09/18/2026
For this week's PENSA Slice, we're spotlighting WoodMates, the first suite of reusable, padded tools designed exclusively for outdoor wood staining❕
Most staining tools follow the same pattern: disposable foam applicators, used once and thrown away. Multiply that across every deck, fence, and railing project in the country, and it adds up to a lot of unnecessary waste for a job that happens once a season.
Mr. Longarm, the leading maker of extension poles and painting tools, saw an opportunity to design it differently and came to PENSA for help.
We built WoodMates around durability instead of disposability: a contour tool for curved surfaces, a detail applicator for narrow cracks, and a double-end tool for hard to reach spots, each using reusable, durable padded materials designed to outlast a single project and be used again season after season.
Because sustainable design isn't only about new materials. It's about rethinking whether something needs to be disposable at all.
We also led the full brand experience, developing the logo, packaging, and product system to make that shift in purpose clear the moment someone picks it up off the shelf.
Learn more here: https://pensa.co/work/woodmates