08/03/2026
Great conversations aren’t just about innovation — they’re about service, trust, and creating real value for people.
In a recent conversation on Monetizing Innovation, Ron Swidler, CEO of Gettys Group, shared a powerful reminder: the best businesses don’t use technology for technology’s sake. They use it to serve people better.
A few takeaways that stood out:
• AI should supplement human connection, not replace it
• The strongest brands pay attention to changing customer expectations
• Small, fast experiments can reveal more than big assumptions
• Great culture is what turns good service into unforgettable experiences
One of the most compelling ideas was this: in hospitality, and in business more broadly, the real advantage comes from making people feel valued. That principle applies whether you’re designing a hotel, leading a team, or building a brand.
The future belongs to organizations that combine creativity, technology, and human care in a way that feels personal and meaningful.
