ActionCoach Minnesota

ActionCoach Minnesota We help business owners grow faster, increase profits, and reclaim their time. Join us in transforming your business and your life.

As part of ActionCOACH—the #1 business coaching firm globally—we use proven systems that have helped thousands of businesses scale from $500K to $5M+ while working fewer hours Hello everyone,

I’m Marty Rasmussen, and I’m passionate about transforming the way business owners operate to achieve greater success and fulfillment. With a diverse background as a past President of several companies, a Se

nior Executive with three Fortune 50 companies, and a serial entrepreneur of five businesses, I've seen firsthand the challenges and chaos that can overwhelm even the most dedicated business leaders. My expertise spans across multiple industries, focusing on operational and financial turnarounds. I’ve also had the honor of serving on boards and as staff for churches and nonprofits, which deepened my commitment to faith-based organizations. As a certified Nonprofit, Business & Executive Coach, I specialize in helping the Christian marketplace and faith-based organizations thrive. Our mission is simple yet powerful: we help business owners work less, make more, and have fun again. By eliminating the chaos and honing in on key priorities, we enable you to achieve better results and rediscover the joy in your work. Whether you’re facing operational hurdles, financial challenges, or simply feeling overwhelmed by the day-to-day demands of running a business, we are here to provide the strategies and support you need. Our approach is tailored to your unique needs, ensuring that you can focus on what truly matters and leave the rest to us. Let’s eliminate the chaos, focus on priorities, and create a path to success that is not only profitable but also enjoyable. Thank you, and I look forward to helping you achieve extraordinary results!

Your employees aren't frustrating you...Your leadership system probably is."We just need better employees."I hear that a...
08/25/2026

Your employees aren't frustrating you...

Your leadership system probably is.

"We just need better employees."

I hear that all the time.

Sometimes it's true.

But often...

Good people are working inside bad systems.

If expectations aren't written...

If nobody owns a KPI...

If every decision comes back to the owner...

Even great employees eventually become frustrated.

High-performing teams don't happen because you hire superstars.

They happen because leaders create clarity.

That's why some companies double in size with the same people...

While others keep hiring without solving the real problem.

Leadership isn't measured by how much you do.

It's measured by how little your team needs you to do.

Truth Slap
If every employee depends on you, you've built followers—not leaders.

What's one process your team constantly asks you about that should already have a documented answer?

08/24/2026

Quick math for a $1M home service business:

10% net margin = $100K profit
18% net margin = $180K profit

That's $80K more profit.
No new customers.
No new hires.
No new hours.

The gap isn't revenue. It's systems.

Most contractors I work with are losing that gap every year — not because
they're bad at their trade, but because the operating system underneath
their business hasn't kept up with the growth above it.

If you're running an HVAC, plumbing, roofing, electrical, remodeling, or
construction company doing $1M–$15M and profit has stalled even though
revenue is growing — I'd love to help you find where yours is leaking.

I'm currently accepting a small number of home service companies into our
free 14-Day Home Service Growth Breakthrough Sprint.

It's not coaching in the traditional sense. It's a diagnostic sprint:
→ We map your revenue leaks
→ We identify your owner-dependency traps
→ We build you a custom 90-day growth roadmap
→ You keep everything we build together

Free for qualified companies ($4,876 value).

DM me "sprint" if you want to see if you qualify.

— Marty Rasmussen
ActionCOACH Certified Executive and Business Coach
30+ years scaling home service companies

Many owners believe the answer to growth is more marketing.Sometimes it is.But after working with growing home service b...
08/24/2026

Many owners believe the answer to growth is more marketing.

Sometimes it is.

But after working with growing home service businesses, we've found something surprising.

The biggest opportunities usually aren't sitting outside the company...

They're hiding inside it.

Think about it:

• Estimates sitting untouched for days.

• Leads nobody followed up with.

• Jobs delayed because communication broke down.

• Change orders never invoiced.

• The owner approving every decision.

Each one quietly chips away at your profit.

Individually, they don't seem significant.

Together, they can cost hundreds of thousands of dollars every year.

The businesses that scale aren't always the ones generating the most revenue.

They're the ones that eliminate the hidden leaks before chasing the next sale.

Revenue hides problems. Profit exposes them.
If you could eliminate just one profit leak in your business this quarter, which one would it be?

08/24/2026

I'm offering 2-Week Free Business Coaching to 5 Business Owners who are stuck in their business. DM me!

Most owners started a business for freedom.Then somewhere along the way...The business started owning them.When you're r...
08/21/2026

Most owners started a business for freedom.

Then somewhere along the way...

The business started owning them.

When you're responsible for every decision...

Every customer issue...

Every employee question...

Every fire...

You're no longer leading the business.

You're carrying it.

The goal isn't to become unnecessary.

The goal is to become strategically valuable.

That's what systems, leadership, and accountability are designed to accomplish.

A business that can perform without constant owner involvement is stronger, more profitable, and ultimately more valuable.

If your business can't run without you, you don't own a scalable company—you own an exhausting responsibility.
If you took two weeks off tomorrow, what part of your business would struggle the most?

Hiring another employee won't solve operational chaos.Many owners believe they're one hire away from fixing everything.A...
08/20/2026

Hiring another employee won't solve operational chaos.

Many owners believe they're one hire away from fixing everything.

A project manager.

An estimator.

A salesperson.

An operations manager.

Sometimes they're right.

But if expectations aren't clear...

Processes aren't documented...

And accountability doesn't exist...

Even great employees will struggle.

Build the environment before you expand the team.

The right systems help average employees perform better—and allow exceptional employees to thrive.

Great people multiply great systems. They don't replace them.
What's the most difficult role you've hired for recently?

A bigger business doesn't automatically mean a better business.Many owners celebrate revenue milestones."$2 million.""$5...
08/19/2026

A bigger business doesn't automatically mean a better business.

Many owners celebrate revenue milestones.

"$2 million."

"$5 million."

"$10 million."

But revenue alone doesn't tell the whole story.

A business with healthy profit margins, predictable cash flow, and disciplined operations is far more valuable than one chasing top-line growth at all costs.

Growth without profitability creates pressure.
Profitability creates options.

Revenue pays the bills. Profit builds your future.

If you could improve one financial metric this quarter, what would it be?

One of the biggest differences between a growing business and a scalable business is this:Growing businesses solve probl...
08/18/2026

One of the biggest differences between a growing business and a scalable business is this:

Growing businesses solve problems.

Scalable businesses eliminate them.

Every recurring issue leaves a clue.

Instead of asking:

"Who made the mistake?"

Ask:

"What process allowed this to happen again?"

Systems reduce stress.

Systems increase consistency.

Systems create freedom.

Every recurring problem is simply a missing system waiting to be built.

What's one process your business needs to improve?

Most owners think they have an employee problem.In reality, many have a leadership clarity problem.When performance star...
08/17/2026

Most owners think they have an employee problem.

In reality, many have a leadership clarity problem.

When performance starts slipping, the first instinct is often to blame the team.

"They're not accountable."

"They don't care."

"They're not leaders."

Sometimes that's true.

But more often, employees are simply working within the systems—and leadership—they've been given.

Strong leaders don't create followers.

They create leaders who can make good decisions without constant supervision.

The businesses that scale aren't built on one great owner.

They're built on leaders at every level.

If every important decision still comes to you, you've built dependence—not leadership.

What's one leadership lesson you learned the hard way?

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12345 Portland Avenue
Burnsville, MN
55337

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+19256406460

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