What are the opening hours?

Friday 12pm - 6pm Saturday 12pm - 6pm

Private Label Cellars

Home
United States
Catharpin, VA
Private Label Cellars

Boutique Farm Winery, located in Catharpin VA, USA. We are open on Fridays and Saturdays 12 noon to 6 pm. Must be 21 years or older to visit.

09/10/2026

Stop by Private Label Cellars this Friday or Saturday for a tasting, or simply settle in with a glass of wine and something delicious to accompany it. Warm baguettes, pizza, charcuterie, cheeses, crackers and more are waiting in the cooler.

Good wine. Good food. Good company. No complicated agenda required. Just sip, relax, and enjoy the weekend.

Friday & Saturday, Noon–6 PM

09/03/2026

Special Labor Day Monday Opening!

“Rise up this morning, smiled with the rising sun…” and with a beautiful weekend ahead, there’s really only one thing to do: slow down, pour a glass, and don’t worry ’bout a thing. Stop by Private Label Cellars and explore our new tasting lineup - one that gives summer a proper toast while gently welcoming the first hints of fall.

🍷 FUTURES PICKUP: The 2025 Barrel Aged Chardonnay is bottled, labeled, and ready for pickup for everyone who invested at our March Barrel Tasting. Picking up your futures this weekend? Enjoy a complimentary taste while you’re here!

Open Friday, Saturday & Monday | Noon–6 PM

Come raise a glass, catch the sunshine, and let the weekend unfold.

08/27/2026

Ashton’s Viognier is back on the menu! The 2024 Viognier is a winemaker favorite - and one of ours - offering the kind of character and conversation that makes every glass worth lingering over. Stop by and taste why this “conversation in a bottle” won’t last long.

🍇 Open Fridays & Saturdays | Noon–6 PM

08/20/2026

2024 Task Force is now bottled and ready for futures pick up. Aged 16 months in American Oak and finished in French Oak for 6 months. This proprietary blend is well structured, complex with a long contemplative finish. Come and get your futures. 2024 Task Force will not be released to the public for the foreseeable future.

Cheers,
Ashton

08/05/2026

⚠️ LOW INVENTORY ALERT! ⚠️
Going… going… almost gone!
Two standout favorites are disappearing fast from the cellar:

🍷 2021 Barrel Aged Chardonnay – Silver Award Winner
Crafted from Fauquier County grapes, barrel fermented and aged to perfection.

🍷 2023 Cabernet Sauvignon
Made with Loudoun County grapes and barrel aged 14 months in French oak for depth, structure, and elegance.

These wines won’t last long—once they’re gone, they’re gone!

Stop in soon and secure your bottles before it’s too late.

07/29/2026

🍷 Another exciting announcement for our Futures investors! 🍷

The 2024 Task Force is being bottled this week and will be ready for pickup soon!

Aged 18 months in American and French oak, this bold, perfectly balanced red is the result of patience, craftsmanship, and Ashton’s passion for winemaking.

What’s in the blend? That’s still top secret… but trust us, it’s worth the wait.

Futures members: Keep an eye out—we’ll be announcing pickup dates soon!

* Photo curtesy of a friend in wine.

07/25/2026

Special event today at Private Label Cellars. Closing at 5pm.

Cheers,

Ashton

07/22/2026

🍾 We’re bottling! 🍾

The 2025 Barrel Aged Chardonnay has aged to perfection and is being bottled in-house this week!

Crafted from Fauquier County grapes, this Chardonnay was barrel fermented and barrel aged, with regular lees stirring for a rich, silky mouthfeel. Fermented with three different yeast strains, it showcases the artistry and attention to detail behind every bottle.

Stop by Friday or Saturday and chat with our resident winemaker, Ashton Lough, to learn more about the science and art of handcrafted Virginia wine.

Futures purchasers: Stay tuned—your pickup date will be announced soon! 🍷

Join us Fridays & Saturdays | Noon - 6 PM

As always, you're in the club:
* Buy 3 bottles, your tasting is on us
* 20% off a case

07/15/2026

Cool off with our 2023 Vidal Blanc—made with Loudoun County grapes, stainless steel fermented and aged, and a proud Governor’s Cup Gold Medal winner.

Crisp, refreshing, and perfect for warm days, this Vidal Blanc is ready to become your new favorite. Stop by and taste the award-winning difference!

Fridays & Saturdays | noon - 6 PM.
Enjoy 20% off case purchases.

07/08/2026

🍷 New Release Alert! 🍷

Looking for the perfect summer red? Stop by Ashton’s Private Label Cellars and be among the first to taste our newly released 2024 Pinot Noir!

Crafted with grapes fermented on the skins and barrel-aged for 9 months in French oak, this elegant Pinot Noir is a delicious new addition to our updated tasting menu.

Our award-winning Tannat has officially sold out, making this the perfect time to discover a new favorite.

Join us Friday & Saturday, Noon–6 PM. Tastings are complimentary with the purchase of any 3 bottles. We look forward to raising a glass with you! 🍷

Address

3704 Sanders Lane
Catharpin, VA
20143

Opening Hours

Friday	12pm - 6pm
Saturday	12pm - 6pm

Website

https://privatelabelcellars.com/

Alerts

Be the first to know and let us send you an email when Private Label Cellars posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Business in Catharpin?