06/17/2026
๐จ Buying leads? The real risk may show up later.
The Liberty Mutual TCPA class certification order is a reminder that lead buyers need more than a vendorโs promise that consent exists. If a consumer disputes a call or text, your team may need to prove what they saw, when they submitted it, and whether your company was clearly named. ๐
This blog looks at why consent records, seller lists, lead sources, DNC checks, and reassigned number data matter before leads enter your CRM. ๐ก๏ธ๐
Worth reading:
https://insights.searchbug.com/buying-leads-tcpa-consent-proof-liberty-mutual-case-abdc6be59f3d
Liberty Mutualโs recent TCPA class certification order puts a common lead generation risk back in focus for insurance marketers, complianceโฆ