Katherine Danesi

Katherine Danesi I am a Business Coach + Strategist helping high-achieving women profitably grow their businesses

05/26/2026

Do you believe in creative channeling and conscious co-creation? ✨

Do you sense that you could enhance your creativity, particularly in your business approach?

I recently had an insightful conversation with Writer & Creativity Coach Lindsay MacMillan.

We discussed her latest novel, “The Anti-Marriage Pact,” and explored what it means to live a creative life, emphasizing that life itself is a creative act..

What we dug into:

→ How Lindsay came to writing.
→ Her novels and book of poetry.
→ On getting 200 rejections and sticking with her writing.
→ Lindsay’s (thoughtful) leap from Goldman Sachs to building a business being a creative spark for others.
→ Creative channeling and conscious co-creation.
→ How the idea for “The Anti-Marriage Pact” came to her.
→ Sticking to what she knew was right for her main character EJ in “The Anti-Marriage Pact” and why she took a stand.
→ TEDx talks (sometimes things can be easy)
→ Helping women reconnect with their creativity.

If you’re feeling blocked or are creatively curious, this is for you.

💥 Watch (or listen) here:

https://newsletter.katherinedanesi.com/p/open-the-channel-to-your-creativity

LINK IN BIO AS WELL

05/18/2026

How to stop “chasing shiny objects.”

Your brand archetype is the tool that helps you avoid distraction and stay focused on your goals.

Katerina Simonova-Liggio and I dove deep into this topic (and more) in our recent Substack Live conversation. Kat helps founder-led DTC companies build brands with soul.

This is no small feat, especially now with AI creeping into to much of what see, read, and listen to online.

During our talk, we covered:

→ Brand strategy with soul — why this topic and why now?

→ Brands that stand out aren’t built on better tactics; they’re built on deeper self-knowledge.

→ The importance of knowing the “why” of your brand (or business).

→ The Brand Archetype approach and the Five Pillars.

→ How and why you need to learn to listen to what your body is telling you.

There are so many takeaways from our conversation that you can immediately apply in your business, including a link to the Brand Archetype Exercise (an eye-opener if it’s new to you).

👉 Watch (or listen) here:

https://newsletter.katherinedanesi.com/p/brand-strategy-with-soul

LINK IN BIO AS WELL

05/07/2026

I had such a good conversation with author and AllSwell Creative Founder Laura Rubin in celebration of the launch of her book “The Big Unlock: Liberate Your Creativity Through Mindful Journaling” and how a journaling practice can positively impact the trajectory of you life.

Here are some of the highlights from our talk:

→ Why journaling is having a moment (and why it’s so necessary)

→ Accessing your own innate wisdom

→ Why dopamine is running your life and how to take back control

→ The power of awe, appreciation, and the Like list

→ Laura’s 4x4x4 Method to help you get started with journaling

→ How “The Big Unlock” came into the world

→ Why businesses are getting turned on to journaling

→ Laura’s new nonprofit - EndsWell

→ The reality behind Laura’s shift from PR agency CEO to AllSwell founder and author

This one clip gives is just a sample of the gems Laura dropped in our Substack Live.

Watch the full conversation →

https://lnkd.in/eHqc3dFb

LINK IN BIO AS WELL.

04/30/2026

You have 60,000 thoughts per day.
80% of them are negative.

Once you realize this, you have the opportunity to make a change.

In my conversation with Watch Her Prosper Founder Ruchi Pinniger, she breaks down her RIR method to work with your thoughts:

✔️Recognize.

✔️ Interrupt.

✔️ Reframe.

Most of the thoughts driving your decisions about money aren’t conscious.

They’re patterns that you picked up in childhood that were reinforced over time.

Now running in the background of your business.

→ how you price
→ how you spend
→ how you react when money comes in (or doesn’t)
You can’t out-strategize a pattern you haven’t identified.

This is the work most female founders skip. And it’s exactly why they stay stuck.

Ruchi’s RIR Method™️ is the antidote to that.

Watch the full conversation. Link in bio.

I’ve joined WE ARE THE BOARD. 🎉A network of senior operators and fractional leaders brought in when the stakes are high ...
04/23/2026

I’ve joined WE ARE THE BOARD. 🎉

A network of senior operators and fractional leaders brought in when the stakes are high and the decisions matter.

This is the kind of room that makes you better.

You get a clearer read on:

→ how businesses are actually being built right now
→ where growth starts to break down
→ and how smart teams are solving for it

It also means I can bring stronger, more integrated support to my clients when the work calls for it.

I’m grateful to be part of this community.

A big thank you to April Uchitel and Christina Glickman.✨

And to Gina Gretchko and Allison Henry Aver for encouraging me to step into it.

Decision Architect working with founder-led businesses navigating growth and complexity.

04/20/2026

If you’re working harder than ever in your business
and it’s still not working
this is for you.

Many founders assume the problem is discipline (this was me):

- you need to more (especially what you see everyone else doing)
- you need to be more consistent in doing all the things

But sometimes it’s not.

Sometimes what you’re doing isn’t aligned with who you are and how you’re designed to be in the world.

This is what Allison Roman and I got into in our Substack Live conversation.

She shared that following strategies that don’t match how you’re designed to naturally operate leads to everything taking more effort than it should and often not seeing the result you hope for.

When you know your Human Design you gain the power to stop forcing life and shift to working in ways that fit who you are.

Check out our full conversation here for more to learn more about Human Design (we dug into Type and Strategy) and how to use it to create ease in your business and relationships:

https://newsletter.katherinedanesi.com/p/human-design-with-allison-roman

LINK IN BIO AS WELL.

👉 And save this post as a reminder when something is feeling harder than it should and you’re not sure why.

04/13/2026

There’s a lot of talk about understanding your customer.

Etalon founder Kristina Rudzinskaya has lived there.

She deeply knows and understands the women she created the Etalon Posture Bra for.

Kristina knew didn’t want to create an additional thing for women to do, so she asked herself; “What do women already use that can be enhanced?”

And she designed the bra in a way that supports gradually getting into natural alignment.

It’s about building body awareness through training and support rather than correcting or forcing.

And it’s about creating habits you feel good about.

She has built all of this into her healthy posture product, the Etalon brand, and the way the business operates.

There’s so much more that Kristina shared about her experience. Watch or listen to our full conversation here:

https://newsletter.katherinedanesi.com/p/substack-live-etalon-founder-kristina-rudzinskaya

LINK IN BIO AS WELL.

04/07/2026

Whether you’re launching a new product or service (or a new business entirely), the reality is you won’t know what your customer wants and needs until you get it out into the world. And you’re going to make a lot of assumptions in order to get started.

The topic came up when I sat down with co-founders Kelly Duerr and Erica Lurie Gendell to dive deep into their experience launching their healthy food brand After Noon Foods last fall.

In our conversation, we discussed:

→ Their origin story — why this product and why them.
→ When they launched the business and what the early days were like.
→ The many learnings they’ve had since then (think initial product order, marketing, packaging, and more).
→ The importance of testing.
→ What Expo West is and what it’s like to attend.
→ What the SKU Accelerator is and why they applied even though they didn’t fit the usual profile of startups accepted.
→ Their advice for other women wanting to launch their own brands.
→ What’s next for After Noon Foods.

They were open and honest about what worked and what didn’t.

As a result, everything they shared was product launch gold.

This is one snippet from our conversation.

You can catch the rest here: https://newsletter.katherinedanesi.com/p/connecting-with-food-after-noon-foods

Link in bio as well.

03/26/2026

Where are you not aligned with your business?

To which you might respond, but I am aligned, it’s my business.

But are you really?

It’s so easy to not realize you have a misalignment until someone from the outside points it out to you.

And it’s the same with your body. The lack of alignment could have slipped up on you over time and now you’ve been living with it for so long it’s the norm.

That’s what happened to me. And it wasn’t until I started wearing my Posture Bra that I came to see how my body had slowly become more contracted. Now, I’m standing taller, walking straighter, and feeling more open.

It’s a game changer.

If you’re thinking, yes please, I want that too… use code ‘KATHERINEDANESI’ for 15% off your purchase.

Link in bio.

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