Barracuda B2B Marketing

06/03/2026

A personal health challenge reveals an important business lesson: symptoms are not the problem. Learn why manufacturers must diagnose root causes before growth can happen.

A personal health challenge reveals an important business lesson: symptoms are not the problem.

05/27/2026

After a week of being sick, stuck at home, and realizing I couldn’t “push through” without help, I started thinking about how many businesses operate the same way.

My latest blog explores what business “illness” looks like, why companies get stuck in survival mode, and why holistic diagnosis is often the turning point.

Businesses can become stuck in survival mode just like people. Learn why holistic diagnosis, alignment, and strategy are essential for growth.

05/20/2026

Most sales communication problems are not really sales problems. They are people and communication problems.

In this webinar, we discuss how using DiSC profiles with your sales team and customers can completely change the way you communicate, build trust, handle conflict, and move deals forward.

When you understand how different personality styles process information, make decisions, and prefer to communicate, your team becomes more effective internally and externally.

This is especially important in B2B sales where relationships, communication, and understanding the customer matter as much as the product or service itself.

Watch the webinar here:

In this episode of The Manufacturers' Efficiency Webinar Series, Ma...

05/20/2026

If you want to view a webinar series by three industry experts -- Richard Bello, Matt Wizeman, and me -- created specifically for manufacturers, check out our website, register for the next webinar in June, and view past sessions on YouTube.

Unlock proven strategies for manufacturing success! Register free for our expert-led webinar series with industry leaders. Limited spots—reserve yours now!

05/20/2026

The Manufacturers' Efficiency Webinar Series is hosting Lowering Taxes & Improving Employee Benefits at the Same Time. Make sure to attend on June 9 at 11:30 a.m. ET.

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05/19/2026

I used to describe my work as marketing strategy and fractional CMO support, but over time that label stopped fitting what I was actually doing inside B2B organizations.

The more I worked with leadership teams, sales processes, customer insights, competitive positioning, and operational systems, the clearer it became that growth challenges are rarely “marketing problems” in isolation. They are alignment problems across the business.

That realization is what led to this newsletter, where I share the shift from marketing leadership to B2B growth strategy and why companies often struggle to invest in work they don’t fully understand until they see it in action.

If you’ve ever felt like your growth challenges run deeper than marketing alone, this will resonate.

Lean Six Sigma, leadership alignment, sales assessments, and customer insights drive sustainable, strategic, holistic growth for B2B companies.

05/12/2026

Most B2B companies are still chasing buyer personas when they should be paying attention to something even more useful: signals.

The behaviors, questions, and timing cues your best customers consistently show before they ever buy are already there. Most companies just aren’t looking for them, or worse, they’re ignoring them in favor of more data and more assumptions.

I wrote about what signals actually are, what they look like in manufacturing and B2B, and how to start using them to focus on the right opportunities.

If you’re tired of more leads and want better ones, this is worth your time.

Learn how B2B manufacturers use buyer signals—not personas—to identify ideal customers, prioritize leads, and drive more profitable growth.

05/04/2026

Sales can't drive B2B growth alone when only a small percentage of your market is ready to buy now. The rest need time, context, and education before they’ll be open to a conversation. There’s a better way to make sure sales is talking to the right people.
https://barracudab2b.com/sales-cant-do-it-alone-and-that-expectation-is-where-the-problem-lies/

04/29/2026

SEO got your business found. GEO helped AI discover you. Now, AEO is changing everything. In this newsletter, I break down what SEO, GEO, and AEO mean and why this shift matters more than most companies realize.

Learn how SEO, GEO, and AEO help B2B manufacturers improve visibility, build trust, and become the answer buyers and AI search tools rely on.

04/29/2026

Happy to share that I'll be speaking at Your Bottleneck Isn't Where You Think It Is: Rethinking Constraints in Mfg! Make sure to register and attend on May 20.