Powerling

09/01/2020

🤝 Powerling is the 23rd largest LSP in Europe 🤝

Independent market research firm Common Sense Advisory, Inc. Research recognizes Powerling as a leader in the multi-billion global translation, interpreting, and localization industry 📊

The rankings are based on confirmed revenue from 2019—CSA Research found that the market that year for language services and supporting technologies reached US$49.60 billion.

Learn more here ▶️https://powerling.com/blog/entry/powerling-recognized-among-largest-language-service-providers-in-europe/

05/25/2020

🤝 Powerling 🤝

Let us solve all your international problems 💪

Powerling is a woman-owned business founded in 1983 that is today established as a trusted, versatile, and comprehensive language service provider.

We Specialize in the sectors of life sciences, law & finance, IT & marketing, and manufacturing & distribution.

We offer solutions in over 75 languages 🗺️

Concentrate on your core business, we will make sure everyone understands you 🌐

05/12/2020

🗺️ Localisation et Web 🌐

Pourquoi la localisation est si importante pour le SEO?

Site web traduit en plusieurs langues + Contenu web adapté à chaque pays cible

= Gros bénéfices pour l’entreprise, car elle met en avant ses produits et services à l’échelle internationale 💸💸💸

La traduction SEO comprend à la fois la traduction d’un texte vers une autre langue et l’optimisation de ce texte pour le site web de l’entreprise dans un autre pays.

Pour lire l’article, c’est ici ▶️https://powerling.com/fr/blog/entry/le-seo-dans-la-traduction/

05/07/2020

🤝 Powerling 🤝

What are the Top Risks Of Medical Translation?

Medical translation is one of the fields in translation where preciseness is of the utmost importance.

“Due to a mistake in the labels of the prosthesis, forty-seven people got the incorrect knee replacements and had to undergo two operations instead of one.”

Powerling translators have in-depth industry knowledge of safety, user documentation, and the entire life sciences commercial supply chain 🧪🧫

Read more ▶️https://powerling.com/blog/entry/what-are-the-top-risks-of-medical-translation/

04/29/2020

📚 Time to read 📚

We all have heard about Grimm brothers’ fairy tales like Rapunzel, Snow White and Hansel & Gretel.

But do we actually know the real stories?

For the first time in over 200 years, the fairy tales will finally be translated to have blood and horror restored in the stories. 🧚

“Rapunzel is impregnated by her prince, the evil queen in Snow White is the princess’s biological mother, plotting to murder her own child, and a hungry mother in another story is so unhinged and desperate that she tells her daughters: I’ve got to kill you so I can have something to eat.”
Many people considered the stories too gruesome for children, this is why over the years, translations adapted the stories in order to make them less violent.

Read more ▶️https://www.theguardian.com/books/2014/nov/12/grimm-brothers-fairytales-horror-new-translation

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On a tous entendu parler des contes de fées des frères Grimm comme Raiponce, Blanche-Neige et Hansel & Gretel.

Mais connaissez-vous vraiment les vraies histoires ?

Pour la première fois depuis plus de 200 ans, les contes de fées seront enfin traduits pour que le sang et les horreurs soient réintroduits dans les histoires.

Read more ▶️https://www.theguardian.com/books/2014/nov/12/grimm-brothers-fairytales-horror-new-translation

‘It is time for parents and publishers to stop dumbing down the tales for children,’ says editor of uncut edition

04/27/2020

🌍 News 🌍

The EU Delays the Medical Device Translation Requirements by 1 year

MDR will be a huge challenge for many medical companies that will have to translate their medical devices in possibly all 24 European languages. “MDR could become the most disruptive factor to hit the European healthcare market since the start of the Second World War” Jeffrey B Jump (chairman and CEO of MedAlliance) This quote was said in October 2019 before the start of the Covid-19 crisis which has greatly affected medical companies.🧪

This is why the EU has decided to push the deadline by 1 year “This will relieve pressure from national authorities and industry, and it will allow them to focus fully on urgent priorities related to the coronavirus” Stefan de Keersmaecker 🧬

It is important to remember that this delay does not give that much extra time especially if companies are slowed down due to the economic and health situation.

Read more ▶️https://powerling.com/blog/entry/covid-19-the-eu-mdr-will-be-postponed-by-1-year-26-may-2020/

04/17/2020

📌 Business & Fun 😛

Glimpse is a great website where you can see the all the change is trends online! They made a special page where you can see the ones that are the most affected by . This is a great tool to spend time if you are just curious or maybe find new opportunities. Check out their website! ▶️https://meetglimpse.com/covid19/ 🌐
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Glimpse est un superbe site web où vous pouvez voir toutes les évolutions des tendances sur le web ! Ils ont créé une page spéciale où vous pouvez voir toutes les recherches en ligne qui sont les plus touchées par . C'est un excellent outil pour passer du temps si vous êtes simplement curieux ou si vous trouvez de nouvelles opportunités. 🌐

04/15/2020

📖 Learn 📖

Does the language you speak changes your perception of time? That’s what Kendra Pierre-Louis is trying to explore in this article from Popular Science. 🧪

“Swedish and English speakers, for example, tend to think of time in terms of distance—what a long day, we say [...] Spanish and Greek speakers, on the other hand, tend to think of time in terms of volume—what a full day, they exclaim. Time becomes a container to be filled.” 🌐

Read more ▶️https://www.popsci.com/language-time-perception/

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La langue que vous parlez change-t-elle votre perception du temps ? C'est ce que Kendra Pierre-Louis tente d'explorer dans cet article de Popular Science. 🧪

"Les Suédois et les Anglais, par exemple, ont tendance à penser au temps en termes de distance - quelle longue journée, disent-ils [...] Les Espagnols et les Grecs, en revanche, ont tendance à penser au temps en termes de volume - quelle journée complète, s'exclament ils. Le temps devient un récipient à remplir". 🌐

Lire plus▶️https://www.popsci.com/language-time-perception/

Different languages frame time differently. Read on.

04/08/2020

“Eat your Fingers Off!”

🗺️ Localization fail 🗺️

There are many examples of companies launching products in new countries and having a problem with the localization of their content.

A great example is KFC when they tried to launch their fast-food chain in the 1980s in China.

KFC tried to simply translate their famous catchphrase “fingerlickin’ good”, but languages don’t simply translate one word to another the way a multilingual dictionary might 🍗

The end result was a brand new, accidental catchphrase that read something like “eat your fingers off!”. Humorous, and ultimately fairly tame but wrong nonetheless.

Some localization mistakes are not a big deal, but some localization fails can create some big problems 😁

If you want to learn more about it, here are 5 Things to Know About Website Localization

Check it out ▶️https://powerling.com/blog/entry/5-things-to-know-about-website-localization/

04/06/2020

📖 Learn 📖

Does the language you speak influence how you think? 🤔
“While English has a single word for blue, Russian has two words, goluboy for light blue and siniy for dark blue.” This wonderful article from the Scientific American explores how our language can affect the way we think.

Check it out ▶️https://www.scientificamerican.com/article/our-language-affects-what-we-see/

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La langue que vous parlez influence-t-elle votre façon de penser ? 🤔
"Alors que l'anglais a un seul mot pour le bleu, le russe en a deux, goluboy pour le bleu clair et siniy pour le bleu foncé." Ce formidable article du Scientific American explore la façon dont notre langue peut affecter notre manière de penser.

Check it out ▶️https://www.scientificamerican.com/article/our-language-affects-what-we-see/

A new look at “the Russian blues” demonstrates the power of words to shape perception

04/03/2020

📚 Time to read 📚

Have you ever wondered why do Dolphins have an accent? 🤔
If you are stuck home and have nothing to do, you can read “Don’t Believe a Word” by david shariatmadari
The Book “delves into the riddles of language: the opacities, ambushes, dead ends, sudden ecstasies” and is a great introduction to linguistics.

Here is a great Book review from The New York Times ▶️https://www.nytimes.com/2020/01/01/books/review-dont-believe-word-david-shariatmadari.html

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Vous êtes-vous déjà demandé pourquoi les dauphins ont un accent ? 🤔
Si vous êtes enfermé chez vous et que vous n'avez rien à faire, vous pouvez lire "Don't Believe a Word" par -shariatmadari
Le livre "plonge dans les énigmes de la langue : les opacités, les embuscades, les impasses, les extases soudaines" et constitue une excellente introduction des complexité linguistiques.

Voici une excellente critique du livre par le new york times ▶️https://www.nytimes.com/2020/01/01/books/review-dont-believe-word-david-shariatmadari.html

David Shariatmadari’s book delves into issues like grammar snobbery, quirks of human and animal speech, and the transformation of even the simplest words.