Allium Associates

12/23/2019

How do you feel about social media going into the new year?

Here’s a look at the social media trends I’ve seen in 2019 and how they will impact women in 2020.

11/09/2019

How do you feel about IG hiding likes?

Hiding like counts is just the latest step in Instagram’s quest to become the safest place on the internet.

11/03/2019

Ah, the internet - where all us weirdos unite as one. But how do you feel about BRANDS getting weird on social media? Fun? Too much? Discuss.

Brands that fully embrace social media don't play by the rules. No guidelines include roasting customers, memes or banter. Companies, big and small, step away from their values and break their brand voice for one overwhelming reason: to cut through the noize on social media and stand out. Does that&...

10/08/2019

A little social media humor to start the week off right 😂

09/29/2019

“We are running a limited test where like, reaction, and video view counts are made private across Facebook.” How do you feel about hiding likes across social media posts?

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia.

09/24/2019

Should your business be using emojis in social media? Absolutely!

Never mind the fact that using emojis is fun, they can also increase engagement on social media posts by a whopping 48%. Instagram posts that use emojis have an average interaction rate of 2.21% compared to those without emojis at just 1.77%. 🤯

09/10/2019

“Repurposing old content can be a great way to save you time with respect to content creation, all while getting the most out of your existing assets, and drawing new traffic into your site.”

Most businesses have created heaps of content, but aren't using it effectively. Here are tips to repurpose your old content to get new attention.

09/05/2019

Word of mouth marketing is without a doubt the best (FREE!) marketing tactic out there. Are your customers willing to not only use your product or service, but vehemently evangelize it to their friends, family, and coworkers?

Discover the qualities of a successful word-of-mouth marketing strategy that allows your brand to catapult to success with less monetary investment.

08/27/2019

Because colors speak louder than words.

What is color psychology and how can your business use it's principles in your social media marketing strategies? Learn more.

08/26/2019

Do you speak social media? YW 😉

Our comprehensive list of the latest social media acronyms will help you become fluent in internet language and keep you in the know.

08/21/2019

Making personal connections through networking is essential when building a brand but it doesn’t come naturally to all of us. ( ) If you have a hard time navigating the networking world, these tips may come in handy.

Learn how to avoid the most awkward parts of networking at industry events.

08/15/2019

Let’s get ready to rumble! LinkedIn v. Facebook: Which platform should your business focus on?

Both Facebook and LinkedIn are people-based and provide a number of opportunities to reach your audience. But which one is better for your business?