DressMe is the online platform that connects customers and their clothing preferences to in-store retailers and their staff through an appointment-based service. DressMe was founded by a mother-daughter team. Avid shoppers, they preferred going to traditional brick and mortar retail stores, but experienced confusing store structures and a lack of personalized sales assistance. The appointment-base
d service of DressMe is designed to reverse the shopping scenario. It combines the historical foundation of the brick and mortar retail store, that is traditional, personalized sales help, with the capabilities of 21st century technology. Through the DressMe matching process, retailers access customer profiles-- preferences, style and specific clothing requirements-- and make a customer appointment if able to match their needs. What we provide to the customer:
1. DressMe provides a singular platform for customers to detail their retail preferences.
2. DressMe provides two methods for customers to book meaningful in-store appointments either by being matched on the Dress Board or by choosing a local retailer.
3. DressMe allows customers to view and share appointment success. What we provide to the retailer:
1. DressMe provides retailers with invaluable information about customers preferences.
2. DressMe brings new customers into the retailer and is a medium for maintaining relationships with repeat patrons.
3. DressMe creates a new kind of customer, who has intentionally chose the business through the store profile function. This "intentional customer" has a heightened expectation of the in store experience, knowing the retailer has viewed their profile. Therefore we believe Dressme's "intentional customers" will be more apt to make a purchase from the selection the retailer provides.
4. Dressme creates a new shopping experience in which intentional customers interact with the stores sales staff in a much more personal way. This produces an environment of opportunity for the sales staff to shine and sell the product to the customer on a more intimate level
5. DressMe creates a platform whereby customers become cooperative partners in publicity and advertising for the retailer, sharing their purchases and experiences through online social interaction on and through the site.
