04/15/2020
"Brick-and-mortar retailers struggle on how to stay on people's minds when many of their store doors are closed. Overall, e-commerce sales in the USA soared 38% from March 12 to 31 compared with its March 1 to 11 baseline, the week before the World Health Organization announced that the COVID-19 was a pandemic, according to the most recent numbers by Adobe Analytics."
Retailers face a herculean task: how to stay on people's minds – and their pocketbooks – when many of their store doors are closed.