. It’s hard to keep any organization moving forward when you don’t have the people.

Now here’s where I’m probably going to p**s some people off.

I’ve heard a million explanations about why staffing is declining in both volunteer and career fire departments. Some of them are valid. But after 17 years in the fire service, here’s what I’ve come to believe.

I started the fire academy at 17 years old and became a volunteer firefighter at 18. I was certified as a firefighter EMT in Texas and immediately began testing for career departments.

Every interview seemed to end the same way:
“You need experience to get hired.”

My question was simple:
How do you get experience if nobody will hire you?

The answer for me, and for many others, was volunteering.

I joined a rural volunteer department in my hometown. We had a career city department and over a dozen volunteer county departments. Through mutual aid agreements, the city would often respond to structure fires in the county.

It didn’t take long to notice something.
Some career firefighters looked down on volunteers. They would arrive on scene, outside of their district, and immediately try to take over.
Even some of the younger career guys I had gone through the academy with acted like getting a paycheck somehow made them superior.

As volunteers, we took that personally.
We worked hard. We trained hard. We took pride in getting to a fire, putting it out, and canceling the city units before they arrived.

At 18 years old, I witnessed more than one heated exchange between chiefs over jurisdiction, authority, and respect.

Fast forward 17 years.
I’ve worked for multiple departments. I’ve held the ranks from rookie firefighter to ride up Battalion Chief. I’ve traveled the country teaching and training alongside some of the best firefighters I’ve ever met.

And I’ve come to one major conclusion:
The problem isn’t volunteer firefighters.
The problem isn’t career firefighters.
The problem is the extremes.

On one side, you have career firefighters who think a paycheck automatically makes them better than everyone else.
On the other side, you have volunteer firefighters who abuse authority, refuse training, and operate under a “been there, done that” mentality despite not having done much at all.

The real fire service lives somewhere in the middle.

Most volunteers joining today are either young firefighters trying to build experience for a future career or older members looking to serve their communities and be part of something meaningful.

What drives them away?
Low standards.
Endless PowerPoints.
Petty politics.
Good-old-boy systems.
Money games.
Title chasing.

I’ve seen volunteer departments completely consumed by people who care more about rank than performance.
More about control than service.
When new members walk into that environment, they leave. Once that reputation spreads through a small town, recruitment dries up.

Now let’s talk about the career side.
The Third Alarm Cowboys platform is made up entirely of career firefighters from the Houston area. I’m actually one of the junior guys in our cadre. Some of our instructors have over 35 years on the job.

Here’s the reality: We eat our own.

Spend five minutes reading the comments section on any firefighter social media page and you’ll understand exactly what I mean.

No matter who you are…

No matter how many years you’ve been on.

No matter how many fires you’ve fought.

Somebody is ready to tell you you’re wrong.

The same arrogance I witnessed as an 18 year old volunteer is still alive today.
The only difference is now it’s aimed at everybody.
Some firefighters act like because they get paid to do the job, nobody else can teach them anything.

Hell, there are career firefighters who can’t even agree that this job is dangerous.

Then we wonder why recruiting is struggling.

Why would strong, self-driven people want to join an organization where that’s the attitude waiting for them?

So how do we fix it?

First, we recognize who we actually want in this profession.

When I travel around the country teaching conferences, sometimes the room is 50/50 volunteer and career. Sometimes it’s 75% volunteer.

You know what I consistently find?
The people showing up are the people who care.

The volunteers I meet are balancing jobs, families, budgets, and everyday life while still trying to serve their communities.
The career firefighters I respect are the ones who simply fell in love with the job so much they wanted to do it full-time.

Not for the clout.
Not for the title.
Not for social media.

Just because they wanted to be better firefighters.

That’s my story.
That’s the story of many of my friends.
That’s where the real middle ground exists.
The firefighters who truly give a damn.

Some get paid.
Some don’t.
The majority of this profession probably 80% lives in that middle ground.

The problem is we’ve allowed the loudest 20% to define all of us.

The fix is simple.

Call out the extremes.

If you’re in a career department and someone constantly looks down on others, call them out.
If you’re in a volunteer department and people refuse training, avoid accountability, and only show up for free food and a T-shirt, call them out.

Those are the people driving good recruits away.
Those are the people poisoning the culture.
The current recruitment numbers prove it.

The future of the fire service doesn’t belong to career firefighters.

It doesn’t belong to volunteer firefighters.

It belongs to firefighters who still give a damn.

Thirdalarmcowboys.com

06/09/2026

⚠️ HEAT ADVISORY IN EFFECT UNTIL 7:00 PM TODAY ⚠️

The National Weather Service has issued a Heat Advisory for our area with heat index values reaching up to 105°F.

Hot temperatures and high humidity can quickly lead to heat-related illnesses, especially for those working outdoors, participating in recreational activities, or anyone not accustomed to the heat.

Please take the following precautions:
✅ Drink plenty of water throughout the day.
✅ Wear lightweight, loose-fitting clothing.
✅ Limit strenuous outdoor activities to the early morning or evening hours.
✅ Take frequent breaks in shaded or air-conditioned areas.
✅ Check on elderly family members, neighbors, and those without adequate cooling.
✅ Never leave children or pets unattended in vehicles.

Know the warning signs of heat exhaustion and heat stroke. If someone becomes confused, loses consciousness, or stops sweating in extreme heat, call 911 immediately.

Stay cool, stay hydrated, and stay safe!

— Branch Volunteer Fire & Rescue

06/07/2026

🚨 TORNADO WARNING FOR OUR AREA 🚨

The National Weather Service has issued a Tornado Warning for portions of southwestern Franklin County, including Branch, Charleston, Ozark, Cecil, Toney, Vesta, Watalula, Cravens, and surrounding areas, until 10:00 PM.
A severe thunderstorm capable of producing a tornado was located north of Charleston and is moving north at approximately 25 mph.

⚠️ TAKE COVER NOW ⚠️

• Move to a basement or an interior room on the lowest floor of a sturdy building.

• Stay away from windows and exterior walls.

• Mobile homes are not safe during tornadoes—seek sturdy shelter immediately.

• If you are outside or in a vehicle, move to the nearest substantial shelter.

• Monitor weather alerts and local emergency information.

Flying debris can be deadly. Damage to homes, vehicles, and trees is possible.

Branch Volunteer Fire & Rescue is monitoring conditions and stands ready to respond as needed.
Please stay weather aware and have multiple ways to receive warnings throughout the night.

📞 Call 911 for emergencies.

06/06/2026

💙 Men's Mental Health Month 💙

June is Men's Mental Health Month, a time to recognize the importance of mental wellness and remind everyone that asking for help is a sign of strength, not weakness.

Firefighters, first responders, veterans, fathers, husbands, sons, and friends often carry burdens that others never see. Stress, anxiety, depression, and trauma can affect anyone, regardless of their background or profession.

At Branch Volunteer Fire & Rescue, we encourage our members and our community to look out for one another. Check in on your friends. Reach out to someone you haven't talked to in a while. Listen without judgment. A simple conversation can make a difference.

You don't have to fight every battle alone.
Strong men ask for help. Strong communities support each other.

If you're struggling, talk to a trusted friend, family member, fellow firefighter, pastor, healthcare provider, or mental health professional.

This Memorial Day, we honor the brave men and women who gave everything for our freedom.Branch City Rural Fire & Rescue ...
05/24/2026

This Memorial Day, we honor the brave men and women who gave everything for our freedom.
Branch City Rural Fire & Rescue remembers the fallen, supports the living, and proudly serves our community. 🇺🇸🚒

05/09/2026

⚠️ SEVERE THUNDERSTORM WARNING ⚠️
The National Weather Service has issued a Severe Thunderstorm Warning for portions of Sebastian, Crawford, and Franklin counties until 10:00 PM.

At 9:24 PM, a severe storm was located near Lavaca moving southeast at 40 mph.

🚨 HAZARDS:
• Ping pong ball size hail
• Winds up to 60 MPH
• Dangerous lightning

📍 Areas impacted include: Fort Smith, Greenwood, Barling, Lavaca, Branch, Alma, Charleston, Mulberry, Fort Chaffee, Jenny Lind, Kibler, and surrounding communities.

⚠️ IMPACTS: Large hail can damage vehicles, roofs, siding, and windows. Strong winds may bring down trees and power lines.

🛑 TAKE ACTION NOW: • Move indoors immediately
• Stay away from windows
• Shelter in an interior room on the lowest floor
• Bring pets inside
• If traveling on I-40 or I-49, be prepared for rapidly changing conditions

04/28/2026

🚨 SEVERE THUNDERSTORM WARNING 🚨

The National Weather Service in Tulsa has issued a Severe Thunderstorm Warning until 6:00 PM CDT for:
• Northeastern Le Flore County (OK)
• Central Sebastian County (AR)
• Southwestern Franklin County (AR)

⛈️ Current Storm Info:
At 5:14 PM, a severe storm was located near Pocola, moving east at 35 mph.

⚠️ Hazards:
• 60 mph wind gusts
• Half-dollar size hail

💥 Impacts:
• Damage to roofs, siding, and trees likely
• Hail may damage vehicles

📍 Areas in the path include:
Fort Smith, Greenwood, Pocola, Hackett, Huntington, Bonanza, Branch, Midland, Cameron, Fort Chaffee, Jenny Lind, and surrounding communities.

🛑 TAKE ACTION NOW:
Move to an interior room on the lowest floor of a sturdy building. Stay away from windows.

🌪️ A Tornado Watch remains in effect until 7:00 PM CDT for the area.

Address

22 N. Jones Street
Branch, AR
72928

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