He creates executive escape plans and has taken thousands of couples through an investigation of small business ownership. While Golden arches dot the American landscape … franchising today is more than burgers and shakes and fries. In fact, there are more than 3,500 active franchise companies promoting their business systems in the United States today. Franchising has grown significantly beyond r
estaurant and fast food concepts. With thousands of choices across more than a hundred business categories, where does a person begin? Google “Franchising”
Many people rely on the internet as their primary information source these days and turn to their favorite search engine when researching an interest. Google the term “franchising” and almost 19,000,000 search results are served up. Plus, there are more than 50 franchising web portals, each with hundreds of individual franchises on each site and nothing insures information found on the internet is accurate. Targeting a franchise may seem to be an easy task, but with enough information available on the web to consume a 2-week vacation, even skilled executives find the “explore on your own” method to be frustrating, unrewarding and downright confusing. Beyond the corporate jungle
Independent investigations become confusing when people start looking at specific franchise businesses before they create a vision consistent with their lifestyle goals and financial objectives. What should happen in the beginning of a search for a franchise is a question and answer phase that is specific to the individual. This Q&A should create a vision of what the individual’s work life and work life balance can be… beyond life in the corporate jungle. While web sites aren’t good at interactive consultations, franchise consulting services are. Many people are not even aware of the existence of franchise consulting services because they are a relatively new service and only used by people who are actively seeking small business ownership. The past decade has given rise to franchise consultants who serve their candidates very much like an executive recruiter serves both the employee and the employer. An executive recruiter looks to match the right candidate to the right company just as a franchise consultant looks to match the right investor with the right franchisor.
