JJ Keegan+

JJ Keegan+ Smart profitable insights to create value for golfers on a foundation that is fiscally self-sustaining for the golf course owner.

Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Like the game of golf, the business of golf requires many areas of expertise. At Golf Convergence, we help golf courses create a strategic vision, determine the tactical resources required and guide in the implementation of operational policies and procedures to ensure the investment return of a golf c

ourse is maximized. The Golf Convergence WIN seven-step formula identifies the key action opportunities that every operator can easily implement to achieve impressive results, even in these challenging economic times.

Do you know the significant differences between operating golf courses in Asia, the United Kingdom, and the United State...
10/03/2024

Do you know the significant differences between operating golf courses in Asia, the United Kingdom, and the United States? Pages 41 -57 provide a comprehensive overview of the benefits of each golf management model.

Unsure about the implication of rate changes on potential revenue or whether renovations or capital investments are prudent. Page 138 - 141 will provide two examples of golf courses that undertook a unique financial analysis that you can utilize to project your 2025 return on investment.

Would you invest $200 for up to a 3000% return? Learn on pages 160-161 what six Colorado golf courses have done beyond dynamic pricing to boost revenue from $90,000 to over $600,000 with excellent customer acceptance.

Would you like to see the best practices of 35 golf courses worldwide that you might be inspired to emulate to enhance your customer experience? See pages 228-257.

These four examples are just a brief snippet of the insights provided to managing a golf course.

In the 24 days since the book was published, a Professional Golf Management Program has invested in it for its students, leading course operators in Canada, Spain, and the United States have acquired it, and employees of two of the largest golf associations have obtained it to ensure they remain at the forefront of the business of golf.

With Fall and Winter approaching, this is the optimum time to embrace and implement into your 2025 business plan what the leading golf course managers are accomplishing to create value for their golfers on a foundation that optimizes the financial performance of their facilities.

We sometimes take for granted how fortunate we are. I had the pleasure of playing yesterday the recently Gil Hanse reno...
09/25/2024

We sometimes take for granted how fortunate we are. I had the pleasure of playing yesterday the recently Gil Hanse renovated 7,039 yards, Par 71 Denver Country Club with the former Vice President of the USGA, who is a member of the R&A and the Paradise Valley CC and the owner of the prestigious Club at Ravenna, a Jay Morrish design.

It is the perfect course as we all age. It requires some well-struck shots but is forgiving enough, particularly off the tee, that it makes for a very enjoyable round. It was refreshing to play a golf course where the breaks in the greens were subtle contrasting to the dramatic green complexes with severe slopes that become in vogue.

The Denver CC reflects the contemporary private club today with tennis, pickleball, swimming, ice hockey rink, and contemporary men's and women's merchandise outlets with the culture embedded in tradition.

I was impressed and surprised by the custom-made bag tag etching our name.

The Olde Page Course at Page Belcher, a 6,826, Par 71, is the prototypical municipal golf course. Located on the southw...
09/24/2024

The Olde Page Course at Page Belcher, a 6,826, Par 71, is the prototypical municipal golf course. Located on the southwest side of Tulsa, with fees 50% than which is charged at Club at Forest Ridge, the experience was certainly a marked difference. This course is also managed by Troon Golf via their Indigo Sport Management Division.

Ironically, the City of Tulsa just issued an RFP for management of the facility.

We are very fortunate to be able to view the golf courses that compete against our clients when engaged in a strategic planning review to determine whether value = experience - price.

For Forest Ridge, the answer was yes. Due to the extremely low fees at Page Belcher, there was value in what we paid but our client's course offers the avid and recreational golfer a far better experience.

The Club at Forest Ridge is a Troon-managed, semi-private golf club in Broken Arrow. It opened in 1989 and was designed ...
09/23/2024

The Club at Forest Ridge is a Troon-managed, semi-private golf club in Broken Arrow. It opened in 1989 and was designed by an Oklahoma native Randy Heckenkemper.

When creating a strategic plan for a golf course client, we "secret shop" ten courses that compete against our client. This week, I had the pleasure of Forest Ridge, a well-groomed, challenging golf course. The 4th, 6th, 7th, 10th, 12th, 13th, and 14th holes are very demanding on this course, which is rated 75.6 and has a slope rating of 140. Forced carries and narrow fairways abound.

What I really like is undertaking a strategic plan is the golfer survey we conduct. Forest Ridge was correctly rated the top public golf course in the Tulsa metroplex. Our client's golf course, Adams Golf Club, ranked second, which was also very well desired.

The course is home to the South-Central PGA Section and is surrounded by upscale residential homes.

The Rendition Golf Course, www.renditionsgolf.com, at 1380 W Central Ave, Davidsonville, MD 21035, managed by Landscapes...
09/17/2024

The Rendition Golf Course, www.renditionsgolf.com, at 1380 W Central Ave, Davidsonville, MD 21035, managed by Landscapes Unlimited with a prime time green fee rate of $124, inclusive of cart and range balls, provides 18 replica holes, including the 11th, 12th and 13 at Augusta, the 11th at Merion and the 17th at Sawgrass with great authenticity. As one plays the 7th hole (the 11th at Augusta), music plays from the cart GPS screen to the theme song of the Masters.

The sign on each sign states, "Renditions has not received permission to copy the selected hole and is not associated with, affiliated with, or sponsored by the golf courses, champions, or championships listed here."

One might recall the litigation that "Tour 18" faced in copying the Lighthouse from Harbor Town at their Dallas and Houston courses.

I would recommend the course. While I had played 12 of the 18 holes, my playing companions enjoyed the experience of playing the simulated holes.

May I Ask You Four Questions?Do you know the significant differences between operating golf courses in Asia, the United ...
09/14/2024

May I Ask You Four Questions?

Do you know the significant differences between operating golf courses in Asia, the United Kingdom, and the United States? Pages 41 -57 provide a comprehensive overview of the benefits of each golf management model.

Unsure about the implication of rate changes on potential revenue or whether renovations or capital investments are prudent. Page 138 - 141 will provide two examples of golf courses that undertook a unique financial analysis that you can utilize to project your 2025 return on investment.

Would you invest $200 for up to a 3000% return? Learn on pages 160-161 what six Colorado golf courses have done beyond dynamic pricing to boost revenue from $90,000 to over $600,000 with excellent customer acceptance.

Would you like to see the best practices of 35 golf courses worldwide that you might be inspired to emulate to enhance your customer experience? See pages 228-257.

These four examples are just a brief snippet of the insights provided to managing a golf course.

In the 24 days since the book was published, a Professional Golf Management Program has invested in it for its students, leading course operators in Canada, Spain, and the United States have acquired it, and employees of two of the largest golf associations have obtained it to ensure they remain at the forefront of the business of golf.

With Fall and Winter approaching, this is the optimum time to embrace and implement into your 2025 business plan what the leading golf course managers are accomplishing to create value for their golfers on a foundation that optimizes the financial performance of their facilities.

Available at: https://jjkeegan.com/product-category/book-store/

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7156 Timbercrest Lane
Castle Rock, CO
80108

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