Pamela Grice Coaching

05/22/2026

You finish the laundry. You finish the task list. So why is that one project still sitting on the shelf? Hint: maybe it's not your wiring. Check out my new post on Substack:

The real reason your best ideas are collecting dust, and what it's quietly costing your creative soul.

05/15/2026

I think a lot of women — especially thoughtful, capable women — have spent years auditioning for love, belonging, safety, approval, rest, even permission to exist.

So we become hyper-capable.
Hyper-responsible.
Exceptionally useful.

And eventually, deeply tired.

I wrote something deeply personal today about exhaustion, performance, and the quiet grief of feeling like you always have to earn your place in the world.

“The Lifelong Audition” is available on my Substack (be sure to subscribe so you never miss an article): pamelagrice.substack.com 🤍

05/09/2026

Christian entrepreneurs are hiding...here's why and small shifts to make along the way.
https://pamelagrice.substack.com/p/i-didnt-realize-i-was-hiding-in-business

04/30/2026

When the Plan Changes, Look Around

I woke up this morning (the last day of April) to a dusting of snow on the ground and rain in the forecast all day.

The plan had been a 3.5-hour drive up to Estes Park.

Rocky Mountain views.

A full day of rest and beauty.

I'd been looking forward to it.

Instead? I'm staying home. And honestly? Home is just fine.

There are deer just outside my front door. Hills to wander whenever I'm ready. Snow-dusted junipers standing quiet in the fog. Peace that doesn't require a destination…we designed our life this way - I don’t know why I’m so quick to forget or to disregard what’s right in front of me.

Here's the thing about running a business — we make plans. Good plans. Thoughtful plans. And then the weather changes.

👉 Continue reading on Substack

https://substack.com//note/c-251619767?r=88sfov&utm_source=notes-share-action&utm_medium=web

04/23/2026

This is where I’ll be living for the next while.
In the gap between what we say we believe - and what we actually live from.

If that idea made you pause, this space was built for you.

My new newsletter series The Belief Beneath the Belief goes deep on exactly this. It’s free.
It’s worth your time.

Subscribe here https://montygal.activehosted.com/f/395

04/22/2026

Okay… I need to say something that I didn’t expect to say.

For a long time, I hated the phrase “fake it ‘til you make it.”
Like… full-body resistance. It felt dishonest. It felt like pretending. It felt like the exact opposite of everything I believe about building a business — which is showing up honestly, being grounded in who you are, and creating something real.

But I’ve been digging into this lately — looking at research around confidence, imposter syndrome, how growth actually happens — and I’ve had to change my mind.

Not a little shift. A full one.

Because I realized… I think I misunderstood it.

What I thought it meant vs. what it actually is

I used to hear “fake it” and translate that into be a fraud.
Smile when you’re struggling. Act like you have it all together. Perform.

That’s not it.

What this is really about is practice.

You’re not pretending to be someone you’re not.
You’re practicing being the person you’re becoming.

There’s a difference there that matters.

I came across this idea from Ian Robertson — he talks about stepping into confidence like an actor stepping into a role. You don’t wait until you feel confident. You start showing up as “Confident You” and let your behavior lead.

And over time… your brain catches up.

That’s not fake.
That’s how growth works.

What’s actually happening in your brain

There’s this concept called Neuroplasticity — which basically means your brain is constantly rewiring itself based on what you repeatedly do.

So when you keep showing up, even when it feels awkward or uncomfortable…
when you speak up, even when your voice shakes…
when you take action before you feel ready…

You’re not just “trying.”
You’re literally building new pathways in your brain.

You’re becoming someone new — physically, neurologically, over time.

And here’s the wild part: your brain doesn’t draw a clean line between practicing confidence and having confidence. It responds to the repetition.

Which means every time you step into that next version of yourself — even if it feels a little too big right now — you’re giving your brain the evidence it needs to believe it.

The part I wish more people talked about

When you show up in that in-between space — not quite where you want to be yet, but no longer where you started — you’re not being inauthentic.

You’re being visible in your growth.

And that matters.

Because your people don’t need perfection.
They need to see what it looks like to take action anyway.

That’s leadership.

Not having it all figured out…
but being willing to go first.

So here’s what I want to offer you

If you’ve been telling yourself:
“I’m not confident enough yet.”
“I’m not ready.”
“I need more time.”

I want you to gently challenge that.

Not with pressure… but with possibility.

Step into the version of you that you want to become.
Not who you think you should be — who you actually want to be.

Do the thing that feels a little too big.
Post the video.
Launch the offer.
Raise your prices.
Start before it feels comfortable.

Let it be imperfect. Let it feel a little shaky.

That’s not you faking it.

That’s you building it.

And one day — sooner than you think — you’ll look back and realize you’re no longer “trying” to be that person.

You just are.

And it all started the moment you decided to begin.

I’m in your corner. Always.

04/21/2026

I want to tell you why I'm here — and why now.

I've spent years coaching women in business. And I'm not ashamed to own the fact that I've been good at it.

The strategy work, the offer clarity, the messaging — I love that work, and it gets results.

But about two years ago, I started noticing something I couldn't unfeel.

I'd help a woman nail her pricing — and she'd still apologize every time she sent an invoice.

I'd help another one build a clear, compelling offer — and she'd still find a reason to delay launching it.

Over and over, the pattern would resurface, no matter how good the strategy was.

The strategy wasn't the problem.

Something deeper was.

As a psychotherapist, I knew exactly what I was looking at: a belief operating below the level of conscious thought.

Not a mindset issue you can fix with an affirmation.
Not a knowledge gap you can fill with a framework.
A belief — formed somewhere, at some point, by a real experience — that had quietly been running everything.

A belief beneath the belief.

And here's the thing that broke my heart a little: most of these women were deeply faithful. But there's a difference between what you profess and what you live from — and a lot of us, without ever meaning to, have been living from something that was never actually true.

That's the work I want to do here.

Not more strategy (though strategy matters).
Not more mindset hacks.

But the slower, deeper, more honest work of finding the belief beneath the belief — and letting the truth of who God says you are actually land, instead of just passing through.

I'm Pamela Grice — and this is Pamela Grice Coaching.

If you've been following me in the Crochetpreneur world, you know me there. This is the fuller version of what I do, and I'm finally ready to say it out loud.

If you're a Christian creative woman — a coach, a graphic designer, a consultant, a photographer — who has built something real and still can't shake the feeling that something underneath keeps working against you, this is for you.

I'm so glad you found this page.

Tell me: what's the pattern you keep trying to break? I'd love to know I'm not the only one who sees it. ⬇️