Private Label Cellars

Private Label Cellars Boutique Farm Winery, located in Catharpin VA, USA. We are open on Fridays and Saturdays 12:00 noon to 6:00 pm. Must be 21 years or older to visit.

Speaking of special labels… have you taken a closer look at Synchronicity?Ashton Lough’s 2023 release isn’t just a bottl...
05/27/2026

Speaking of special labels… have you taken a closer look at Synchronicity?

Ashton Lough’s 2023 release isn’t just a bottle - it’s a signal. Designed for the Sci-Fi minds, the puzzle solvers, the astronomers… and anyone who still remembers their Morse code. IYKYK.

A deliberate blend of Tannat, Cabernet Sauvignon, and Merlot - crafted to blur the line between the mind and the material world. Awarded Gold at the Virginia Governor’s Cup and now featured on the Gold Medal Wine Trail passport.

It won’t last long.

Join us Fridays & Saturdays | Noon–6 PM

As always, you’re in the club:
• Buy 3 bottles, your tasting is free
• 20% off a case

05/24/2026

**Open Memorial Day 12-6 PM**

This Memorial Day, we pause to remember those who gave everything in service to this country.

At Private Label Cellars, we raise a glass of 2023 Task Force in honor of our fallen military - friends, family, and brothers-in-arms whose sacrifice is not forgotten.

Owner and winemaker Ashton Lough designed the label with quiet meaning, especially for those who’ve served in the Army. There’s a story in it - one worth hearing.

Rangers Lead the Way.

Join us Fridays & Saturdays | Noon–6 PM
Special Opening Monday, Memorial Day | Noon–6 PM

05/21/2026

Private Label Cellars is open Monday, Memorial Day, 12-6.
Hope to see you.

Cheers!
Ashton

05/16/2026

Hello PLC fans. Private Label Cellars will close early today, 5:00, for an event this evening.

Cheers,
Ashton.

Going…going…almost gone.Fewer than 6 cases remain of our 2023 Tannat—and this multiple Gold Medal winner isn’t waiting a...
05/13/2026

Going…going…almost gone.

Fewer than 6 cases remain of our 2023 Tannat—and this multiple Gold Medal winner isn’t waiting around.

Dark, rich, and beautifuly structured, it was harvested in Gordonsvile, VA and aged 14 months in new French oak. The kind of bottle you remember—and wish you’d grabbed more of.

Swing by this weekend, claim your share, and don’t get left at the finish line.

Fridays & Saturdays | Noon–6 PM

05/10/2026

Special opening to celebrate mom!
Sunday 1-5 PM

PLC Pink Pack released only for Mother’s Day - a limited trio of 2024 Pinot Gris, 2025 Rosé of Cabernet Franc, and 2025 Blush Étoile.

Take 10% off when purchased as a pack.

** FUTURES PICK-UP - Barrel Tasting futures of the 2025 Rosé of Cabernet Franc and Blush Étoile are ready for pick-up this weekend! **

Mother’s Day calls for something a little more… intentional.Introducing the PLC Pink Pack - a limited trio built to impr...
05/06/2026

Mother’s Day calls for something a little more… intentional.

Introducing the PLC Pink Pack - a limited trio built to impress: 2024 Pinot Gris, 2025 Rosé of Cabernet Franc, and 2025 Blush Étoile.

Take 10% off when purchased as a pack—this weekend only. The Rosé and Blush Étoile were just bottled last week and will head back into the vault to age after this brief appearance. Consider this your window.

Join us at Private Label Cellars:
Friday & Saturday | Noon–6 PM
Special Mother’s Day Opening Sunday | 1-5 PM

A refined way to say thank you - with just the right shade of pink.

** FUTURES PICK-UP - Barrel Tasting futures of the 2025 Rosé of Cabernet Franc and Blush Étoile are ready for pick-up this weekend! **

They’re running at Churchill Downs today - and the Kentucky Derby takes the gate Saturday.At Private Label Cellars, we’r...
05/01/2026

They’re running at Churchill Downs today - and the Kentucky Derby takes the gate Saturday.

At Private Label Cellars, we’re saddling up a different kind of champion.

Take the reins on a tasting flight of award-winning Virginia wines—each one trained, conditioned, and ready to show its pedigree under Ashton Lough’s Private Label.

Current lineup:
2021 Barrel Aged Chardonnay — Silver
2023 Vidal Blanc — Gold
2024 Pinot Gris — Silver
2023 Cabernet Sauvignon
2023 Winemaker’s Blend — Gold
2023 Tannat — Gold

New to the paddock: light fare—pizza, French baguette, cheese, and charcuterie—built for a proper day at the races.

Fridays & Saturdays | Noon–6 PM
Tastings $15 — or on the house with any 3-bottle purchase.

Back the right horse. Drink like a winner.

VAWine

Address

3704 Sanders Lane
Catharpin, VA
20143

Opening Hours

Friday 12pm - 5:30pm
Saturday 12pm - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when Private Label Cellars posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category