Return on Good

08/06/2025

Hello. I'm Ugly!

The Ugly Company case study showcases how a veteran-founded brand turned rescued fruit into a fast-growing CPG business, driving retail expansion, media visibility, and investor confidence without paid ads.

10/18/2024

Building Relationships and Driving Impact: Lessons from Leadership on a Country Club Board:

At Return on Good, our mission is to partner with purpose-driven entrepreneurs and organizations to activate their brands, raise capital, and build sustainable revenue channels. Reflecting on my time as a Country Club President, I’ve learned that leadership and relationship-building—both critical in fundraising—are at the heart of lasting success. Here are two big lessons.

Strategic Growth with a Member-Centric Focus

During my tenure as President, we grew the membership while reducing the average age significantly. This expansion didn’t happen overnight—it took thoughtful outreach, a great team, a clear value proposition, and creating an environment that resonated with new members.

At Return on Good, we take a similar approach to fundraising. Our strategy focuses on understanding the needs and values of potential donors and partners. By building authentic relationships and demonstrating how that creates real impact, we help our clients grow their donor bases sustainably turning one-time contributors into long-term advocates.

Leveraging Capital to Drive Mission-Aligned Investment

At the club, we increased member equity dramatically. This growth was fueled by significant capital investments into our facilities, ensuring that our resources aligned with the needs of our community. We also navigated the uncertainty of the COVID-19 pandemic, emerging financially stronger than before.

This experience is directly applicable to our work at Return on Good, where we understand that smart capital investments are the foundation of both organizational growth and mission success. We help our clients navigate fundraising in uncertain times by identifying the right investors, positioning their brands for capital, and ensuring that every dollar raised drives impact aligned with their mission.


Turning Experience into Results

Looking back on my leadership experience at our Country Club, I see many parallels to the work we do at Return on Good. Whether it’s growing a member base, engaging a community, raising capital, or leading through challenges, the lessons learned are invaluable. They inform how we approach fundraising and relationship-building—ensuring that our clients are set up for long-term success and impact.

If you’re ready to build lasting relationships and raise the capital you need to make a difference, we’re here to help. Let’s talk about how Return on Good can take your mission to the next level.

10/18/2024

Successfully raising capital is an art and a science. From my journey at Return on Good and beyond, I've learned that building authentic relationships and aligning with investors' values are key to success. No one builds better, more authentic relationships than David Homan. His Orchestrated Connecting conference this week in NYC was a great example of just that. Ann Oleson

09/29/2024

Climate change is not a political issue; it's a human issue. The increase in extreme weather events like hurricane helene, wildfires in the west, and floods is undeniable proof that our planet is under threat. This isn't about left or right, it's about survival, and it must transcend politics. Climate action is the most critical challenge of our generation, and we must all come together to create sustainable solutions for the future of our planet and for generations to come. We can't afford to wait!

09/10/2024

Work. Create. Accelerate. That is the plan in our new space in the heart of Princeton, NJ at The TigerLabs.

08/30/2024

Ann Oleson and I joined climate champion Tom Steyer at a fabulous event hosted by our client 9Zero at their San Francisco office. "Capitalism created the climate crisis, and capitalism is the only force capable of solving it" is Tom's message. His latest book; Cheaper, Faster, Better is a great read.

08/21/2024

https://reasonstobecheerful.world/london-walk-club-mental-health/?utm_source=Reasons+to+be+Cheerful&utm_campaign=bcbd176553-EMAIL_CAMPAIGN_2024_08_21&utm_medium=email&utm_term=0_89fb038efe-bcbd176553-389609184

Walking therapy — simply walking and talking with intention — has been shown to relieve stress, loneliness, burnout and more.

08/20/2024

Great newsletter and timely content.

High performance hinges on precision, focus and constant improvement – leadership lessons that can transform strategies and drive success.

08/12/2024

https://www.facebook.com/reel/1448583785784816

08/08/2024

If you are in San Francisco, check out Waymo autonomous vehicles. The future is now.