Creating a profitable pricing strategy is our core competency. Pricing is messy! All business functions have their own ideas as to what constitutes the right price, many times fueled more by emotional feelings and their priorities. A pricing person needs to be able to navigate through this maze of business functions. This is where I come in. Because I have worked across all business functions, I a
m able to speak to all concerns. I speak their language. Instead of a maze of business functions, I am able to bring clarity to pricing and implement a profitable strategy. With over 25 years of experience in Sales, Finance, Marketing and Product, I am able to do this. I am able to build strong cross functional teams by bring all parties to the table and giving them a voice. I am able to take input from all sources and craft it into a strategy that all can get behind. When talking about pricing, there are 3 generally accepted strategies; Cost Plus, Market Based and Value Based Pricing. Each one has their strengths and weaknesses. I do not employ any! Instead I take traits of each and craft a strategy unique to your business and your industry. This is the basis for The Pricing Pyramid.
