Park Ave Social

11/18/2020

"I know many folks dread the winter season and colder months. It seems odd to some that I favor the cold. Since I was a young girl I always had a deep appreciation and love for the brisk air and snowfall. But my utmost favorite would have to be the autumn season which is slowly coming to a close as the last of the leaves wither away and fall to the ground.
🍂
Isn’t it interesting that we’ve taken the autumn season and coined it “fall” ?

We tend to gravitate toward the springing of things, and the birth of something new. The spring approaches and we find ourselves romanced by the budding flowers and trees. The sun seems to beam a bit longer and the daylight clings to the sky a tad more.

For someone who suffers from hay fever season (allergies) I lament this time of year as it brings on sneezing, sinus headaches and watery eyes for weeks to come. I find it difficult to enjoy this time of year. But I do SEE the beauty in it…and I desperately attempt to enjoy the spring despite this physically uncomfortable time for me.

I wonder why the leaves fall and wither away? The flowers and vegetation begins to wilt and we consider this a dead season. The sun doesn’t visit as long each day, the trees and skies have a grayish look to them.

I implore you to search for the delight and allure in living in the fall and winter when change comes to us! A change that pulls at the strings of the heart you did not want tugged.

Perhaps this season is a reminder of a loved one that no longer is here to celebrate the holidays with. Or maybe you experienced loss in a different way- a job- a friendship that ran it’s course- children who are transitioning into adult hood and you feel as though they don’t ‘need’ you as much as they once did.
🍂
The fall is a time of pruning. Nature takes it’s course and begins the process of ‘falling’ or dropping off. Trees, twigs, and shrubs go through a cycle of death and fade away.

Rest assured, as pruning takes place and it does so painfully sometimes. Be encouraged… a rebirth of a new season is on the horizon. What once was, will no longer be. Yes, you should mourn loss, whether the passing of someones life, a pet, a relationship that ended, a job, or a friendship that is no longer what it was.

Nuzzle into the falling away of your season, marvel at the wonder of leaves changing colors, snow falling from the sky and blanketing the mountains and streets into a sheet of white.
See the phenomenon of EACH season. Be hopeful for what is to come.

BUT BE PRESENT- lest you miss out on this falling away.
🍂
To everything there is a season"

🖋Written by: Alexandria Santana

✨Park Ave Social is a New York City based online company servicing in Social Media Marketing, Copywriting & Executive Support✨

📸 Carmel, N.Y. October 2020

11/18/2020

"As business owners, we know it all too well… heck, we’ve almost become accustomed to it. I’m talking about the endless nights, lack of sleep, constant head spinning, self-doubt, so much stress that you feel physically ill… Yep, I’m talking about excessive and (seemingly endless) burnout. These days it’s too easy to get tangled up in that web of chaos and not prioritize self-care. Afterall, you’re the heart and soul of your company. Who else is going to take care of business?!"

As a go-getter entrepreneur, it feels like the last thing you can do is slow down and prioritize self-care. But, that may be what's holding you back.

10/26/2020

I wasn’t much of a good reader in grade school. As a matter of fact, I was given special attention because I was behind in my reading and grammar. I remember sitting in a small room with a few other classmates as a teacher honed in on our pain points. I might of been 6 years old, and at that age I got a glimpse of what it felt like not to be up to par

We have a standard, an expectation, a destination to arrive to in certain areas of life. Some would say, well that’s not fair.
And to this I would say with every fiber in my being- GROW UP!

My 6 year old self would say it’s unfair. Why was I singled out among the rest in a small room to give special attention to a problematic area?
Because I did not meet the standard of reading for my age. This was a problem that needed to be rectified. And fixed it was.

What once was called my weakness at 6 years old would become not just a strength but an area I thoroughly enjoy in my adult life. I would later on excel in writing & literature. And reading became a hobby.
I could've gone off to kick dirt about my lack in this area & grunted how unfair life was. My story would've ended right here & there would be no triumph.

Adulting is not easy & not always fun. I didn’t wake up one day and decide I would adult. Life’s circumstance, expectations set for me, & standards are what hauled my ass straight into adulthood.

Standards are necessary. Accountability is necessary.
Expectations of others and of yourself are necessary. Why?
Because we must be held accountable for our actions and our growth.
Learn to be less offended and receive constructive criticism.
Life has standards & expectations of you. Does it suck sometimes? You bet it does

I learned to ask for help and I learned to listen. When life has become difficult as it tends to do-I first, Pray and then I seek help from others who may know more than me in certain areas of life whether it be personal or business

The pride line is tedious and lonely. Ask for help today 💛
✉️Email me for questions of how I can help you in your biz
[email protected]

*pic of me in Argentina last summer July 2019.

10/06/2020

When I launched my biz, I knew I would have to embrace using several platforms to streamline my client experience. Or did I?

Turns out, the opposite was true. We can easily get overwhelmed with all of the systems out there offered to run a business. But did you ever ask yourself, "Do I even need all of those systems?" Allow me to ease your mind...
No, you do not! Close your eyes and imagine ONE website, ONE platform that does it all:

+ Invoicing
+ Contracts
+ Scheduling
+ Booking/tracking your expenses
+ Time tracker(Log your work hours)
+ Questionnaire templates
+ Brochures templates
+ Contact Form
+ Customized workflow ...and more🎉

So did you imagine it? Good news... it does exist!

HoneyBook helps entrepreneurs and freelancers book more clients, manage projects and get paid all in one place. With this business management software, you can automate your busy work and stay on top of all your to-dos, saving time and money so you can grow your business. Its like your own personal assistant.
I wouldn't sing it's praises if I didn't use it myself. It creates for a grand client experience & let's not forget that you'll look like a boss😎 because of HoneyBook.

GET 50% off for 1 YEAR 👇👇
http://share.honeybook.com/alexandria36594

10/01/2020

These past few months for me have been paved with some SERIOUS change. Change that frankly, has made me quite uncomfortable. Now that’s not to say I didn’t want to step into this new chapter of change....because I did. But boy did it make me uneasy!

We are creatures of habit and we literally flourish on the basis of routine.

I liked where I was before. Steady income, almost always knowing what my day would look like. My drive to work was the same everyday, I started at the same time, finished work at the same time and I got paid the same thing week after week. No surprises.

I liked and felt comfortable in my routine. It was familiar... and it was safe.

So what was the problem Alex?

I was not flourishing, and that’s putting it mildly.
I knew something new was on it’s way, I could feel it. But I didn’t know exactly how I would attain it, and when I would arrive to this change I was anticipating.

I kept hearing people say when marriage was on the horizon for me “You’ll never be fully ready” and I hear the same rings true when planning for children “You’ll never be fully ready.”
Well, it turns out, that is spot on truth.

I was NOT ready to leave my place of comfort.
BUT I had 2 things going for me:

A willing spirit and a God who would orchestrate every step for me along the way.

So I decided to pivot...make a move, jump off the cliff and build a parachute on the way down. The precise planner in me was dying! I was breaking all of my rules, it was reckless, and some of my friends thought I was losing it.

Day after day, I would wake up; go to work and build my business behind the scenes. Some days that meant less sleep and burning the midnight oil. But I wanted it that bad. I could smell it, it was me being my own boss, deciding who I WANT to work with and HOW I wanted to work with them.

All this to say: I'm still uncomfortable, still uneasy at times BUT I am thriving and it feels amazing. And no, I still don't feel fully ready all the time. Just do it, take the LEAP and INVEST in yourself.

09/28/2020

Hello friends,

I've recently transitioned into working full-time in my business as a virtual service provider to other business owners and professionals.

And if you haven't noticed yet, I've rebranded altogether to a new company name, colors etc.

I specialize in Administrative tasks & Social Media Marketing. I found there was a huge need for entrepreneurs and companies to outsource some of their work so they can focus on their area of genius. And as the market continues to evolve, it is no secret that social media is a powerful tool to manage in attracting new customers and clients.

Most folks just don't want to be bothered with social media platforms, or don't have the time. Time is so valuable and we can waste hours on social media if we don't move strategically and manage our time well.

I introduce to you PARK AVE SOCIAL. A business that was birthed to help you manage your time as an entrepreneur and be a voice in YOUR stead to help you delegate. Best of all, to generate new customers & clients for your biz utilizing social media strategy.


I'm Alex from New York City, owner and founder of Park Ave Social. Feel free to jump into my inbox should you have any questions. xx

09/21/2020

Become an expert at social selling and generate more leads from social media (the smart way) with social listening and Boolean search.

09/11/2020

This week I am reminded that hard work does truly pay off. Keep your nose to the grind, stay focused and be sure to time block for your work and some for play 😉.

Happy Friday 😎

09/06/2020

Labor Day for me always signaled the end of the summer season, it also prompted me not to wear white anymore. lol Who comes up with these social nuances?🤷‍♀️

However, we can get lost in seasonal dates that move us along the calendar into a new season and perhaps forget the origin of a holiday.

In the late 1800s, at the height of the Industrial Revolution in the United States, the average American worked 12-hour days and seven-day weeks. Children as young as 5 or 6 toiled in mills, factories and mines across the country, earning a fraction of their adult counterparts’ wages.

People of all ages, particularly the very poor and recent immigrants, often faced extremely unsafe working conditions, with insufficient access to fresh air, sanitary facilities and breaks.
They began organizing strikes and rallies to protest poor conditions and compel employers to renegotiate hours and pay.

This in turn began the birth and growing pains that would become American Unions.

So, this weekend; be reminded as you barbecue with loved ones, and enjoy leisurely time...that you are truly basking in the fruit of someone else's labor. Here is to countless American's who fought for Labor rights in this nation. God bless America 🇺🇸

*Sourced: history.com

08/25/2020

https://www.socialmediaexaminer.com/facebook-creator-studio-what-marketers-need-to-know-mari-smith/

Discover how to use newly launched and revamped features in Facebook Creator Studio to better post, manage, monetize, and measure marketing content.

08/24/2020

You know you've been thinking about it 🤪

Your not throwing in the towel...heck! your not even waving your white flag 🏳️ . But like Mrs. DoubtFire said right before she hurdles over restaurant chairs to save Stewart from choking to death.... " HELP IS ON THE WAAAAY DEAR ! "
( It's one of my favorite movies )