03/18/2025
New Look, Same Soul: Crafting an Authentic Rebrand
Have a peek at a team project that CMG undertook last fall with Judith van Vliet, Sandra Sampson, CMG, Paula Leonard, CMG, Samantha MacLean, Kasia Moskwinski and myself. So much change had taken place over the 5 years that I served as president of CMG and updating the branding felt necessary as we also created a new website. This post on Colorfuel's blog explains the rationale and you may have already seen the results as our new president Montaha Hidefi, Color Archaeologistâ„¢, CMG, CRSC has blazed forward this year.
Careful consideration and respect for a brand's history are imperative with change. Color is a defining emotional message.
https://www.color-fuel.com/blog/new-look-same-soul-crafting-an-authentic-rebrand