Apex Consulting Network

08/21/2024

From Frustration to Freedom: Wil Reynolds and the Journey of Starting SEER Interactive 💪✨

Listen to the full episode: https://open.spotify.com/episode/1KNJmXhYOTPjaKuOV9Kvg5

Learn more about SEER Interactive: https://www.seerinteractive.com/

Connect with Wil: https://www.linkedin.com/in/wilreynolds

Read Wil's Medium: https://wilreynolds.medium.com/

08/20/2024

Algorithm Based Marketing is Dying.

Google only cares about profit and social media's are constantly manipulating their algorithms.

But, all hope is not lost.

As of July, 2024 Streaming TV hit 40% of TOTAL U.S. TV Usage for the First Time in history.

In this video, our CEO explains the exact strategy we used to help a local Bojangles franchise expand market share as the first location in Northeast Ohio. By combining video commercials shown on platforms like Amazon Prime Video, Roku, Tubi, and Pluto TV with coupons targeted towards mobile phones, we captured the attention of potential customers during their evening TV time and rewarded them with irresistible Bojangles coupons the next morning - leading to 150+ new customer visits in less than 90 days.

Advantages of Programmatic + CTV for Restaurant Franchisees:

1. You likely already have a creative bank of content that can be repurposed for Programmatic + CTV
2. Location based targeting allows you to directly target your local competition's customers
3. Dayparting eliminates wasted ad-spend by targeting your customers when they're most likely to engage

If you're looking to set yourself apart from the competition, now is the perfect time to explore a CTV + Programmatic Strategy.

It's time to FREE yourself from chasing the algorithm.

06/07/2024

If you're not using LinkedIn to grow your personal brand or your business, here are some reasons you should be ⬇️

1. A few years ago I had 0 followers on LinkedIn, and now I have a global network of over 2600 direct connections, and 3000 people that follow what I post.

2. The average amount of people that see my posts on LinkedIn and actually message me, or share my content, is around 3x higher than Instagram or FB

3. LinkedIn posts are ranked in Google. If someone searches your name on the internet, and your LinkedIn profile is decked out - you will show up more in searches.

4. LinkedIn is a search engine itself. My personal profile is viewed by 300 to 500 people every week that I don't know - strictly because the content that I post shows up when they're searching LinkedIn for resources

If you're a business owner, coach, financial advisor, aspiring entrepreneur, college student seeking mentorship, or someone looking to make a career change in the next few years - LinkedIn is a non-negotiable for you!

If you've never used it before, or want some advice on how to go about it - feel free to shoot me a message.

Always game to help someone out along their journey.

Happy Friday y'all!

06/05/2024

Have you ever gone to a store or restaurant, and then started seeing their ads all over your phone?

Maybe when you get home, you even say their ads on your TV in between your Amazon Prime Shows 😳

Come to our FREE educational workshop on June 26th from 12-1PM to get a behind-the-scenes look at how advertising companies make that happen, and how "not complicated" it is to leverage that same technology to grow your business.

Here's the link to register ⬇️

https://forms.gle/s1vM7qjAsu9aeWWz9

04/23/2024

Have you ever considered the profound impact design thinking could have on the development of middle schoolers?

Join our CEO Jan Almasy as he chats with Joel Daniel Harris from TomTod Ideas and uncover how revolutionizing the education system through co-learning and innovation can reshape not only individual lives but also entire communities.

They explore frameworks, that challenge traditional career trajectories and encourage students to ask, "Who do I want to be?" rather than, "What do I want to do?"

Their conversation reveals how Joel's initiatives, including summer camps and after-school clubs, are equipping adolescents with tools to authentically engage with their community and foster a generation of proactive and empathetic leaders.

TomTod's Eleventh Annual Feast of Ideas Fundraiser is happening now!

If this episode impacts you, and you'd like to donate. We encourage you to donate to TomTod's mission.

Visit the links in the comments to listen to the full episode and donate today ⬇️

03/08/2024

🚨 JOB ALERT 🚨

Please share if you know anyone looking for a role in Marketing. Will deal with lots of internal marketing, flyer creation, and member outreach.

I think it would be perfect for a graphic designer looking to step into more of a leadership role, or a recent college grad with marketing experience looking to build a really solid network while having a predictable income in this crazy economy.

https://www.indeed.com/m/viewjob?jk=eaaa179500f8748b&advn=677591086233309&adid=427362838&ad=-6NYlbfkN0CwhlmVo1MUniwU4TRzVbp5ndsU5MtA3tPRzvDQsw6fi4kfO5I3L2pCoNrHkW3hyPknfPub5T0HQdt4OXvm3NICkXQTywik5zvFKCJXagOaDdDteOgGsRLnZ5Y9cbBmzlXk0xBOkdj6Mp_VHAObnHefTSumFMEcwFi5anfKOPPOLX6jwxcq-lu56RiuCmE2kuITLBgpcRQyRvIR62-a61eUwzZ5HtwBpiMAxIqt5JN_8Z1ya39w8fGihZ-kkDZ74ugSh3urlh72_jqwdu6YuhGDN_h3kfT10kh6UFzhLFfIt_xniz5IZ4l__JgSty9OVZzRNfEUKVLvk1Uz1vGX9X_ufuJUoD5ds6Pb-OKKvBU2_YQ1xPFc7ZE9h8WbCZ71xcYZgPyPs0BZibGGkjksYx7ooYrtWWRe1BcCzdOgzSuTgqxD-al8u-jgGDnWw82zbC9tWiwV7WPVXW_Im_F1VS_GMAYy8pWrCm184Fw0GFDvNSYVpAWhW7qgHb9Lten1YSDLHJpk5Dj06kP25MVNuedOlOBjhfpp5QQMIvfabX23lNtWFugddqtaXaqkRptdCv46qzd5KLNosw%3D%3D&from=serp&dest=http%3A%2F%2Fwww.indeed.com%2Fjob%2Fmarketing-director-eaaa179500f8748b&desth=df091c25b606ba42ea37ac6bcf3c60ff&prevUrl=http%3A%2F%2Fwww.indeed.com%2Fm%2Fjobs%3Fq%3DGlenmoor%2BCountry%2BClub%26l%3DOhio%26aceid%3D%26gad_source%3D1%26gbraid%3D0AAAAADfh6_sfkybtU3-_9dzIGiJ1dC3XP%26gclid%3DEAIaIQobChMIvqr-h6rlhAMV-wGtBh0xjAfrEAAYASAAEgLGcvD_BwE%26gclsrc%3Daw.ds&tk=1hofm9936kbmr80g&dupclk=1&acatk=1hofm9ignj4h6800&pub=6917c08ec3ecf6012dd26f3773156e870cace3277f6b99df&camk=4HOcmqOLYrCoVgbMXOnzRw%3D%3D&xkcb=SoBV6_M3DPkq_OwTH50LbzkdCdPP&xpse=SoCw6_I3DPkpi-xcqZ0JbzkdCdPP

Glenmoor Country Club

02/10/2024

Had a great time today supporting Jackson Local Schools Foundation and the The Marlin and Minnie Snyder Foundation at the Polar Plunge!

Shoutout to Mitchell Graham and JDog Junk Removal & Hauling Canton for being willing to engage in these shenanigans, and for hooking me up with a blinking nose for the evening lol.

Also want to thank All Circles Media for shooting a ton of great behind the scenes footage today! We’ll be releasing a full vidoe highlighting the day in the next few weeks!

Now on to working security at the ROGUEONES // ALL CIRCLES MEDIA HEADLINES BUZZBIN show tonight in Akron 👊