08/24/2026
Most people hunt facilities. Almost nobody starts with the number.
Here's the math nobody hands beginners: a decent self-storage facility throws off roughly $2 per square foot per year in cash flow — after expenses, after debt service.
20,000 sq ft ≈ $40K/yr.
Want $100K/yr? You're hunting ~50,000 sq ft.
That one number changes what you look at, who you call, and what you're willing to pay. The other 3 steps:
2) Build a list nobody else is working — the mom-and-pops priced under market with no website and no online rentals.
3) Make contact BEFORE you underwrite. Don't burn hours analyzing owners who won't even talk.
4) Set your drop-dead max price before anyone counters, then offer a little under it. "Offer 800. Not a dime over 900."
Full 4-slide breakdown on Instagram: https://www.instagram.com/p/DccKyPhG_dv/
Save it. You'll want it on your next deal.
