06/19/2026
Protein is everywhere right now.
Protein cereal. Protein chips. Protein cookies. Protein coffee. Even protein water.
As a dietitian, I absolutely think protein is important. But lately I’ve been wondering: when did every bite become an opportunity to optimize?
My latest post explores the current protein obsession, why it’s happening, and what we might be losing when we focus on one nutrient above everything else.
Have you noticed the protein trend too?
The protein obsession is everywhere. A dietitian explains why protein matters and why healthy eating is about more than maximizing protein.