Tungsten Branding

12/15/2025

We're writing about shifts in and due to the advent of for Forbes Agency Council #

This inconvenient truth is exposing a deeper problem that few in the SEO industry are prepared to confront.

09/29/2024

"The difference between company naming and company branding is the difference between sharing a simple hello vs. sharing a great conversation." Check out this article to learn more. Link in description!

01/22/2024

Loving what AO Smith has done with the Tungsten branded Adapt water heater rollout. Here's to another beautiful brandchild!

09/29/2023

Is your marketing/advertising being received the way you meant it? Check with your front line staff. We call it "Bottom Up Branding" a way to pressure test your messaging and bring clarity to your brand.

Here's how to align your brand messaging for clarity, consistency and authenticity.

07/25/2023

Elon is at it again. And he just might be crazy like a fox.

It’s Bye Bye Birdie to the Famous Name

04/24/2023

An update to our journey on the path to .
Couldn't do it without this crew...

Hello again! Remind us who you are and what business you started.Hello, my name is Phil Davis, a lifelong “namer” (yes, there is such a job) and founder of Tungsten Branding, a company naming and branding agency, based in western North Carolina. My firm creates “identities” for business...

11/10/2022

Introducing Skyla Credit Union! Our most recent naming and branding project spotlights the merger of the former Charlotte Metro Credit Union and Premier Federal Credit Union.

The name represents a lighter, brighter and friendlier way to bank. The new tag line says it all...

"Believe in Better"

The new name streamlines the corporate identity while providing a brand lexicon that conveys the concepts of rising, ascending, elevating and achieving.

This was a great project for a great group of people with an upbeat outlook.

10/24/2022

Announcing our latest med/pharma and project. This coined construction, or "empty vessel" naming strategy takes its cues from "vantage" and "diligent/intelligent." As the new company moniker, Vanigent provides a timeless brand platform designed to serve this client for years to come.

09/29/2022

Ken you say Kenvue? Tungsten founder Phil Davis shares some insights into the new J&J consumer division.

The new name—signifying knowledge and sight—is a milestone in J&J’s plan to separate its consumer-health business from its prescription-drug and medical-devices units next year.

09/20/2022

Shout out to VidaVibe Volleyball for a great ex*****on on their rebrand! The company evolved from a popular, but not unique name, to something truly their own - a name with a touch of the chispa de la vida! If you love living the active outdoor life, it's time to discover your own VidaVibe!

05/27/2022

Special thanks to the Journey Map podcast, by for sitting down with us to tap into that original Tungsten spark, Phil Davis.💡⚡️✨