Paul Halkyon

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Brand System Strategist • Brand Development • Style Operating Manuals • Style Guides • Logo Design/Development • Packaging Design • Targeted Apparel Line Design • [Illustration is my creative outlet, for the sheer hullabaloo of it]

10/14/2026
Does anyone still do the October drawing challenges? I know I’m late to the challenge. Someone stole my stylus at a coff...
10/14/2026

Does anyone still do the October drawing challenges? I know I’m late to the challenge. Someone stole my stylus at a coffee shop. It took a moment to replace it.

!!Caution, attached image is not a good event poster!!It is said that "Less is more". This is true in graphic design and...
09/25/2026

!!Caution, attached image is not a good event poster!!

It is said that "Less is more". This is true in graphic design and especially so for your business' marketing collateral.

I've noticed that AI generated posters have abandoned the "less is more" believe. AI posters seems to be operating on a theory of "More is not nearly enough more, so let's add more to the more, and finish it with the largest heaping of more that the entire town of morememoreville has ever seen, then let's make sure to add more so the more is seen by the entire world of moreearth".

These AI posters are the equivalent in graphic design as a thirty-page run on sentence is to writing. [Okay, maybe not thirty-pages, I jest. But it's bad.]

It might look good to the person prompting the AI, as they feel like they accomplished something creative. But creativity can't just be prompted.

These posters hurt trained eyes. More importantly, It doesn't strengthen the market's perception of your business. It can actually harm perception and damage future revenue.

AI is a great tool. No shame for its use. But LLMs pull inspiration from the internet. The same internet that is oversaturated with bad design and poor advice blogs. This is the same internet that has said that Mount Everest is a petrified giant, every mirror is a portal to an evil parallel universe, and the Moon is actually an alien spaceship which is at war with Texas. We accept the idea that a medical Google search returns exaggerated results, and is a bad way to replace a doctor. The same goes for design.

AI is a powerful tool. It can aid a trained designer who understands design. But also note, it is an average seeker. Your brand collateral is not a place to be average.

Don't fire the designers yet.

It takes a graphic designer decades to understand what "white space" is. Some designers never learn it. If you don't know what white space or margin is, your AI prompted design will not either.

Graphic designers are more relevant now than before AI.

If you need a graphic designer, reach out, I can get you connected to one.

08/07/2026

I've seen a lot of AI generated logos. They have a feel. I'm working on an article on proper logo design, and why AI is a tool, but should never be used to replace a logo designer. A talented logo designer can save you costly AI errors. This pending article will focus on dental and auto detailing trades, to simplify the examples. Ha, I even used AI to create a logo! Do you want to see it?

06/02/2026

Preparing for the market is an important step in business. Having your positioning, marketing, and visuals ready for your marketing team is as important as building a house on the right foundation and out of the right materials. When the market earthquakes come, when storm rain falls, and when the "little pig, little pig" huffs and puffs, is your business ready with the right positioning, story, and visuals to last?

Send a message to learn more

Years ago I created a card game. I playtested it, revised it, and am now working with a niece Indi-publisher. Buy your c...
03/26/2026

Years ago I created a card game. I playtested it, revised it, and am now working with a niece Indi-publisher. Buy your copy of Monster & Fearlings now!

Monster & Fealings is a quick 3-15 player game. It is social and designed to break the ice and build friendships.

It is bing published along side Mythic. A card game where gods fight gods.

Please support their kickstarter.

The Epic game of Legends, Fairy Tales, and Gods

03/10/2026

Just a re-reminder. Check out my events. Tomorrow, come to the Cedar City Connect Utah, Wed the 11th, 11:30 AM, at Chef Alfredo's Ristorante Italiano.

I'll be presenting on brand systems and how they shape consumer trust and loyalty. Your job is to bring paper airplanes to throw at me.

Send a message to learn more

03/07/2026

My Messenger account isn't responding reliably. I've lost the ability to send or receive messages. Sorry for the non response.

Send a message to learn more

03/06/2026

I enjoy a good read on copyright and trademark law. I've found Plagiarism Today to be an incredible periodical for what's going on in the world of intellectual properties. They especially cover well, the legal issues of implementing AI into your business. Grab your coffee, turn on the lamp, open their website on your tablet, and kick back for a cosy read. Cheers my friends.

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If your competitor is using the same AI prompts to create the same style of AI generated marketing collateral as you are...
02/19/2026

If your competitor is using the same AI prompts to create the same style of AI generated marketing collateral as you are, then neither of you are building a brand. You're homogenizing the value of your small business.

Brand is about standing out.

Be you, shout it out.

Build your own AI prompts, require your AI to meet your style, and never bend to common output. Or better yet, hire the talent you need to make your business stand out.

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Ephraim, UT

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