10/08/2026
We love helping communities tell their stories, and bringing big ideas to life along the way.
Our latest case study highlights our partnership with local leaders in Mason Square, Springfield, Massachusetts, as part of MassDevelopment’s Transformative Development Initiative, which invests financial and technical resources to support Gateway City neighborhoods.
We were challenged to help introduce a new kind of community space designed for connection, creativity, and collaboration: an Urban Room.
Introducing The Root Mason Square!
From naming and brand strategy to a flexible visual identity and website, this project was all about creating a visual story that neighbors could recognize, trust, and make their own.
Curious to see how it all came together? Full case study at the link in our bio!