10/13/2026
The Gift of Faith is a local online retailer selling uniquely curated contemporary Christian and Catholic merchandise. Founder, wife and mother, Beth Morales saw an opportunity to serve the Lord and the community. After visiting several Christian and Catholic stores in the area, she was very disheartened to see the products being carried at these stores didn't reflect the beauty of the modern church pew. Everything looked like Abuela's 1920 and nobody carried attractive children's merchandise or resources in Spanish.
The Gift of Faith breathes fresh air into worship by ensuring that religious merchandise matches the aesthetic of modern believers. Products are carefully selected to serve believers at every stage of life, including kids, youth, singles, parents, and grandparents. Gifts include baptismal gowns, First Communion dresses, faith-based books, greeting cards, children’s toys, modern home décor, and gifts for the Spanish-speaking community.
Beth was very grateful for the assistance she received from Stephanie Richards, Business Advisor with Greater Buffalo SBDC. She helped develop a comprehensive growth strategy, forecasting, business plan and financial projections, as well as thoughtful guidance on the launch.
Keep an eye out for The Gift of Faith pop-ups at local Catholic churches and follow them on Facebook and Instagram for their online store.
www.thegiftoffaith.shop
Instagram and Facebook – thegiftoffaith.shop