GenAlpha

10/31/2025

Many manufacturers want to sell their products online, but they hesitate to make pricing and product details public.

That’s where customer portals come in. They give your customers a secure place to view personalized information, check pricing, and order products without making anything accessible to the general public.

It’s a great first step toward eCommerce that protects your business while making it easier for customers to buy from you.

Learn more about how customer portals can help you get started on your digital journey:

When implemented thoughtfully, eCommerce and self-service portals become powerful allies for sales teams, enhancing their productivity and job satisfaction.

10/30/2025

When new equipment sales slow down, aftermarket sales often keep business moving. Parts and services provide a consistent source of revenue, especially when the market gets tough.

They’re not just reliable—they’re profitable. Aftermarket sales deliver operating margins about 2.5 times higher than new equipment.

Learn why investing in your aftermarket strategy is worth it:

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things can change and the impact of disruptions throughout the industry. There has recently been noise about a possible recession, but no one can say for sure. So whet...

05/28/2025

Embracing digital commerce offers an excellent opportunity for aftermarket businesses to boost growth and broaden their market reach. From improving customer experiences to tapping into new revenue sources, online selling strategies are crucial for aftermarket success.

Learn more about how you can use digital sales to expand your aftermarket business: https://ow.ly/16J050W0e1E

05/27/2025

Many manufacturers are ready to start selling online, but they hesitate when it comes to showing pricing and product details to the general public.

Customer portals solve that problem.

They create a secure space where customers can log in, view information, and place orders. It's a simple way to offer online convenience while keeping sensitive data private.

If you're exploring how to move into digital sales, this is a great place to start: https://ow.ly/eyEf50VZfOy

02/28/2025

Think your products are too complex to sell online? Not sure how digital sales would work for your unique offerings? You're not alone!

We get these questions all the time—and we've got the answers. Check out our FAQ page to see how manufacturers and distributors like you are making digital sales work for their businesses:

The products I manufacture are unique. How would this work for my clients? Learn that answer and other commonly asked questions about GenAlpha & Equip360.

02/17/2025

Aftermarket sales are a goldmine for OEMs—if you know how to tap into them. Too often, these sales get left on the table with a reactive approach. But when you shift to a proactive strategy, you don't just boost revenue—you build stronger customer relationships.

Check out these 5 practical ways to make the shift and stay ahead of the competition:

Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased aftermarket revenue. Even so, manufacturers encounter a number of OEM aftermarket challenges that they must overcome to achieve aftermarket success. These challenges....

12/16/2024

Dealers have more options than ever before—so how can OEMs stand out and become their go-to partner?

Growing your dealer network is one of the best ways to boost sales, but attracting new dealers takes more than just offering great products. It’s about being the most attractive destination.

Ready to make it happen? Check out these 4 actionable steps OEMs can take to grow dealer sales and stand out in a competitive market:

The most significant way to grow your dealer sales is to ease the process of doing business with you.Dealers have lots of options. And just like all human behavior, they like to take the path of least resistance. If you want to attract new dealers and grow the dealer network you have today, you must...

08/12/2024

Running a successful aftermarket service program requires several key factors. These include targeting the right customers, utilizing reliable data, and understanding how these factors can contribute to desired outcomes.

Learn more about these factors and their impact on success:

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An inefficient, ineffective after-sales structure can do more harm than good if it costs the OEM money or does damage to established customer relationships.A succes...

07/31/2024

Manufacturing customers don't want to sort through a physical parts catalog anymore. They're looking first for digital options, and they want an easy way to find the part they need.

Discover how an interactive parts catalog can simplify the purchasing process and boost efficiency for OEMs:

Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But as the industry shifts digitally, customers are searching for a way to identify the part they need online. They don’t want to call someone and then have that pe...

04/18/2024

How can OEMs ensure they're setting themselves up for success in the future? One of the best ways is the implementation of digital tools like eCommerce. These tools improve efficiency, increase sales, and help in ways that aren't always considered.

Discover what some of the other benefits of an eStore are and why the sooner OEMs act, the better: https://ow.ly/U65r50Rj7V7

The manufacturing world has seen many ups and downs in the last few years. But there are promising signs that the industry is growing and has taken away some valuable lessons. One of the biggest lessons is that organizations must be more agile and can respond quickly to changes. Digital investment h...

03/28/2024

To run a successful aftermarket service program, it's crucial to target the right customers, rely on accurate data, and understand how these factors can drive desired outcomes.

Discover what some other factors are and how they impact aftermarket success: https://ow.ly/mfv450R4i3S

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An inefficient, ineffective after-sales structure can do more harm than good if it costs the OEM money or does damage to established customer relationships.A succes...

03/18/2024

What kind of digital experience are equipment owners looking for from OEMs and dealers? Answering that question is one of the best ways to grow because buyers are shifting towards online purchasing, and 62% prefer to reorder online.

Learn how OEMs and dealers can differentiate themselves and provide the best possible digital experience: https://ow.ly/BQuw50QVF55

Industrial purchasing has changed a lot in recent years. With over 40% of buyers wanting to buy directly from manufacturers, there has been a massive rise in digital purchasing. But just providing a simple online buying option isn’t enough for a lot of buyers anymore. As digital expectations rise,...