Expertek Cyber Solutions Inc.

Expertek Cyber Solutions Inc. Expertek Cyber Solutions Inc. providing Business Process Outsourcing, Digital Marketing, Web Design

The best part about social media? It brings humanity and technology together!At its core, social media is all about peop...
06/20/2023

The best part about social media? It brings humanity and technology together!

At its core, social media is all about people connecting with other people. But it's also a technological marvel that allows us to connect in ways we never thought possible. It's the perfect mix of humanity and technology.

06/20/2023

Take your digital marketing game to the next level with Expertek Cyber Solutions!

From website design to social media management, their expert team can help elevate your online presence. And the best part? Get 10% off all digital marketing services for a limited time only.

Don't miss out on this opportunity, contact Expertek Cyber Solutions today to take advantage of this offer.

Social Customer Service - Do We Really Take It Seriously?..One area of digital customer service that continues to underg...
10/25/2022

Social Customer Service - Do We Really Take It Seriously?..
One area of digital customer service that continues to undergo a major transformation is that of social customer service. One of the major differences between social customer service and other channels is that it is often initiated and continued in a very public channel. Responses are demanded quickly, as in other channels, and the principles above all still apply.

One of the key challenges is around the process of social media within your organization. Social is often managed by either the PR or marketing team (which may be one and the same) who are unlikely to have the skill set or capacity to handle the customer service elements. Therefore, should there be a dedicated customer service.

So towards the end of this short synopsis we would say that social media increasingly becomes a two-way communication for organizations rather than a ‘push’ message channel, ownership is moving away from marketing. Once companies reach maturity with social media they will be using the channel as an integrated part of their customer service process, which would include use within the contact center.

good-luck (Team Digital Performance Marketing @ Expertek US)

Brand Position Mapping Is A Must To Do Thing For All Digital Marketers ?It is mandatory to use a brand positioning map t...
09/16/2022

Brand Position Mapping Is A Must To Do Thing For All Digital Marketers ?

It is mandatory to use a brand positioning map to develop your market positioning strategy for your products or services. These maps are not, however, built from your views of your marketplace but from the perceptions of consumers and so are sometimes called perceptual maps. These maps give a clear view, though a little subjective, of where your brand or products sit versus your competitors, thus highlighting any gaps in the market and demonstrating where there are areas of intense competition.

good-luck (Team Digital Performance @ Expertek US)

Digital Advertising & Significance Of SWOT Analysis & Feedback..A SWOT (Strengths, Weaknesses, Opportunities & Threats) ...
08/25/2022

Digital Advertising & Significance Of SWOT Analysis & Feedback..
A SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis provides strategic insight on recommendations and opportunities for businesses to map out a strategic plan for their Digital Marketing Activations. As an key actionable management tool, the SWOT helps marketers to identify right course of action to leverage the business’s unique characteristics. By turning threats into strengths, and matching strengths with opportunities, it is possible to maximize the chances of success and increase online & offline sales.

For marketers it’s worth thinking about...

- What can they improve?
- What obstacles they could face?
- How can they get customers involved in creating their branding &
marketing?
- How can they use digital media channels and traditional media
platforms to build their online business space & also give a thrust
to online brand building?
- With whom it's worth building strategic partnership or cross
marketing to build brand and image?

good-luck (Team Digital Performance @ Expertek US)

HOW TO GET YOUR PHONE RINGING AND YOUR DOOR SWINGING, USING LOCAL SEO....SEO is the process of optimizing your website t...
08/25/2022

HOW TO GET YOUR PHONE RINGING AND YOUR DOOR SWINGING, USING LOCAL SEO....
SEO is the process of optimizing your website to make sure it’s easy for people to find with the help of a search engine, like Google. And because you are looking for prospects in your immediate area, you will fine-tune your inbound marketing strategy to focus on local SEO only.

Local first page search results for most U.S. cities and towns result in at least ten of every kind of local business displayed. That’s ten hair salons, ten auto body shops, ten dentists, etc. Sure, some areas have only five, and some have fifty, but on average, most consumers get dozens of local website result choices.

These days, Google and the other search engines are displaying more local results. Yet, they are not only displaying your local competitors, but also competitors from the region and from around the country. In other words, your business is not only competing for ranking spots. with local businesses, regional and national companies are vying for those top spots as well. Small local businesses must continue to work hard to get a good spot on the results page.

What’s great news is that the search engines can automatically detect the physical location of searchers are when they search, even if they don’t specifically type in the name of their city or town and thus how your business visibility chances are much higher if your web assets are optimized accordingly to local seo perspective?

Likewise an effective local SEO strategy also encompasses some aspects of social media, so get ready to discover the keys to local social media marketing. Yes, you may soon find yourself using Twitter to promote your servicing business! But don’t knock it until you try it – all of the most successful companies you know and love are active on social media. Think of the successful restaurants, shops, and service providers in your area that maintain a strong social media presence; if it works for them, it can certainly work for you.

good-luck (Team Digital Performance @ Expertek US)


Is Digital Marketing Has Anything To Do With Customer Centricity ?Many businesses claim to be customer centric, many of ...
08/02/2022

Is Digital Marketing Has Anything To Do With Customer Centricity ?
Many businesses claim to be customer centric, many of those include customer centricity in their values, but not all of these businesses sincerely make their key decisions with a customer-first mentality. So what? Why does it matter that some do and some don’t? In short, it doesn’t. We are not looking to define what your business strategy should be – the important consideration here is that you are honest about what your values are, as that means you can truly work towards achieving your goals.

Being customer centric, in its purest form, means making your decisions around what is best for your customers. This might mean making some financial sacrifices, reducing profits or creating work that does not directly
benefit the organization. If your business claims to be customer centric then a good question to ask yourself is whether you really are putting the customer decisions ahead of the financial decisions. This is not to say that putting your financial decisions ahead of your customer decisions is a wrong thing.

It is worth ensuring that overall marketing strategy is truly aligned with genuine level of customer centricity. And at a final stage think how to best invest in digital marketing.

good-luck (Team Digital Performance @ Expertek US)

Future Role Of Digital Currencies & Digital Wallets...Digital wallets allow consumers to load and store payment methods ...
07/26/2022

Future Role Of Digital Currencies & Digital Wallets...
Digital wallets allow consumers to load and store payment methods and access funding sources, such as cards or accounts, on their mobile devices. These wallets will be increasingly important as a payment ‘front end,’

The use of digital wallet–based transactions grew globally by 7% in 2020, according to a report by FIS, a financial services technology group, which predicts that digital wallets will account for more than half of all e-commerce payments worldwide by 2024, as consumers shift from card-based to account- and QR code–based transactions.

Customers are going to continue to embrace the wallets that match their preferences—whether it’s the type of phone they own or how they bank or even their location. Merchants should therefore prepare to offer a suite of wallet offerings based on their customers and their demographics.” (courtesy: pwc)

Cheers (Team Digital Performance @ Expertek US)

For Your Eyes Only :)
07/21/2022

For Your Eyes Only :)

Online Consumer Shopping Perspective...Arguably, levels of consumer demand for online shopping and services determine th...
06/08/2022

Online Consumer Shopping Perspective...

Arguably, levels of consumer demand for online shopping and services determine the size of e-retail markets and when or if a market saturation point will be reached for online purchasing. Various influences, such as ease of access to the Internet, levels of competency in use of the technology, perceived benefits of engaging in online shopping and various demographic variables, have been identified as key factors likely to impact on whether an
individual shops online or not.

Consumers everywhere are ‘buying into’ the idea of shopping online. Online retailing has been growing at an estimated average of 25% annually globally. The digital is a disruptive technological innovation and its impact on retailing has been deep and as a result many businesses are changing the channels they use to sell their goods and services. In fewer parts of the world, retailers have been quick off the mark in developing their own branded e-commerce stores, whereas in other parts of the globe e-marketplaces dominate.

In-short online retailing has evolved and it is fascinating to see how communities of businesses and their shoppers are shaping the online shopping experience to suit their own needs. More to come, More to watch, stay tuned :)

good-luck (Team Digital Performance @ Expertek US)

Consumers Retain Brand Effects Of Digital Well After 1st AD EXPOSURE..We are aware of that there are carry-over effects ...
05/16/2022

Consumers Retain Brand Effects Of Digital Well After 1st AD EXPOSURE..
We are aware of that there are carry-over effects of TV and other conventional advertising. Post ad influence lasted for at least a week after viewer first exposure/interaction with TV Commercial, there are indeed some hidden phycological effects that remain in a viewer memory.

Analysis gathered and put together by Kantar’s cross channel database, it reveals that the same is identical of campaign exposure through digital touchpoints – over 20% of original brand impact is carried through due to ad stock eight weeks after 1st interaction. Retained brand impacts for digital channels are on also par with those of other media, reiterating that effective media carries through no matter the medium of delivery ?

Cheers (TEAM EXPERTEK US)

Effectiveness Anxiety & Measuring Cross Media Performance Is Challenging :)Understanding brand impact across multi chann...
04/15/2022

Effectiveness Anxiety & Measuring Cross Media Performance Is Challenging :)
Understanding brand impact across multi channels reveals how customer communication and interaction improve brand awareness and perceptions, ultimately leveraging brand growth and the bottom line. Yet, there is advertiser/marketer anxiety about measuring brand effectiveness caused by lack of understanding of the holistic impact of digital media in brand building?

Most marketers feel they can assess some aspects of brand performance, but there are vacuums. Blind spots made ‘fortified treasure’ invisible and surely impacting a capacity to measure cross media channels performance, while lack of in-depth understanding of integrated campaigns across digital and non-digital activities is also a challenge?

good-luck (Team Digital US)

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