07/16/2025
π¨ Founders: This could be the most important negotiation of your life.
Selling your company? The difference between a good deal and a great one comes down to one conversationβand most founders walk in unprepared.
ποΈ On the latest Built to Sell Radio, Christopher Hadnagy (author of Human Hacking and trainer of elite military units + Fortune 500s) reveals how to:
βοΈ Read buyers like a book β Spot hidden tells in their body language and tone.
βοΈ Shut down last-minute deal-chipping ("re-trading") without blowing it up.
βοΈ Turn "Why are you selling?" into leverage (not a liability).
βοΈ Avoid the earn-out trap with questions that lock in your payout.
π‘ Whether youβre years from an exit or in talks tomorrow, these battlefield-tested tactics will help you negotiate like the prosβnot the underdog.
Tag a founder who needs this! π
π Listen now:
Negotiating the sale of your company may be the highest-stakes conversation of your life. In this episode of Built to Sell Radio, part of our Mastering the Deal series, youβll learn how to stay composed when everything youβve built is on the table.