Atherton & Co.

04/11/2022

Big Monday mood 💫

02/25/2022

Reminder: small, brave actions add up over time. 💫

10/19/2021

Struggling to show up? Remember this….

So often the fear of what others might think stops us from showing up fully.

We tell ourselves that it’s best to just wait until we have everything all figured out. Because sharing anything less than a picture of perfection might hurt our reputation, make us look less professional or erode trust. 

❌ Yet, in reality, the opposite is true. ❌

You are the sum total of every experience up to this present moment -including every loss, mistake, and lesson learned. 

Along the way, you've gained wisdom, perspective, and the ability to not only empathize but connect with others who are where you once were. Because while your journey is unique, the emotions are universal.

Showing up just as you are and sharing more of what makes you...you, is powerful. 

💫 It gives us hope for what's possible in our own lives.

💫 It reminds us that nobody's perfect.

💫 And best of all, it invites us to connect with you on a deeper level.

Today, make the brave decision to show up imperfectly. It matters more than you may realize.

Drop a “YES” below if you’re with me. 🙌

06/03/2021

When you choose to stand in your power and show up authentically, you transform yourself and the world around you. 💫

I know, because I too, am on this journey. 

I’ve struggled with finding my voice and being vulnerable. I’ve wiped away countless tears in the process of pursuing my own unique path - even when self doubt made me question if I should be doing what everyone else is doing instead. And on more than one occasion, I’ve tried to override my own creative rhythm for the sake of productivity. Only to find that it’s ultimately when I’m taking aligned action and coming from a place of joy & ease, that my business and life flourish exponentially.

This is why I do this work.

This is why I get so fired up.

If you’re feeling called to dive deeper into these topics, I welcome you to join Santalena & I on August 8th for our Align + Rise retreat. A limited number of tickets are available at the link in bio. Looking forward to gifting you the space for creative visioning, sharing helpful resources & delighting all of your senses. ❤
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05/06/2021

Everyday we're bombarded with content from experts promising mind blowing business success if we just do this ONE thing. (It's also the thing they happen to teach 😜) And because there are SO many paths to success and skilled leaders in every field, it can be overwhelming to determine what to do next.

Deep breath. 

A one-size-fits all approach to building a brand is flawed because it doesn't take into account all the things that make you, well...you. 

I spent years looking for a magic bullet and the next thing I "should" do to help my business only to discover that when I finally stopped chasing trends and honored my own individual needs & skills, things shifted. I was able to tap into newfound clarity & purpose because I listened to my gut and found the right team and resources to create success on my terms.  

Atherton & Co. was created for rule breakers & change makers, multi-passionate creatives with big dreams who want to show up authentically.

Developing your brand strategy isn’t the one or the only thing you’ll ever need in business (you know that!). And it most definitely isn't a magic bullet to get rich quick. It takes time, effort, commitment and vulnerability. It's powerful, transformational work designed to honor all of you exactly where you're at in this moment.

If this personalized approach feels aligned, I'm here to support you on your journey. You & your business are one-of-a-kind and your path to success gets to reflect that. 💫

________

PS. Doors are opening soon for our next small group immersive. DM to be the first to get notified..

02/23/2021

Fearless leaders don’t exist. I think it’s time we dispel that toxic myth, don’t you? Being brave and taking action, even when we’re scared, sends our brains a rush of feel good chemicals. It’s in those moments of courage that our confidence increases and we are reminded that we’re capable of so much more than we ever imagined.

In need of a bravery boost? Here are some actions you can take when you need to remind yourself that you have what it takes:

☑️ Make a list of past accomplishments, fears you've overcome, or risks that you took that paid off.
☑️ Phone a friend for support.
☑️ Write yourself a letter as if you're helping a good friend who's experiencing the same thing.
☑️ Create a list of all the potential benefits and visualize how you’ll feel afterwards.
☑️ Talk to yourself in the mirror.
☑️ Take some deep breaths with your hand over your heart to reconnect with yourself.

Feel the fear and do it anyway, friend. You’ve got this.

Excited to be chatting more about this tonight in the Tuesday Night Club group. Have you signed up for the next session yet? The spring session starts March 16th. Message me for details or to save your spot.

Send a message to learn more

12/01/2020

Frustrated that you're not seeing the results from your efforts fast enough? It's important to note that most "overnight success stories" are usually years in the making. Consistent action is one of the most powerful tools for lasting success.

Here are three questions to ask yourself when you're feeling discouraged:

1.Are my actions in alignment with my goals?

Real talk: fear and procrastination have a funny way of sneaking in and keeping us busy and distracted. Check your focus and rearrange your to-do list where needed so that your most precious resource, your time, is being utilized wisely. Even small, consistent actions add up.

2. What is my vision and mission?

Entrepreneurship is a wild ride. Tapping back into the reason why you started in the first place will reignite your courage and drive to continue.

3. Do I feel supported?

Trying to do everything without support is counterproductive. There are lots of people who have been where you are in this exact moment and can offer advice, resources, and perspective. At the end of the day, finding a solid support network makes a world of difference. (That's why all of my offerings come with a community built in.)

Bonus: making new friends is fun :)

Feeling stuck and want some 1:1 or group support mapping out how to build a brand & biz you love? Reach out. You've come this far, keep going. 💫

07/06/2020

Whether you've been side hustling for years or just getting started as a Solopreneur, it's all too easy to fall into the trap of treating your business like a hobby. (I know because I did it for years 🤦🏼‍♀️) Downplaying what you're working on, undercharging, not having systems in place, or not actively & consistently sharing your work with the world are all symptoms.

Recognizing that you're doing it and shifting your mindset is step 1. Step 2? Figuring out what pain you're avoiding by playing small on purpose. Are you afraid you'll be judged if an idea falls flat? Are you worried that you don't have enough credibility to be an expert in your field? See if you can peel back the layers and get to the root of the story you're telling yourself. From there you can shift how you think and act as an empowered business owner. Have you experienced this? If so, what comes up for you after reading this?

06/04/2020

The systemic racism and violence we are seeing across the country right now is incomprehensible. More must be done to fight racial injustice. Atherton & Co. stands in solidarity in the fight to dismantle white supremacy in all its forms.

To my family and friends of color - you matter.
I’m listening and I stand with you.

To my fellow business owners - I implore you to use your voices and platforms to stand against racism.

I commit to continuing to do the work - learning from BIPOC teachers, examining my own privilege, donating time, resources & money, and amplifying the voices & stories of marginalized folx. These actions are crucial, not just now when the world collectively mourns, but for the ongoing future so that our children and grandchildren can experience a better world.

05/11/2020

Want to head into the summer feeling more connected - to your purpose, your vision and to other genuinely awesome people in the community?

Running a small business right now requires more creativity and strength than ever before. That's why I created Replenish, a new 6-week group program just for you.

Imagine moving from feeling depleted and uninspired to having renewed energy and momentum. How good would it feel to have tools to use at your own pace and weekly virtual hangouts to connect with other talented makers & creatives?

New topics and content weekly, special expert guests & surprises all at a fraction of the usual course price. The program starts May 25th and there are limited spots available.

For all the details, head to: https://tinyurl.com/y8rhjpjd

Can't wait to have you in the group!

04/14/2020

Your gifts and your voice are needed now more than ever.

The reality is that so often fear feels paralyzing. If you're feeling overwhelmed or anxious, slow down and care for yourself with the same kindness and compassion you'd give to a loved one.

Don't forget that you're still the same brave human who has survived every hard day in life so far. And guess what? You're doing the best you can right now in the face of adversity and that matters.

Through this period of uncertainty, let's continue to remind one another that we can do hard things.

✨We can be resourceful and creative.

✨We can connect with each other when we feel alone and collaborate within our community.

✨ We can tap into our inner strengths and adapt to change...at our own pace in whatever way feels best.

Sending you lots of hope and lots of love ❤️