Tungsten Branding

09/10/2026

Tungsten named a Top Five Product Naming Agency by Gitnux.org.
https://gitnux.org/service/product-naming/

Landor is the go-to naming partner when global teams need governance-grade, portfolio-wide naming rationales that hold up over ongoing taxonomy decisions.

06/04/2026

It's a big day at Tungsten Branding with the new revised website, one that reflects the brave new world of AI and it's many impacts on the naming industry. We've added "Name Review" as a service for those clients with too many names, vs too few. In addition, we're serving more in the role of naming consultants vs. volume name generators.

AI creates the noise. We create the clarity.

It's the Tungsten way.


www.TungstenBranding.com

12/15/2025

We're writing about shifts in and due to the advent of for Forbes Agency Council #

This inconvenient truth is exposing a deeper problem that few in the SEO industry are prepared to confront.

09/29/2024

"The difference between company naming and company branding is the difference between sharing a simple hello vs. sharing a great conversation." Check out this article to learn more. Link in description!

01/22/2024

Loving what AO Smith has done with the Tungsten branded Adapt water heater rollout. Here's to another beautiful brandchild!

09/29/2023

Is your marketing/advertising being received the way you meant it? Check with your front line staff. We call it "Bottom Up Branding" a way to pressure test your messaging and bring clarity to your brand.

Here's how to align your brand messaging for clarity, consistency and authenticity.

07/25/2023

Elon is at it again. And he just might be crazy like a fox.

It’s Bye Bye Birdie to the Famous Name

04/24/2023

An update to our journey on the path to .
Couldn't do it without this crew...

Hello again! Remind us who you are and what business you started.Hello, my name is Phil Davis, a lifelong “namer” (yes, there is such a job) and founder of Tungsten Branding, a company naming and branding agency, based in western North Carolina. My firm creates “identities” for business...

11/10/2022

Introducing Skyla Credit Union! Our most recent naming and branding project spotlights the merger of the former Charlotte Metro Credit Union and Premier Federal Credit Union.

The name represents a lighter, brighter and friendlier way to bank. The new tag line says it all...

"Believe in Better"

The new name streamlines the corporate identity while providing a brand lexicon that conveys the concepts of rising, ascending, elevating and achieving.

This was a great project for a great group of people with an upbeat outlook.

10/24/2022

Announcing our latest med/pharma and project. This coined construction, or "empty vessel" naming strategy takes its cues from "vantage" and "diligent/intelligent." As the new company moniker, Vanigent provides a timeless brand platform designed to serve this client for years to come.