Makarios Marketing

Makarios Marketing We improve small businesses' reach their target goals by optimizing their website for google search traffic. Struggle with all the technical SEO?

We'll get you ranked above your competitors and get you more customers. We help small businesses rank on page one of Google through full scale SEO. Are you tired of seeing your competitors above you on Google? Not sure how to optimize your site to match keywords in your industry? We are here to help. We are the full service SEO team specifically designated to help small business. Rank higher in a

few months and get long term organic traffic to your site that will lead to more leads and more money in your pocket.

07/30/2026

Every dollar goes back into ads just to keep the phone ringing.

The moment you stop, it all goes quiet. So you can't stop. But you can't keep up either.

That's not a business. That's a hostage situation.

The businesses winning right now built something they actually own, organic traffic that generates calls whether they're working or not. Whether they're on vacation or not. Whether their ad account gets suspended or not.

You don't need more ad spend. You need to stop renting your leads from Google and start owning them.

That's what SEO does. And it starts with one decision.

07/29/2026

The biggest myth in local marketing: you have to choose between ads and SEO.

You don't.

Keep your ads running for immediate leads while SEO builds in the background. By month 6 to 12, organic search starts covering 50%+ of your leads, and that's when your cost per lead drops dramatically.

Here's what the first 6 months actually look like:

— Months 1-2: Foundation. GBP optimized, service pages built, starting to appear on Google.
— Months 3-4: Momentum. Rankings moving up, backlinks coming in, entering the map pack.
— Months 5-6: Results. Top 3 in the map pack. 20, 30, 40 new organic calls a month.

And while that's happening, your ads keep the phone ringing.

You're not replacing ads with SEO. You're building an asset that eventually makes ads optional.

That's the play. 👇

07/27/2026

These aren't case studies from Fortune 500 companies. These are local businesses just like yours.

Property Management Company:
— Went from almost zero organic traffic to #1 for their main keyword
— 437% increase in website clicks
— 100+ new calls a month
— All in just 6 months

Custom Contractor:
— 6x organic traffic growth
— $20,000 in new organic revenue every month
— Opened a brand new location off the back of SEO alone

This isn't a secret hack. It's not a shortcut. It's not a trick.

It's one decision — to invest in SEO and trust the process.

The businesses winning right now made that decision months or years ago. The ones still struggling haven't made it yet.

07/25/2026

Poor backlinks are the #1 ranking killer I see, and most businesses either have none or the wrong ones.

Backlinks are links from other sites pointing to yours. They tell Google and AI that you have authority. And they're still the strongest ranking signal in local search.

Here's how to start building them right:

Free backlinks first:
— Join your Chamber of Commerce or Better Business Bureau — instant high-authority directory link
— Sponsor local youth sports or charity events — community links that carry real weight
— Partner with complementary businesses and link to each other

Paid high-authority backlinks:
— Budget around $400/month for 4-5 links from real sites with real traffic
— Domain rating above 30. Real audiences. Not Fiverr. Not link farms.
— These sites say you're the best roofer, plumber, or detailer in your market

By month 3: ~15 high-quality links
By month 6: ~30 links, enough to outrank most of your competitors

This is how authority compounds.

07/24/2026

The businesses dominating your market right now made one decision you haven't made yet.
They trusted the long-term plan and invested in SEO — month over month, year over year.

And now they're in a completely different position:

— 80, 100, even 200 organic calls a month
— Managers running operations so they don't have to
— Revenue that's predictable — no panicking about ad costs spiking
— Financial stability to invest in new equipment, new markets, better marketing
— A business that runs without them
— Actual work-life balance

They're not in startup mode anymore. They built something real and sustainable.
The map pack. Organic search. AI. They own all of it.

And it started with one decision.

07/23/2026

This HVAC owner was spending $20,000 a month on ads and felt completely trapped.

Ad costs kept rising. He had no other lead source. He was terrified to stop — but knew it wasn't sustainable.

We didn't tell him to turn the ads off.

We said: take a portion of that budget and invest it in SEO. Run both together.

Here's what we built:
— Optimized his Google Business Profile
— Built 50+ pages on his website
— Audited his competitors
— Got him the highest quality backlinks in his market

The results:
📞 40 new organic calls per month
🖥️ 1,200+ monthly website clicks
👁️ 6x more impressions than when we started
💰 25% lower cost per lead

More leads. Less spend. And his ads started performing better too — because SEO and ads compound when you run them together.

That's the strategy most business owners never consider. 👇

07/08/2026

Most businesses get their website structure completely wrong. Here's what actually dominates "near me" searches.

You need two types of pages working together:

1. Location Pages
One page per major city you serve.
— "Plumbing Services in Denver"
— "HVAC in Aurora, Colorado"

These tell Google exactly where you operate and act as hubs for all your local signals.

2. Service Pages
One page per service you offer.
— Drain cleaning
— Water heater repair
— AC installation

These target the specific high-intent searches your customers are making.

But here's the real key:

Combine them. Build service-location pages for your most important services in your most important cities.

Your Denver hub page links to:

→ Drain Cleaning in Denver
→ Water Heater Repair in Denver
→ Emergency Plumber in Denver

That structure tells Google exactly what you do, exactly where you do it, and exactly who to show you to.

Is your site built this way?

07/04/2026

How many citations does your business actually need? It depends on where you operate.

Small town: 20-40 quality citations can make you the dominant business in your area.
Large metro: 80-150. Sometimes up to 300 to stay competitive.
Here's where to start regardless of your market:

Build your 20-30 core citations from the most authoritative sources first
Use Semrush to audit your competitors and find every directory where they're listed that you're not
Build the missing ones manually if you have time — or use BrightLocal or an SEO agency

The good news: citations are mostly a one-time setup. You only update them when your business information changes.
Start with the most important ones. Then close the gap on your competitors.

07/03/2026

How many location pages should your website have? Here's the honest answer.

Start small. Do it right.

Step 1: One robust page for your actual physical location
Step 2: Expand to 2-4 major surrounding cities, with backlinks pointing to each one

If you already serve 20+ cities:

— You can build 20 pages, but every single one needs unique content or Google will penalize you

— Consider a secondary private office to rank for more locations legitimately
If you only serve one city:
— Target neighborhoods instead. Cherry Creek. Capitol Hill. Stapleton.
— People search by neighborhood. Build pages for where they actually look.

And here's the key most people miss: all of these pages need to link to each other strategically. Your main location hub links to every service page. Your neighborhood pages link back to the hub.

That hierarchy tells Google exactly what your site is about, and makes every page stronger.

Quality over quantity. Always.

07/01/2026

Citations. Location pages. Backlinks. None of it matters if this one thing is broken.

Your Google Business Profile is the #1 thing that kills "near me" visibility when it's incomplete or poorly optimized.

It's Google's source of truth for local search. If the information is missing, inconsistent, or outdated, the algorithm ignores everything else you've built.

No amount of citations or location pages can fix a bad GBP.

And the scary part? Most business owners have no idea their profile is costing them thousands of dollars every single month.

Go check yours right now.

Address

505 Ellicott Street
Henrietta, NY
14203

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm

Telephone

+17165538780

Website

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